BBDO New York Knows When It’s Time to ‘Break Out the Pepsi’

Last September, BBDO New York launched its first spot for Pepsi since 2008, when the brand shifted lead creative duties from BBDO to TBWAChiatDay, ending a fifty year relationship with the agency.

That spot, starring Marshawn Lynch, essentially took one joke and ran with it and, unfortunately, the agency’s latest campaign runs into a similar problem with an approach playing on the idea of breaking out a Pepsi for a celebration with comparisons between everyday accomplishments and NFL players scoring touchdowns.

“Checkers” shows a man name Rico getting in a triple-jump on Mr. Sanchez in a game of checkers. Rico imagines that it must be like what Odell Beckham, Jr. feels like when he scores a game-winning touchdown. The spot then plays on the idea, with Beckham imagining the reverse while in the endzone.

The spot will make its broadcast debut tonight when the New York Giants face off against Minnesota Vikings for Monday Night Football. Another spot starring Beckham will appear as part of the campaign later this month.

“Phone Number,” which debuted last month, applied the same formula to Antonio Brown and a college student finally getting the number of a classmate he likes.

Whatever humor there is in the premise wears out its welcome by the end of the first spot, making the recent effort feel like a missed opportunity to shake things up. That’s especially disappointing coming on the heels of a pair of solid FedEx spots from the agency. Hopefully BBDO New York can do that going forward as the “Break Out the Pepsi” tagline leaves plenty of room to explore new directions.

Agency: BBDO New York
Client: PepsiCo
Spot: Checkers

Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Lauren Connolly
Creative Director: Monty Pera
Creative Director: Don Marshall Wilhelmi
Associate Creative Art Director: Todd Rone Parker
Associate Creative Copy Director: Dan Kelly
Group Executive Producer: Julian Katz
Executive Producer: Matt Nowak
Business Manager: Paul Cisco
Senior Account Director: Ladd Martin
Account Director: Lauren Munilla
Account Executive: Cornelia Madsen
Planning Director: Chris Cummings
Engagement Planning Director: Yin Chung

Production Company: World War Seven
Director: David Shafei
Director of Photography: Bryan Newman
Executive Producer: Josh Ferrazzano
Producer: Bo Clancey
Production Supervisor: Michael Mitchell

Edit House: Fluid
Editor: John Piccolo
Assistant Editor: Evan Johnston
Executive Producer: Laura Relovsky
Senior Producer: Valerie Iorio

Flame/VFX: Chris Davis
Flame Assistant: Cliff Moller
Colorist: Stephen Picano

Audio: Mr. Bronx
Audio Engineer: Eric Hoffman
Producer: Claudia Gaspar

BBDO New York Explores Passive Aggression, Goofy Glasses in FedEx Spots

BBDO New York recently launched a pair of 30-second broadcast spots for FedEx, directed by O Positive’s Jim Jenkins, promoting the brand’s ecommerce offerings. Both aim for comedy, but each has a distinct tone.

In “Passive Aggressive,” a man announces at a meeting that since FedEx helped the company simplify its ecommerce, they can “focus on bigger issues, like our passive aggressive environment.”

“We’re not passive aggressive,” a co-worked argues. The remainder of the ad, however, proves her wrong, as the co-workers trade passive aggressive lines back and forth.

The spot has a kind of entertaining dry office humor, which is an accomplishment for an ad about FedEx’s ecommerce offering

“Goofy Glasses” employs a different kind of comedy, relying instead on a visual gag that’s not quite as precise a fit for the brand. On the other hand, the spot addresses a business being helped by the offering more directly, as owners of a novelty shop discuss how they’re shipping goofy glasses all around the globe.

Agency: BBDO New York
Client: FedEx
Chief Creative Officer Worldwide: David Lubars
Chief Creative Officer New York: Greg Hahn
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Peter Kain
Senior Creative Director: Tom Kraemer (“Goofy Glasses”)
Senior Creative Director: Jens Waernes (“Goofy Glasses”)
Creative Director: Scott Mahoney (“Passive Aggressive”)
Creative Director: Dan Oliva (“Passive Aggressive”)

Director of Integrated Production: David Rolfe
Group Executive Producer: Amy Wertheimer

Group Planning Director: Sangeet Pillai
Senior Account Director: Kathryn Brown
Account Director: Dan Langlitz
Account Manager: Cailin Gibbons
Account Executive: Billy McLellan

