(TrendHunter.com) The Cabin sleeper bus is a new way for travelers to go between Los Angeles and San Francisco. It has been designed as a more luxurious alternative to budget buses. Each passenger gets their own…
Despite all the buzz caused by the digital media that promised to end travel agents, what we actually see is that in recent years, is a movement back to the origins. People have re-booked their travels that need special care and a personal touch with their trusted agents. It guarantees that someone is always ready to solve any unforeseen in just a call or instant message. In this scenario, a campaign was created to break paradigms and to show real situations that can spoil someone’s trip and that could only be solved by a travel agent.
Despite all the buzz caused by the digital media that promised to end travel agents, what we actually see is that in recent years, is a movement back to the origins. People have re-booked their travels that need special care and a personal touch with their trusted agents. It guarantees that someone is always ready to solve any unforeseen in just a call or instant message. In this scenario, a campaign was created to break paradigms and to show real situations that can spoil someone’s trip and that could only be solved by a travel agent.
For the launch of LG’s 2017 range of OLED and SUPER UHD TVs, LG Australia briefed their agency Tonic to develop a high impact integrated campaign challenging Australians to experience cutting edge advancements in TV technology for themselves.
Going up against big brands such as Samsung and Sony, LG needed an innovative and motivating communication strategy that both challenged and educated the consumer in an entertaining way. With both TVs representing a major leap forward in picture and sound quality, Tonic and LG agreed that the campaign should focus on the amazing cinematic experience they would bring to Australian homes.
The campaign was driven by the call to action, ‘BRING CINEMA HOME’ and launched in Sydney’s CBD with the construction of a highly realistic pop-up cinema and the promise of an unforgettable red carpet experience for visitors. Social posts in the days leading up to the event encouraged people to pay the cinema a visit and share their experiences online.
On the day, a promo team dressed as ushers handed out popcorn and flyers and directed people to their seats inside the cinema. A short screening then focused attention on the cinematic qualities and new technology built into the OLED and SUPER UHD TVs. After each performance, viewer’s candid, unscripted responses were filmed in preparation for a TV campaign and online content.
Simply buckling up could have saved 60 Coloradans in 2016. To show what this number means, CDOT and Amélie created 60 reflective yellow memorial wreaths and placed them one after another on Bandimere Speedway. We gathered footage of the installation and created a video that included an interview with CDOT’s traffic safety manager who pointed out that the seat belt usage rate in Colorado is 84%, well below the national average. Holger Forrest also spoke out in the video for seat belt safety as his family lost their daughter last year in a car accident, and had she been wearing her seat belt she would have lived. To push our efforts out even further, we turned seat belts into awareness ribbons. They overlaid the seat belt ribbon onto photos of severely wrecked cars and pushed them out on social. The drivers and passengers of these cars all survived the crashes because they were wearing their seat belts. This campaign helped prove to people that seat belts make survivors.
We wanted to prove that Clarks shoes are the most comfortable shoes in the market. That’s why we created The Shoe Test Drive, an action where anyone could try a new pair of Clarks with just one condition, they have to leave theirs at the store.
-For the Fourth of July holiday, San Francisco-based independent agency Butler, Shine Stern & Partners released a video celebrating 24 years of “independence from the heavy, calloused, totally uptight hands of mega-huge holding companies” and “dogs roaming the office with absolutely zero regard for personal space” (video above).
-Director Michel Gondry shot the ten-minute “Détour” using only an iPhone.
-Adweek speaks with “the NFL’s Most Creative Entrepreneur,” Green Bay Packers tight end Martellus Bennett.
–Amanda Malko is founder and CMO of B2B marketing consultancy GrowthWave explains “Why Creative Awards Still Matter.”
-Movie marketing agency JustWatch hired Aaron Wahle as senior vice president, marketing and business development.
-Campaign examines “How John Lewis ad campaigns could have been killed by ‘outdated’ pre-testing models.”
-PODS Enterprises, LLC, “the leader in portable moving and storage solutions,” appointed MullenLowe Mediahub as its media agency-of-record, following a review.
NFL sales in the 2017-18 upfront bazaar have been softer than sellers originally had anticipated, and while the networks aren’t exactly scrambling for the Xanax, the volume of money that’s been held back suggests that the league’s media partners may be in for a white-knuckle fall scatter market.
A number of factors have conspired to cast a bit of a pall over this year’s NFL market, which some insiders say is the softest since the Great Recession of 2008. For example, a number of marquee clients have slashed their pro football spend, while a few load-bearing categories aren’t committing anywhere near as many dollars to the NFL as they did a year ago. Meanwhile, a glut of available inventory has put a bit of a squeeze on pricing increases, although the cost of purchasing ad time in a nationally televised NFL game remains a not-inconsiderable investment.
