Cars.com Taps McGarryBowen After Review

The marketer launched a review in March, and incumbent DDB, which had been working with the Super Bowl advertiser for more than 10 years, elected not to participate in the review.

Google Applies for More than 50 New Domains Including .LOL and .YouTube


The company applied for more than 50 top-level domains in total, according to a person close to the situation. Each application carries an $185,000 application fee.

Are You on the ‘Do Not Call’ List? Want to Be on the ‘Do Not Kill’ List?



Amid outrage over the Obama administration's "Kill List," a petition on the White House's "We the People" system is asking for a "Do Not Kill List."

Does Your Brand’s Personality Come Through In Social Media?


Product updates and tweets maintain information flow, but companies must focus on conversation with fans, where the voice matches the product's personality.

Poll: Did Fox News’ Obama Attack Video Cross the Line?


'Fox & Friends' ran a four-minute video attacking the Obama administration. Fox News has walked it back.

GM Trades Super Bowl for Soccer, Sponsors Manchester United



"We recognized that it's not only the world's biggest sport but also the world's most engaged fans," said the auto company's head of global marketing strategy.

Vapona: Stop Trying

Advertising Agency: Herezie, Paris, France
Creative Director: Andrea Stillacci
Copywriter: Daniel & Mattia
Art Director: Daniel & Mattia
Illustration: Daniel & Mattia
Head of planning: Luc Wise
Print producer: Capucine Lhermitte


Giant Cigarette Butt / Une énorme ressemblance?

cigarette2008 cigarette2012
THE ORIGINAL?
Anti-Smoking organization campaign – 2008
Agency : BBDO (Germany)
LESS ORIGINAL
SNCF anti-incivility stunt – 2012
Agency : TBWA Paris (France)

Audi: Support

“Audi supports the Arena di Verona opera festival.”

Advertising Agency: Verba, Milan, Italy
Executive Creative Directors: Luca Cortesini, Michelangelo Cianciosi
Art Director: Daniel Cambò
Copywriter: Giovanni Adamo


Ex-RKCR/Y&R Duo Damon Collins and Richard Exon Open Joint London


London's most hotly anticipated startup opens for business this week, when Damon Collins and Richard Exon, former executive creative director and CEO of RKCR/Y&R, launch Joint London.

Rijksmuseum Amsterdam: Paint Job

Advertising Agency: Brilliant after Breakfast, Amsterdam
Creative Director: Alexander Tempel
Art Director: Robert Overweg
Copywriter: Mark Goede
Movie Director: Ernesto Bos
Editor: Ernesto Bos
Developer: Marijn van Beek


99 Problem-Solving Umbrellas – From Piped Parasol Racks to Squirt Gun Parasols (CLUSTER)

(TrendHunter.com) Judging by the popularity of parkas and wellies, rain gear is never the most fashionable option, but with so many different models and possibilities, one of these problem-solving umbrella choices…

Hispanic Shop LatinWorks Wins AOR for Texas Lottery Account


Texas Lottery is awarding its entire $30 million account to U.S. Hispanic shop LatinWorks — and that may be a sign of things to come as the multicultural population increasingly becomes the majority in more American cities and states.

BlueCross BlueShield Association Seeks Agency of Record

The trade association is searching for a national agency of record to help it market with an increased focus on consumers.

18 Contemporary Cassette Creations – From Digital Cassette Converters to Retro Rhythm Pumpers (CLUSTER)

(TrendHunter.com) If you’ve been stressing over what to do with all of your old tapes, then sit down, take a deep breath and check out all of these contemporary cassette creations. Thanks to the retro revival,…

Leaving Life as an Agency Owner, a Few Words of Thanks and a Look Forward


The original Small Agency Diarist, Bart Cleveland, bids farewell as he sets out to guide those entering the industry.

You’re Stupid Because You’re Hungry, Explains New Campaign from Snickers Russia


Snickers offers a good excuse for those committing public acts of stupidity — they were probably just hungry.

Super Sônica Sound Design: Pow, Bang

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Chief Creative Officer: Luiz Sanches
Creative Director: André Kassu, Marcos Medeiros
Art Director: André Gola, Marcus Kawamura
Copywriter: Pernil, Alexandre Skaff
Illustration: Estudiorama
Photography: Getty Images, Latin Stock


CBS Says 2013 Super Bowl is More Than 50% Sold


The sales effort does not seem to have been hurt by a recent and surprising disclosure by General Motors that it would not advertise in the 2013 event.

Slim Jim Darts It Up, Lurzer’s Archive Protected

chevy_sonic_skinnydip.jpg

If you leave your keys in the car after a bout of skinny dipping, Chevy Sonic has your back. Well, as long as you have cell phone service.