Production Company: O Positive
Director: Jim Jenkins
Director of Photography: Roberto Schaefer
Executive Producer: Marc Grill

Edit House: Mack Cut
Editor: Ian Mackenzie
Assistant Editor: Mike Leuis
Audio Post: Sound Lounge
Mixer: Tom Jucarone
Post VFX: Method
Colorist: Tim Masick

BBDO, Michel Gondry and Bacardi Spend a Night Out on the Town

BBDO New York teamed up with acclaimed director Michel Gondry (Eternal Sunshine of the Spotless Mind, music videos for, Björk, The White Stripes, Beck and others) in a new 30-second spot for Bacardi to launch the brand’s largest-ever global ad campaign. 

As you may recall, BBDO New York released its first campaign for Bacardi as AOR last October, after winning creative duties that April following Bacardi’s decision to consolidate creative and media without a review.

In the new spot, “The Night,” they’re clearly going for the younger crowd. The spot celebrates those who emerge after dark: the “brave shirts” and the “still-at-work shirts,” or a bunch of total bros who stand “united against all dress codes.” These groups are “illuminated by 1,000 likes” and seem exist for the sole purpose of partying as much as possible before catching the last train home. It ends with the tagline, “We Are The Night.”

It’s a type of blanket nightlife celebration designed to appeal to to party-happy 20-somethings, which makes sense for the brand.

There are traces of Gondry’s signature style here and there, though these touches aren’t quite strong enough to elevate the spot above a series of like-minded ads despite its fine direction and an obviously sizable production budget. It feels a bit plain for a project with Gondry’s name attached to it, though we wonder if the parties involved might go more abstract if given some room to move.

Agency: BBDO New York
Client: Bacardi
Spot: “The Night”
Chief Creative Officer Worldwide: David Lubars
Chief Creative Officer New York: Greg Hahn
Executive Creative Director: Danilo Boer
Executive Creative Director: Marcos Kotlhar
Associate Creative Director: Marcus Johnston
Associate Creative Director: Jim Connolly
Global Executive Producer: Angelo Ferrugia
Producer: BreeAnn Stuart
Business Manager: Matt Friday
Jr. Music Producer: Julia Millison
Evp, Senior Account Director: Steven Panariello
Account Director: Joshua Goodman
Account Manager: Meghan Wood
Account Executive: Lindsay Vellines
Evp, Group Director, Behavioral Planning: Gordon Mclean
Head of Communications Planning: Julian Cole
Communications Planning Director: Patrick Tomasiewicz

Production Company: Partizan
Director: Michel Gondry
Director of Photography: Shawn Kim
Production Designer: Maxwell Orgell
Head of Production: Molly Griffin
Executive Producer: Lisa Tauscher
Producer: Raffi Adlan
Production Manager: Debo / Joseph DeBartolo

Edit House: Final Cut
Editor: Jeff Buchanan
Head of Production: Jen Sienkwicz
Executive Producer: Sarah Roebuck
Producer: Penny Ensley
Assistant Editor: Spencer Campbell

Vfx & Design: The Mill
Producer: Chris Harlowe
Production Coordinators: Chris Lewis, Carlos Zalapa (New York)

Shoot Supervisors: Glyn Tebbutt and Felix Urquiza
2-D Lead Artist: Glyn Tebbutt
3-D Lead Artist: Felix Urquiza
2-D Artists: Katerina Arroyo, Tom Van Dop, Brad Scott, Dag Ivarsoy, Jake Elbers, Peter Sidoriak, Chris Knight
3-D Artists: Cory Cosper, Juan Salazar, Ahmed Elmatarawi, Blake Guest, Monique Espinoza, Troy Barsness, Mahmoud Elragheb, David Tyler Young, Michael Lori, Danny Garcia, Steven Olson

Matte Painting: Ed Laag
NY 2-D Lead Vfx/Finishing: Krissy Nordella
Colorist: Fergus Mccall
Executive Producer, Color: Dee Allen
Color Producer: Natalie Westerfield
Production Coordinator, Color: Evan Bauer

Audio Post: Heard City
Mixer: Philip Loeb
Producer: Talia Rodgers

Music: Soundtree
Song Title: “Night Creatures”
Composers: Luis Almau and Peter Raeburn For Soundtree Music Limited
Publisher: Soundtree Music Publishing Limited
Managing Director / Music Supervisor: Jay James