Toss in the media agencies that in recent months have won new accounts in part by promising to lower the boom on price hikes (which inevitably results in their having to move money out of the most costly TV environments), and you’re looking at an NFL market that’s being pulled in all directions like so much saltwater taffy.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.
Among the new releases, a couple of new-to-camping campers realize that the peace and quiet of nature is a bit too peaceful and quiet, so they put a T-Mobile-connected smartphone to good use. Houston Texans defensive lineman J.J. Watt shows up in a fresh cut of a continuing Gatorate campaign that encourages you to “Rehydrate, replenish, refuel.” And AT&T serves up another one of its ads starring Mark Wahlberg — this one featuring a surprise cameo appearance at the end by the “more handsome and talented and British” Patrick Stewart.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.
Among the new releases, Ancestry.com serves up a stirring ad about our national — and personal — heritage just in time for the Fourth of July holiday (Jack Neff has the backstory: “Ancestry.com Highlights the Diversity of Descendants of Declaration Signers”). Little Caesars shows just how crazy-fast you can secure one of its Hot-n-Ready pizzas. And Amazon hypes its upcoming Amazon Prime Day (July 11) sales event.
As it prepares to cut prices and ahead of its planned acquisition by Amazon, Whole Foods Market is on the hunt for a new creative agency. The Austin, Texas-based company, which has worked with New York-based Partners & Spade since 2014, has issued a request for proposals.
A company spokeswoman confirmed that the 37-year-old grocer is searching for a new agency but declined to comment further. Earlier this month, Whole Foods sent the retail world into an uproar when it announced Amazon would buy it for $13.7 billion, creating one universal tech-food giant to (potentially) rule them all.
On a recent conference call to announce second-quarter earnings, Whole Foods CEO John Mackey noted that the 466-unit chain plans to lower its prices in an effort to gain traction with consumers and shed any negative baggage (wags call it “whole paycheck”) associated with unaffordability. New marketing to spread the word should help drive more sales growth, Mackey noted.
NFL sales in the 2017-18 upfront bazaar have been softer than sellers originally had anticipated, and while the networks aren’t exactly scrambling for the Xanax, the volume of money that’s been held back suggests that the league’s media partners may be in for a white-knuckle fall scatter market.
A number of factors have conspired to cast a bit of a pall over this year’s NFL market, which some insiders say is the softest since the Great Recession of 2008. For example, a number of marquee clients have slashed their pro football spend, while a few load-bearing categories aren’t committing anywhere near as many dollars to the NFL as they did a year ago. Meanwhile, a glut of available inventory has put a bit of a squeeze on pricing increases, although the cost of purchasing ad time in a nationally televised NFL game remains a not-inconsiderable investment.
Toss in the media agencies that in recent months have won new accounts in part by promising to lower the boom on price hikes (which inevitably results in their having to move money out of the most costly TV environments), and you’re looking at an NFL market that’s being pulled in all directions like so much saltwater taffy.
Design
Aarti For Girls
Verbal abuse is prevalent across society. The fact that it does as much harm as physical abuse, is overlooked by most due to the non-tangibility of the abuse. Aarti for Girls, an NGO, wanted to generate awareness of the lasting pain that women & children victims of verbal abuse suffer. The Social Street created a unique campaign, a call to action, by twisting the expression “sticks and stones may break my bones but words will never harm me” and carving out “word weapons”. Handcrafting intricately designed letters out of weapon material like wood and iron, we placed commonly used insults in crime scene evidence bags to spread awareness of how words, like knives, are weapons capable of serious injury. Communicating through print in leading newspapers and posters displayed in residential areas, we recreated verbal abuses as physical crime-scene evidence pieces. This gave a physical representation to an intangible crime, effectively getting the message across to perpetrators, victims and families by giving them a new perspective and awareness of the effects insults have on women and children.
Advertising Agency:The Social Street, Mumbai, India
Chief Creative Officer:Deepak Singh
Creative Team:Smriti Shadra, Vikash Kumar, Kailash Chandra
Production Studio:Craft Farm
The latest developments in the communication technology have stunned us, we tapped two innovative platforms to combat the problem. Shazam is known to recognize every song in it’s database, we added the sound of missiles and drones, so we know when they’re approaching. Next, we tapped into the newly talked about Mesh Network Technology that boasts about communicating with people with single node, peer to peer connections that do not need Wifi or even cellular network.
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