Mr. Musk Fires Several F-Bombs at Advertisers Who Dare to Defy Him

More than 100 brands have “fully paused” their ads or left the social media platform once known as Twitter, following an important report by Media Matters on how advertising from prominent corporations was appearing next to pro-Hitler, Holocaust denial, white nationalist, pro-violence, and neo-Nazi posts and accounts. Media Matters, a not-for-profit organization, has since been […]

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Elon Musk’s Latest Comments Spur More Quiet Quitting From Brands

As though there wasn’t already enough risk for brands advertising on X, formerly Twitter, Elon Musk has now given ad buyers more reasons to consider stopping their investments on the platform. Musk called out Disney CEO Bob Iger at The New York Times’ DealBook Summit on Wednesday, as well as saying that advertisers leaving the…

What Marketers Should Know About Adventr’s Interactive Digital Video Ads

Ad tech is confusing, and brand marketers and agencies alike want to simplify it. There are an overabundance of vendors contributing to the industry’s complexity. The ad-tech market will reach $2.9 trillion by 2031, according to Allied Market Research. Adweek is reporting on one rising tech company each month that represents the future of advertising….

X CEO Linda Yaccarino Defends Musk’s ‘Go F*ck Yourselves’ Statement to Advertisers

Elon Musk’s “Go f*ck yourselves” statement to advertisers leaving X has been defended by the social media platform’s chief executive (CEO) Linda Yaccarino, who said that the owner was stating the position of the company. Writing a post on X that included a video from the now infamous interview, Yaccarino said: “Today, Elon Musk gave…

HBCU Interns Drive Chevrolet Marketing to Fresh Perspective

If a company internship imparts some wisdom to the students it employs, that’s typically good enough. If those interns teach a company about itself, turn weaknesses into strengths and create a better future for everyone involved, that’s the ideal outcome. Seven years ago, General Motors paired its Chevrolet brand with the National Newspaper Publishers Association…

Why Do People Hate the Term ‘Influencer’?

When people ask Sara Wilson about her former position at Facebook (now Meta), which began in 2013, she includes a caveat: “I worked with influencers, but now ‘influencer’ is a dirty word, so we call them ‘creators.’ “The early social media version of an influencer is largely negative,” continued Wilson, who is now the founder…

Enter The Creatorverse

Adweek continued exploring the depths of the Creatorverse earlier this month at Social Media Week Europe. The event was held in the heart of London from October 10-11 and featured creators and marketers alike sharing their thoughts and expertise on the ever-expanding role of the creator in driving engagement and recognition for brands. With such…

Verified Accounts on X Spread 74% of Wartime Misinformation

As the latest Israel and Hamas war reaches its two-week mark, an overwhelming surge of videos and photos claiming to portray the ongoing turmoil has inundated social media platforms. So far, Elon Musk’s X (formerly Twitter) is struggling to combat wartime misinformation, making advertisers even more cautious about returning to the beleaguered platform. The platform’s…

Adopting Channels in New Ways Is Driving PepsiCo’s Marketing Success

As the owner of brands such as Pepsi, Mountain Dew and Gatorade, PepsiCo’s core focus across its marketing is to tap into culture, demonstrate its relevance to consumers’ lives and engage them at their passion points. “You cannot build brands the way we used to,” stated Mark Kirkham, senior vp and CMO of international beverages…

‘Proactive and Not Reactive:’ How Charity NSPCC and Agencies Sustain Diversity Efforts

Deep in the lockdown era of the Covid-19 pandemic and shortly after police in Minneapolis murdered George Floyd–sparking global protests against systemic racism and police violence–creator Dan Mosaku received a package as part of a brand partnership that he’d been hired for. Declining to name the brand onstage last week at Adweek’s Social Media Week…

11 Things We Learned About the Creatorverse at Social Media Week Europe

Influencers and creators are not new additions to the marketing mix, yet brands leaders are still figuring out how best to work with this new school of talent. At the same time, a growing appetite for content across all platforms–from TikTok to YouTube–is taking its toll on the creator community. With marketers under pressure to…

Burger King’s TikTok Strategy Continues Its Mission to Give Consumers Their Way

Burger King has been a marketing powerhouse for decades, but TikTok was a whole new realm for the international fast food chain a few years ago. To help it navigate the new frontier in the U.K., Burger King turned to an independent social media agency that named itself after its mission to reinvent water cooler…

What Sets Latinx Influencers Apart From the Rest of The Creator Economy

The Latinx population is one of the fastest-growing U.S. demographics, making up nearly 19% of the U.S. population. It is the youngest major racial and ethnic group in the U.S. By 2025, the Latinx community will account for 12% of all U.S. buying power. They are also digitally connected. A Nielsen study found that 60%…

How LadBible Increased Platform Revenue by Going All In on Short Form

Social publisher LadBible has seen revenue growth through its investment in short-form video across its vast portfolio of social platforms, three of its executives told Adweek on stage during Social Media Week Europe. Its scale offers it the opportunity to drive meaningful revenue from short-form, where other publishers would struggle due to the comparatively lower…

Tinder and Rival Apps Court Gen Z in the Age of Online Dating Fatigue

As a new academic year gets underway on college campuses nationwide, Tinder and rapper Saweetie are playing Cupid. The dating app has enlisted the Gen Z artist, who references Tinder in her track “Tap In,” to get students swiping during a prime flirting moment: freshman orientation. Tinder sees the highest influx of 18-year-old members during…

WhatsApp and Verizon Are Listening Closely to Underserved Consumers

Amid a tough global economic outlook, 62% of people believe the best companies succeed in making their lives easier, according to Wunderman Thomson. With connectivity at their core, Verizon and WhatsApp are trying to do just that, developing products and campaigns to serve global communities and cultivating their brands in the process. Speaking at Brandweek…

Taco Bell’s Incoming CEO Sean Tresvant Talks Disruption and Leadership

Taco Bell’s incoming chief executive Sean Tresvant has a vision for the role once he steps up next year. He sat down at Brandweek to outline his focus on leadership while recognizing that it’ll be “a very different job” to the one he currently holds within the fast food restaurant chain. Speaking to Brittaney Kiefer,…

Genius Sports Brings Real-Time NFL Data to Snapchat Users Through AR Lenses

Data and technology company Genius Sports is bringing real-time NFL data to augmented reality Lenses in Snapchat. Verizon will run the first sponsored Lens incorporating Genius Sports technology. The integration will be available to select Lens partners. Genius Sports is the exclusive distributor of the NFL’s data and Next Gen Stats feeds to global media…

TikTok’s EU Changes Set to Impact Advertiser Experience

To fall in line with Europe’s new online regulations, TikTok has introduced new compliance measures that could change the whole user experience and restrict advertisers’ reach on the platform while offering them a safer media landscape in which to invest. Following the introduction of the Digital Services Act (DSA) by the European Union earlier this…

Printers Aren’t Just for Work in Canon’s Home-Centric Ad

In the post-pandemic world, the role of the home has changed for many people as both a place to live and work with hybrid working and family life having merged. In response, multinational technology company Canon aims to build the prominence of its brand and range of printers by positioning the roles they can play…