Additional Credits for Social and Bar Call:
Social and Bar Call Films Editor: Spencer Campbell
Finishing: Significant Others NY
Creative Director: Dirk Greene
Sound Mixer: Terressa Tate
Finishing Producer: Alek Rost
Color: Color Collective NY
Colorist: Mike Howell

BBDO, Jeter, Durant and Watt Champion Your Dreams for AFI

BBDO New York launched the latest phase of its “Insure Carefully, Dream Fearlessly” campaign for American Family Insurance with a pair of new spots featuring retired Yankees shortstop Derek Jeter, NBA All Star Kevin Durant and Houston Texans defensive end J.J. Watt. The two new ads take a very different approach than April’s “Free to Dream” spot.

Each ad opens with the question “What does it mean to be a champion?” as Jeter, Durant and Watt appear onscreen. Viewers are then introduced to a charitable organization run by people with dreams of bettering their communities.

In “School on Wheels,” it’s the organization of the same name, which helps homeless children succeed at school by providing tutoring services and supplies. Regional director Charles Evans is surprised and delighted when Jeter, Durant and Watt show up to help out one afternoon, almost as excited as his students. The experiences is “something these kids are going to remember for a lifetime,” Evans says near the conclusion of the sport, expressing gratitude that the star athletes are there helping with fractions and reading.

In “With Love Market,” With Love Market & Café gets the spotlight, a charity providing fresh produce and juice in a community where the only quick and easy option is fast food. In addition to the long-form online versions, the ads will also appear as 30-second broadcast spots and radio ads support the efforts. The celebrity causevertising approach makes sense for a brand with “Family” in its name. While the resulting spots may not make for the most captivating viewing, they certainly champion deserving causes.

Another spot from Elite Media, “Hometown Hero,” sees Durant surprise a young boy from his hometown who thinks he is about to appear on a talk show to discuss how his single mom is helping him achieve his dreams. 


American Family Insurance “Insure Carefully, Dream Fearlessly” Creative Credits

Agency: BBDO New York
Client: American Family Insurance
Spot: “With Love Market” “School on Wheels”

Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Susan Golkin
Senior Creative Director: Eric Goldstein
Senior Producer: Becky Burkhard
Assistant Producer: Ali Gladstone
Head of Music Production: Rani Vaz
Music Producer: John Melillo
Business Manager: Matt Friday
Senior Account Director: Christine Smith/Neil Onsdorff
Account Director: Lindsey Wasson
Account Executive: Justin Choy
Assistant Account Executive: Emily Schade

Production Company: Smuggler
Executive Producer/ Co-Founder: Brian Carmody
Executive Producer/ Co Founder: Patrick Milling Smith
Executive Producer: Allison Kunzman
Executive Producer: Carole Hughes
Director: David Frankham
Line Producer: Bernard Rahill
Director of Photography: Ken Seng

Editorial Company: Crew Cuts
Executive Producer: Nancy Shames
Producer: Michelle Bellaff
Editor: Sherri Margulies (SOW) / Matt Shapiro (WLM)
Assistant Editor: Matt VanDaniker

Telecine Company: Company 3
Telecine Artist: Tim Masick
Executive Producer: Rochelle Brown

Conform / Finish Compnay / VFX: Suspect
Senior Frame Artist: Suzanne Dyer
Frame Artists: Chelsea Galen / John Yu
Assistant Frame Artist: Jae Park
Creative Director: Hoon Chong
Art Director/ Animator: Minna Choung
Producer: Tsiliana Jolson / Alex Decaneas
Executive Producer: Robert Appelblatt

Music Company: Beacon Street
Composer (Arranger): Andrew Feltenstein / John Nau
Producer: Leslie Delillo

Mix and Record Company: Sonic Union
Engineer: Mike Marinelli
Producer: Patrick Sullivan

“I Know Better” Song Credits:
Composer: John Stephens / Lyricist: John Stephens / Composer: Blake Mills / Lyricist: Blake Mills / Composer: Will Oldham / Lyricist: Will Oldham
Published By: John Legend Publishing.
All rights admin. by BMG Rights Management (US) LLC (BMI)
Performer: John Legend
Vocals: John Legend
Piano: Larry Goldings
Hammond Organ: Larry Goldings
Guitar: Blake Mills
Bass: Blake Mills
Keys: Blake Mills
Rec Period – January 2016

