May
22
One Venerable Ad Trade Association Is Acquiring Another
Posted in: UncategorizedThe Association of National Advertisers in New York, founded in 1910, will acquire the Brand Activation Association, also based in New York.
Oct
08
Advertising: At Ad Conference, Ron Burgundy and ‘Infobesity’
Posted in: UncategorizedSome highlights from the conference of the Association of National Advertisers in Phoenix.
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Oct
06
Advertising: Marketers Chase Evolving Consumer
Posted in: UncategorizedSpeakers at an annual conference said the pace and scope of technological and societal changes required what one called a “constant reinvention” of the marketing process.
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