Watch All of Social Media Week Europe 2022

After a three-year hiatus, Social Media Week made its return to the European stage earlier this month. From Nov. 7-9, marketers and creators flocked to London to be a part of Social Media Week Europe. Over the course of three days, attendees gained valuable insights and learned how social media would be affected by various…

Marketing Morsels: Post-Coital Velveeta, Ranch on a Branch and More

This week’s edition of Marketing Morsels is stuffed with delightful samplings from Velveeta, Josh Cellars, DoorDash and many more. Enjoy the assortment! Morsel #1: Velveeta upgrades the booty call Booty call? How about a Foodie Call? Based on survey results saying that more than half of fans would give up sex for cheese, and 70%…

The Truth About Ryanair’s ‘Savage’ Social Media Strategy

For budget Airline Ryanair, the marketing modus operandi has always been rooted in provocative PR. And if you’re one of the millions of people who have seen it’s hot takes on social media, it will come as no surprise an evolution of this strategy is helping it thrive online. From press ads announcing rival EasyJet’s…

It’s Not Too Late to Reach Fans at the Christmas World Cup

Qatar hosting the 2022 FIFA World Cup has been a logistical headache since inception. Until it was moved to the winter, one of these headaches was the ability of elite athletes to play their best in extreme heat. Weather machines and other creative solutions were touted before it was decided that it made more sense…

With an Intentional Communications Strategy, Cultural Sensitivity Is Built In

With KFC’s recent social media firestorm surrounding an automated promotional message, it’s important for brands and agencies to reflect on how to prevent communication missteps. All across the advertising world, teams are under pressure to always be creating content, whether it’s to satisfy ever-changing and often capricious algorithms on platforms or to juice more engagement…

Automation Can Never Replace Human Ownership of Social Media

If you’ve ever worked in social media or digital marketing for a brand, chances are you’ve had your fair share of moments when panic sunk in as you’ve realized something that should not be live on your channels was published. As someone who has worked in the space for 14 years, I can tell you…

EIBWC Podcast: Adweek’s Chief Content Officer Ann Marinovich

On this episode of Everything Is Better With Creators, we discuss the mantra “Evolve or Die.” How do brands stay up to date amid the ever-changing social media landscape? And how are they using creators to succeed? Host Jamie Gutfreund interviews Adweek’s chief content officer, Ann Marinovich, to help understand creators’ impact on the marketing…

Dove Calls On Brands To Help Combat Social Media’s Negative Effects on Women’s Esteem

Since the launch of its much-lauded campaign “Real Beauty” in 2004, personal care brand Dove has become synonymous with raising women’s self-esteem. That mission has now been taken forward as Dove calls on other brands to rid advertising of digitally distorted images. “When you speak to a client or you are in a company, make…

How King Is Growing Candy Crush Through Creator Partnerships

Gaming publisher King, the company behind mobile phenomenon Candy Crush, will build its use of creators, alongside its YouTube and TikTok strategies, as its focus on creating “niche communities” grows. Speaking at Social Media Week Europe, King’s director of social marketing and creators Roberto Kusabbi outlined the strategy while discussing the success of the 10-year-old…

The Future of Access at Twitter Is in Jeopardy

Ever since Elon Musk decided to buy Twitter, accessibility advocates have been preparing for the possibility that the platform’s Accessibility Experience Team would suffer losses. Many were hopeful that someone, literally anyone, with power at Twitter would make a strong enough argument to the new chief twit about the importance of access and save the…

Code and Theory’s Dan Gardner Reveals New Media Company Designed to Help Readers Understand Technology

LISBON–Code and Theory founder Dan Gardner and Social Media Week founder and chair Toby Daniels, a former Adweek employee, are launching a media company with 28 other founders next year called ON_Discourse. Together, the founders make up a decentralized autonomous organization, called a DAO. DAOs have no central authority and, as a result, ON_Discourse members…

‘The Bird Is Freed,’ but Will Advertisers Stay?

It’s only been a few days since Elon Musk declared that “the bird is freed” upon closing on his acquisition of Twitter–and already he has started to change the company from the inside out. From pending layoffs of a quarter of the staff to the leak that the company is planning to charge $19.99 for…

Campaign Warns Teens to Stop Sharing Passwords

The sharing of online passwords and pin codes between friends has become a trend that aims to prove trust–a token gesture that can go dramatically wrong. According to The Cybersmile Foundation, which tackles incidents of digital well-being and online abuse, approximately 800 people each year use its help and support services for issues related to…

MTV Entertainment Studios Harnesses the Power of Fandom to Encourage Voting

With the U.S. midterm elections fast approaching, MTV Entertainment Group wants its viewers to get ahead of the poll lines and vote early. Today is Vote Early Day, the MTV-declared national holiday that began during the 2020 presidential election to educate viewers about early voting before Election Day. But there was more to it: MTV…

3 Ways Social Media Platforms Can Amplify Caribbean Voices

The Caribbean, often mentioned in global communications as an “attachment” to Latin America, is a massive archipelago that stretches just about 106,300 square miles between North and South America. The region boasts cultural vibrancy, spanning many different influences from around the world. As the region continues to play a role in global business, the purchasing…

Unlocking the Power of Social Media for Advertisers

When marketers need help reaching their target audience on social media, it can be challenging to make content that doesn’t look too much like an ad. That’s where programmatic company Spaceback comes in. When it comes to content marketing, Spaceback knows how hard it can be for advertisers to create the perfect social display that…

Pinterest Keeps It Positive Says, “Don’t Dont’ Yourself”

The Internet can go from promised land to hell hole in a quick minute. We the people who spend way too much time scrolling and clicking through the digital morass (in order to find meaningful connections, community, and an audience) know this to be true. Academics, doctors, and journalists know it to be true. Even […]

The post Pinterest Keeps It Positive Says, “Don’t Dont’ Yourself” appeared first on Adpulp.

Do Worry Darling: Is All Press Good Press?

Like many, the drama around Don’t Worry Darling, the new film directed by Olivia Wilde, drew me in quickly. Everywhere you look, whether it’s online, on Twitter and of course on TikTok, you’ll find the sordid details, trying to untangle a web of fact and fiction. The behind-the-scenes drama is garnering a lot of attention….

Marketing Morsels: DraftKings’ Fresh Ball Smell, Flies Love Truly, Corn Kid Campaigns and More

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: DraftKings wants tennis fans to smell like balls DraftKings is venturing from sports betting into … fragrances? That’s right, the digital entertainment brand teamed up with VaynerMedia to launch Love Love, a limited-edition fragrance that users…

This Bill Would Force Google and Meta to Pay for Journalism

Bipartisan senators advanced an updated bill today that, if passed, changes how small publishers seek fair compensation from tech giants that make billions off their content. The Journalism Competition and Preservation Act (JCPA) emboldens publishers to negotiate what’s deemed fair market value for the content they’ve produced and distributed. When two local newspapers are shuttering…