Agency: Elite Media
Client: American Family Insurance
Spot: “Hometown Heroes”

Creative Chairman: Christopher Crawford
Creative Director: Eunique Jones Gibson
Art Director: Mohammed Alsaadi
Account Manager: Christina Brantley
Account Coordinator: D’Amber Allen
Project Coordinator: Jordana Jarrett
Production Company: CMS
Director: Eunique Jones Gibson
Director of Photography: Paulius Kontijevas
Supervising Producer: Amy Greenleaf
Line Producer: Jessica Toscano
Still Photographers: Sarah McClogan, Elton Anderson
Editorial: In House
Editor: Don Setzer
Graphic Design: In House
Music Company: Beacon Street
Composer (Arranger): Andrew Feltenstein / John Nau
Producer: Leslie Delillo

“I Know Better” Song Credits:
Composer: John Stephens / Lyricist: John Stephens / Composer: Blake Mills / Lyricist: Blake Mills / Composer: Will Oldham / Lyricist: Will Oldham
Published By: John Legend Publishing.
All rights admin. by BMG Rights Management (US) LLC (BMI)
Performer: John Legend
Vocals: John Legend
Piano: Larry Goldings
Hammond Organ: Larry Goldings
Guitar: Blake Mills
Bass: Blake Mills
Keys: Blake Mills
Rec Period – January 2016

Preacher Names Kim Nguyen as Associate Creative Director

Preacher, the Austin-based agency launched by Mother New York alums in 2014, added to its creative team with the appointment of Kim Nguyen as associate creative director.

Nguyen joins Preacher from BBDO New York, where she served as an associate creative director since July of 2015 and worked on the agency’s Whatever’s On the Line. Priceline.” campaign.

Prior to joining BBDO, she spent over three years as an associate creative director with Grey New York, while also working as a copywriter on the agency’s “Versus” campaign for DirecTV before leaving for BBDO. Before joining Grey in June of 2012, she served yearlong stints as a copywriter with Saatchi & Saatchi and TBWA/Chiat/Day. Over the course of her career she has worked with brands including Bud Light, AT&T and the NFL, in addition to the aforementioned Priceline and DirecTV. 

Nguyen’s arrival at Preacher follows Beam Suntory appointing the agency as creative AOR for its Knob Creek and Basil Hayden’s whiskey brands earlier this month. The agency’s client roster also includes Squarespace, Tommy John and Golfsmith.

BBDO New York Channels ‘James Harden’s Inner Voice’ in New Foot Locker Spots

BBDO New York launched a new campaign for Foot Locker featuring Houston Rockets star James Harden, who the agency teamed up with last September for the “Play My Tweet” effort.

The campaign features a series of spots starring Harden, centered around the spot “James Harden’s Inner Voice.” It seems that some strangeness from Periscope and Harden’s whacky work for Trolli may have seeped into the effort, as said “inner voice” sounds a lot like Colin Farrell.

When approached by two fans, Harden’s gives out a little nugget of advice: “Look fresh and always trust that little voice in your head,” to which the fan nods along…until Harden adds, “you know, that little voice that kind of sounds like Collin Farrell.” The guys look thoroughly perplexed as Harden’s inner Farrell voice tells him it’s time to get going so he can “shower and wait for the president to call.”

The other spots follow the strange formula, with Farrell providing Harden’s inner monologue for a practice session, a strange car entry method and, in both “Treadmill” and the self-referential “Greatest Pre-Roll Ever” a workout session.

Harden is a natural choice for such a strange approach, even if the scenarios in which he interacts with his inner Colin Farrell voice are a little run-of-the-mill. Harden’s presence and the sheer strangeness of the ads should be enough to at least help them stand out from the pack, however — especially at a time when other brands seem focused on the 2016 Rio Olympics.

Bring the Worst Person You Know to a Free Movie With AT&T's Ticket Twosdays

Thanks to a new promotion from AT&T Wireless, you can bring even your most annoying friend to the movies for free—because someone’s gotta take that extra seat. 

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BBDO, AT&T Want to Take Your Friends to the Movies

The New York and Atlanta offices of BBDO launched a new campaign for AT&T, introducing the network’s new Ticket Tuesdays offer, which allows AT&T customers to bring a friend to the movies for free on Tuesdays.

A series of comedic spots promote the new program, showing how the deal lets you bring along any type of friend.

Maybe it’s just that we find it the most relatable, but the approach works best in the down-to-earth “Married Friend.” In the ad, a chef calls up his married buddy and asks if he can join him at the movies on Tuesday, describing the Ticket Tuesdays deal. He asks his wife, who tells them they made plans to “sit on the couch together on Tuesday,” but then tells him to go anyway. The decision waffling then continues until the man eventually decides to go.

Two 15-second spots, “Sentimental Friend” and “Impulsive Friend” apply a similar approach to an overly-sentimental friend and a friend who impulsively decides to leave his hospital bed to go to the movies. In the 30-second “Boyfriend,” a college guy asks a girl to the movies, but she decides she’d rather borrow his phone and bring her boyfriend. It kind of feels like a scene that would  go down in a modern version of Undeclared. Each ad manages to fit in a description of the offer in a fairly convincing way while also getting to the point with its comic narrative, even if the humor doesn’t always land as intended.

The campaign arrives amidst a U.S. creative and media review, which AT&T launched last month. It launched today on AT&T’s social channels and will roll out soon on broadcast, pre-roll and, naturally, in cinemas. Digital and social components from BBDO and Organic will support the effort.

Chief Creative Officer Worldwide: David Lubars
Chief Creative Officer New York: Greg Hahn
Executive Creative Director: Matt MacDonald
Creative Director//Copy Writer: Kevin Mulroy
ACD//Art Director: Bianca Guimaraes

Head of Integrated Production: Dave Rolfe
Group Executive Producer: Julie Collins
Senior Content Producer: Whitney Collins
Executive Music Producer: Melissa Chester

Managing Director, BBDO North America: Mark Cadman
Managing Director: Doug Walker
Group Account Director: Lesley Brown
Account Director: Khari Mpagazehe
Account Executive: Jenn Wang

Production Company: Arts & Sciences
Director: Matt Aselton
Director of Photography: Corey Walter
Executive Producer: Marc Marrie
Managing Director: Mal Ward
Head of Production: Christa Skotland
Producer: Zoe Odlum
Production Supervisor: Bailey Reeves

Editing Company: Arcade Edit
Editor: Dave Anderson & Sean LaGrange
Executive Producer: Sila Soyer
Assistant Editor: Elizabeth Parsons

Visual Effects: Spontaneous
Head of Production: Chris Decker
Executive Producer: Bryce Edwards
VFX Supervisor: Andy Milkis

Sound Design (Impulsive Friend): Trinitite
Sound Designer (“Impulsive Friend”): Brian Emrich

Audio Mixing: Sonic Union
Audio Engineer: Steve Rosen

BBDO New York Promotes Kirsten Flanik to President

BBDO New York promoted Kirsten Flanik to the role of president, effective immediately. Flanik, who formerly served as managing director, will report directly to John Osborn, who has served as BBDO New York CEO (and, until now, president) for the past twelve years.

The agency does not plan to hire a new managing director in Flanik’s place.

Flanik joined BBDO New York as managing director back in July 0f 2006 to oversee the agency’s Mars account. She also runs BBDO New York’s pro bono Autism Speaks account, helped win back the Snickers account, works with clients such as Tropicana, ExxonMobil and FedEx and chairs the agency’s Women’s Leadership Council. Before joining BBDO she spent four years as group account director with BBH New York and held roles with Fallon and Cliff Freeman and Partners. 

“In a business that never stands still, I’m excited to take this next step at BBDO New York as we continue to expand and evolve our offering,” Flanik said. “I look forward to building on the strong partnership and teamwork that already exists between myself and John and the rest of the BBDO New York leadership team.”

Flanik’s promotion follows BBDO New York winning creative duties for health insurance company Humana and Subway last August and the following month. It also follows Omnicom CEO John Wren‘s pledge, made during a recent Q1 earnings call, to double the number of women in creative leadership positions at BBDO over the next 12 months.

BBDO New York Hires Droga5 Copywriter, Art Director

BBDO New York Wins Insurance Giant Humana

BBDO NY Shares ‘Thoughts’ for Foot Locker

BSSP Wins DraftKings’ Creative Business

BBDO NY Hits ‘Close to Home’ for AT&T

BBDO NY Takes Humorous Approach for FedEx Ground

BBDO New York launched a series of new broadcase ads for FedEx, promoting FedEx Ground as a way for small businesses to save money.

Four 30-second spots present humorous scenarios where FedEx Ground can help small businesses, presenting the service as a better alternative to other money-saving practices. In “Bed & Breakfast” for example, a startup resorts to moonlighting as a bed and breakfast, with disastrous results. When one employee suggests they save money with FedEx Ground instead, everyone agrees, although it may be too late for the plumbing. In another spot, the service is working well for a company, unlike it’s open floor plan. “Hotshots,” meanwhile takes a look at a kid-run business, while “Family Business” shows how the service can make you take your business more seriously. The humor works better in some cases than others (the ridiculousness of “Family Business” notably falls flat), as the ads straddle a difficult balance between product integration and lighthearted narrative. As far as ads in the category go, however, these are fairly memorable. And haters of open floor plans will get a kick out of “Open Floor Plan” in particular.


Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Directors: Gianfranco Arena, Peter Kain
Associate Creative Director / Art Director: Justin Bilicki
Associate Creative Director / Copywriter: Matt Herr
Group Executive Producer: Amy Wertheimer
Executive Producer: Tricia Lentini
Group Planning Director: Sangeet Pillai
Managing Director: Kirsten Flanik
Senior Account Director: Kathryn Brown
Account Director: Amanda Cruz
Account Manager: Joshua Mesquita
Account Executive: Trent Lyle
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Scott Howard
Line Producer: Emily Skinner
Director of Photography: Jo Williams
Edit House: Mack Cut
Editor: Ian Mackenzie
Assistant Editor: Mike Leuis
Executive Producer: Sasha Hirschfeld
Visual Effects House: Schmigital
Sound Mixer: Philip Loeb/Heard City
Casting: Francene Selkirk

BBDO NY Launches ‘Time Upon A Once’ for GE

BBDO New York launched a new spot for GE about the benefits of seeing things from a different perspective, entitled “Time Upon A Once”

“Time upon a once, people approached problems the way same,” says a man exiting an elevator at the start of the ad, introducing the backwards-talking schtick that sticks around for the rest of the spot. While it makes for some awkward and distracting dialogue, the approach also allows for some interesting visual tricks, such as when the man appears to shrink walking down a hallway after the line “improvements small.” It follows in the same vein as previous spots for GE, celebrating innovation, imagination and ingenuity, and ending with the tagline, “New solutions turn big companies into fast companies.” It’s an interesting addition for GE, falling somewhere between the lighthearted “Invention Donkey” and BBDO New York’s work for the brand last year. “Time Upon A Once” will make its debut tomorrow during the Tomorrowland premiere and will run during showings of the movie until the end of June. It will also run on broadcast and online until the end of the year.


Agency: BBDO New York
Client: GE
Spot: “Time Upon a Once”

Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Michael Aimette
Creative Director/Copywriter: Tim Roan
Creative Director/Copywriter: Levi Slavin
Director of Integrated Production: David Rolfe
Group Executive Producer: Diane Hill
Executive Producer: George Sholley
Head of Music Production: Rani Vaz

Worldwide Senior Director: Brandon Fowler
Senior Director: Peter McCallum
Account Director: Lindsey Conklin
Assistant Account Executive: Joslyn Dunn
Group Planning Director: Tom Naughton

Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Executive Producer: Shawn Lacy
Executive Producer: Colleen O’Donnell
Executive Producer: Holly Vega
Line Producer: Vincent Landay

Editorial: Rock Paper Scissors
Executive Producer: Eve Kornblum
Post Producer: Jen Milano
Editor: Mikkel E.G. Nielsen

Visual Effects: A52
Executive Producer:  Patrick Nugent
Producer:  Heather Johann
VFX Supervisor: Andy Rafael Barrios

Mix House: Heard City
Executive Producer: Gloria Pitagorsky
Producer: Sasha Awn
Sound Design/Mixer: Mike Vitacco
Mixer: Keith Reynaud

Music: The Ski Team
Composers: The Ski Team

Animation: Renegade Animation

BBDO NY Baits Master Painters for Lowe’s

BBDO New York launched a new campaign for Lowe’s, timed to coincide with spring cleaning and painting season and announce the arrival of HGTV Home by Sherwin-Williams.

The roll0out marks the first time Sherwin Williams will be sold outside its own stores in the company’s forty year history. To illustrate that “The most legendary name in paint is now at Lowe’s,” BBDO New York made the announcement in front of several famous historical painters: Andy Warhol, Bob Ross, Vincent Van Gogh and Leonardo da Vinci. The agency’s portrayal of Warhol is the best of the bunch, as the Pop Art maestro asks, “It’s me isn’t it?” and then when he finds out it isn’t decides “I must paint him” and is (appropriately enough) undeterred to learn it is actually a can of paint. Other 15-second spots provide a typically cartoonish version of Van Gogh (complete with oversized ear bandage) and Leonardo, and a mild-mannered Ross who tries to hide his disappoint at not being “the most legendary name in paint” right after objecting to the label. It’s a memorable way to introduce the product roll-out, with the comical portrayal of Warhol especially winsome, and each spot makes its point with welcome brevity. The spots will broadcast through September, as well as running on Lowe’s social media channels.


Agency: BBDO NY
Client: Lowe’s

Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, NY: Greg Hahn
Executive Creative Director: Lauren Connolly
Executive Creative Director: Tim Bayne
Creative Director: Molly Adler
Creative Director: Mike Sweeney
ACD / Copywriter: Matthew Page
ACD / Art Director: Carolyn Davis
Executive Producer: Ashley Henderson
Producer: Alexander Loubek
Senior Director: Jim Reath
Account Director: Andrew DeBenedictis
Account Director: Heather Linde
Account Executive: Karen Madera

Production Company:Anonymous Content
Directo: Joachim Back
Director of Photography: Pawel Edelman
Line Producer: Tim Kerrison

Editorial: Dave Anderson / Arcade Edit
Sound Mix: Peter Holcomb / Sound Lounge
Color Correct: Tim Masick / Company 3
Animation: Sibling Rivalry
Finishing: Spontaneous

BBDO NY Promotes ‘MSSNG’ for Autism Speaks

BBDO New York created an integrated campaign for Autism Speaks to promote MSSNG, “a new open-source research platform that will house the world’s largest database of sequenced genomic information on people with autism.”

On Wednesday BBDO New York and Autism Speaks teamed up to host “The MSSNG Lab,” an exhibit of fine art by photographer and biochemist Linden Gledhill, who created “10,000 one-of-a-kind DNA posters, each available for purchase to directly fund the 10,000 DNA sequences needed for the MSSNG project.” Once complete, the MSSNG project plans to host the data on the Google Cloud platform, where it will be available to scientists around the world. BBDO was responsible forbranding and staging the event and creating materials for purchase, including posters and coffee-table books.

“MSSNG has the potential to change the future for millions of people with autism, and this event is designed to heighten its awareness,” said Liz Feld, president of Autism Speaks. “We thank BBDO for helping to brand the program and raise awareness of this cutting-edge project among a vast and diverse audience.”


Client: Autism Speaks
Agency: BBDO New York

Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Matt MacDonald

Art Director/Copywriter: Bianca Guimaraes
ACD/Art Director/Copywriter: Siavosh Zabeti
Biochemist/Photographer: Linden Gledhill
Senior Creative Technologist: Sermad Buni
Director of Integrated Production: David Rolfe
Director of Interactive Production: Clemens Brandt
Asso. Dir. of Interactive Production: Joe Croson
Senior Producer: Howard Howell
Video Producer: Koji Yahagi
Interactive Producer: Courtney Fallow
Director of Creative Engineering: JD Michaels
Sr. Creative Engineer: Casey Adams
Executive Art Producer: Betsy Jablow
Director of Music: Rani Vaz

Global Account Director: Mark Mulhern
Account Director: Phil Brolly
Account Manager: Catherine Wright
Account Executive: Miranda Hardy, Jen Sullivan
Engagement Planner: Cody Levine
Dir. Business Affairs: Phyllis Greenwald
Talent Manager: Bernadette Naughten

Digital Production Company: Media Monks

Film Production Company: BBDO
Film Director: Koji Yahagi, Bianca Guimaraes, Siavosh Zabeti
Director of Photography: John McCabe
Editorial House: Cut and Run
Music: The, Singing Serpent

Radio Music House: Human
Radio Producer: Courtney Fallow
Executive Music Producer: Melissa Chester
Mixer/Audio Engineer: Corey Bauman
Sound Editor: John Cabrera

Press Project Producer: Donna Mendieta
Associate Director of Press: Desiree Principe

BBDO NY Tips Street Musicians for Visa

BBDO New York launched a campaign for Visa with a “social experiment” created with support from Fleishman, entitled “#StreetTaps.”

To display the capabilities of digital payments, the agency installed digital payment terminals allowing street musicians in public parks to accept tips from mobile phones. This allowed people who want to tip, but don’t carry change (an increasingly common phenomenon) to contribute. BBDO New York then interviewed individuals, from thankful musicians to digital tippers who were impressed with the technology. It was a good way to display the possibilities of the technology, as it solved a problem (people not having cash to tip musicians) with demonstrable results. The video, in 70-second and 30-second formats, went live on social channels including YouTube and Twitter yesterday


Title: Visa #StreetTaps

Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Toygar Bazarkaya
Associate Creative Director: Danny Adrain
Associate Creative Director: Monty Pera
Associate Creative Director: Don Wilhelmi
Senior Copywriter: Roberto Danino
Project Manager: Erica Watts
Group Executive Producer: Julian Katz
Producer: Mona Lisa Farrokhnia
Associate Producer: Georgie Turner

Senior Account Director: Olivia Farr
Account Director: Emily Morris
Account Director: Amanda Baizen
Account Manager: Frances Rivera
Assistant Account Executive: Julia Trieschmann
Assistant Account Executive: Michael Woodall

Production Company – Decon
Director: Dan Levin
Director of Photography:  Scott Sand
Line Producer: Lorenzo Ragionieri
Executive Producer: Misha Louy
Post Producer: Shane Dolly
Head of Sales: Natalie Loos

Editor: Lindsey Houston
Assistant Editor: Andrew Sayre
Assistant On-line Editor: Travis Hoggard
Supervising Producer: Cynthia Angel
Producer: M. Shane Dolly

Sr Colorist: Adrian Seery
Jr Colorist: Daniel Silverman

Audio House
Heard City
Audio Producer: Natasha Alden
Sound Mixers: Mike Vitacco  and Jeremy Siegal
Sound Assistant: Talia Rodgers

BBDO NY Gets Meta for Foot Locker

BBDO New York gets self-referential in its latest spot for Foot Locker, starring Manny Pacquiao.

Back in November, the agency ran an ad featuring Pacquiao as part of its “Week of Greatness” campaign for the brand in which Pacman is tricked into believing he’s finally going to fight Floyd Mayweather. Since then, the boxers and their camps have agreed on terms and the event — billed as “The Fight of the Century” — is scheduled for May 2nd.

BBDO New York’s “It’s Really Happening” references the series of events, with Pacquiao’s agent telling him Mayweather has agreed to the fight. “I know, two guys at the gym told me,” Pacman replies, referencing the previous spot. His agent explains to him that was just a Foot Locker commercial, but now the fight is on for real, even though this is also a Foot Locker commercial. The ad ends with a confused Pacquiao watching the preceding ad on TV.

While referencing previous campaigns can always be a little dicey — five months is sort of a long time to expect your audience to remember an ad — Pacquiao’s playful acting helps hold everything together. It also helps that both ads reference such a high profile event, and some have even suggested “It’s Happening” helped bring the fight to fruition. “It’s Really Happening” will make its broadcast debut next week and continue to run throughout the week leading up to the fight.


Agency – BBDO New York
Client: Foot Locker

Chief Creative Officer, Worldwide – David Lubars
Chief Creative Officer,  New York – Greg Hahn
Executive Creative Director – Chris Beresford-Hill
Executive Creative Director – Dan Lucey
Copywriter – Mike Motch
Art Director – Austin Mankey
Director of Integrated Production – David Rolfe
Executive Producer – Anthony Curti

WW Senior Account Director – Troy Tarwater
Account Director – Janelle Van Wonderen
Account Manager – Nick Robbins
Account Executive – Samuel Henderson

Production Co – O Positive Films
Director – Kenny Herzog
Exec Producer – Ralph Laucella
Exec Producer – Marc Grill
Line Producer – Grayson Bithell
Director of Photography – Marc Laliberte
Editorial – MackCut
Editor – Erik Laroi
Executive Producer – Sasha Hirshfeld
Assistant Editor – Patrick Blumer

Sound – MackCut
Sound Mixer – Sam Shaffer

Online – Smigital
Flame – Jim Hayhow
Asst. Flame – Joseph Miller

Color– Company 3
Colorist – Tim Masick