PSA Shows How Bad Listening Habits Can Make Headphones Dangerous

Most of us have seen the advertisements for those ostensibly cutting-edge headphones. As the camera slowly pans over sleek finishes, the bass pounds through inarguably hype music to emphasize the product’s pristine sound, offering an experience so immersive– or, well, loud–that one can only succumb to the moment. Sounds like the dream, right? Well, it…

America doesn’t run on plant-based sausage, Dunkin’ finds

Dunkin’ says it maintains “a strong relationship with Beyond Meat,” but thousands of locations no longer sell the sandwich. 

CrossInstall, Acquired by Twitter Last May, Is Now MoPub Acquire

CrossInstall, the mobile-focused demand-side provider that was acquired by Twitter last May, is now MoPub Acquire. MoPub Acquire is currently in closed beta, and its aim is to help mobile advertisers deliver customized, interactive experiences to targeted audiences across multiple exchanges, including the MoPub Marketplace, combining data-optimized creative services and performance-based bidding to drive user…

How These Beauty Brands Are Maintaining a Lasting Connection With Consumers

A brand’s ability to spark a lasting emotional connection, rather than a brief flirtation, with consumers depends on more than superficial prettiness. That’s especially true among beauty brands. Approaching consumers with a message that went beyond typical (and literal) skin deep commitment is what led to Huda Beauty, topping Talkwalker’s ranking of 50 global brands…

Target Outlines New Sustainability Goals

Value-oriented department store Target unveiled a new sustainability strategy it calls “Target Forward,” with ambitions to “positively impact both people and the planet.” The plan, which the retailer said it spent almost two years developing by gathering input from throughout its business, entails both designing and promoting sustainable brands as well as reducing waste and…

NBCU Gives Peacock Major Role in ‘Most Meaningful Olympics of Our Lifetime’

With exactly a month to go until the postponed 2020 Tokyo Olympics, NBCUniversal is slowly lifting the curtain on its plans for the biggest sporting event of the year. Streaming service Peacock, which debuted last summer, will factor into NBCUniversal’s Olympics coverage for the first time. The 2020 games were initially planned as a tentpole…

Nextdoor Vaccine Map Rolls Out Across US

Neighborhood social network Nextdoor teamed up with grocery chain Albertsons and pharmaceutical company and Covid-19 vaccine provider Moderna on the Nextdoor Vaccine Map, available across the U.S. The map will help people on Nextdoor to input their ZIP code and locate nearby vaccine availability–including from Albertson properties such as its flagship brand, Jewel-Osco, Safeway and…

ViacomCBS Taps Multiple Top Execs to Lead Paramount+ Content Strategy

ViacomCBS has promoted a number of its top executives in a broader restructuring and expansion of the executive team overseeing Paramount+’s programming strategy. The new team, announced Wednesday, will be led by Tanya Giles, the general manager of MTV Entertainment Group, who will step into the role of chief programming officer of streaming. In the…

Peacock Finally Comes to Amazon Fire TV, After Nearly a Year

Nearly a year after its official launch, NBCUniversal’s streaming service Peacock will finally be available on all major connected TV platforms after striking a distribution deal today with Amazon. The service will land on Amazon Fire TV and Fire tablets in the U.S. beginning Thursday, with just under a month to go until the kickoff…

Havaianas lança canal no YouTube sobre surfe, praia e viagens

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Havaianas lança o How We Beach, canal proprietário da marca no YouTube com foco no seu lifestyle, principalmente para os apaixonados por praia. “Um dos diferenciais da estratégia do nosso canal é o insight de falar e atuar com dimensão global, pensando nos nossos usuários de todos os continentes e mostrando para o mundo o estilo …

Leia Havaianas lança canal no YouTube sobre surfe, praia e viagens na íntegra no B9.

Sequência de “Space Jam” vai ganhar jogo gratuito para Xbox

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A continuação do adorado “Space Jam” está prestes a ser lançada, e o filme, dessa vez protagonizado pelo lendário LeBron James, vai ganhar um jogo para acompanhar o lançamento. O game é diretamente inspirado na trama do filme, e tem o nome “Space Jam: A New Legacy – The Game”, e será lançado pelo Xbox …

Leia Sequência de “Space Jam” vai ganhar jogo gratuito para Xbox na íntegra no B9.

Cannes Lions 2021: junto de “Old Town Road”, brasileira “Feed Parade” vence GP de Entertainment for Music

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Deu Brasil no GP de Entertainment do Cannes Lions 2021 – e em dobro. A campanha “Feed Parade”, criada pela GUT, foi uma das duas ações escolhidas para receber o prêmio máximo da categoria de Entertainment For Music, dedicada aos projetos que envolvem a música de alguma forma. Enquanto isso, “Salla 2032”, criada pela Africa, …

Leia Cannes Lions 2021: junto de “Old Town Road”, brasileira “Feed Parade” vence GP de Entertainment for Music na íntegra no B9.

UPS and J Balvin Are Amplifying Latinx-Owned Businesses With a Musical TikTok Challenge

The pandemic has disproportionately impacted marginalized communities, both in health and in business. In the Latinx community, the financial impact is especially pronounced: Per recent data analysis, 32% of Latinx-owned small businesses permanently shuttered during the first month of lockdown. Now, 5 million Latinos are at risk of bankruptcy. That’s why UPS is partnering with…

Can Retailers Keep Up With the Prime Day Juggernaut?

Amazon’s seventh annual Prime Day helped generate $5.4 billion in online shopping sales for the retail industry on Day 2 for a total of more than $11 billion for the 48-hour event. That’s according to data from Adobe’s Digital Economy Index. It also puts Prime Day 2021 in the pantheon of marquis shopping dates like…

NBCUniversal Surpasses Rio’s $1.2 Billion Advertising Haul for Tokyo Olympics

NBCUniversal has been quiet about its Tokyo Olympics ad sales efforts since the Games were postponed in March 2020 due to Covid-19. But exactly a month before the Opening Ceremony, the company is finally sharing some more details about its Summer Games advertising revenue. While the company isn’t yet releasing a specific revenue number, execs…

Watch the newest commercials from Samsung, Wingstop, The Zebra and more

A cat lover named Larry helps The Zebra promote its car insurance comparison tool.

 

“Como eu vou explicar…?”: Burger King mostra olhar das crianças sobre questões da comunidade LGBTQIA+

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“Nossa, como eu vou explicar a sigla LGBTQIA+ para as crianças?”. Esse é um dos questionamentos mais levantados por pais e responsáveis por crianças quando querem questionar assuntos relacionados à diversidade. Por isso, a nova campanha do Burger King mostra que a questão é muito mais simples para as crianças que para os adultos. Na campanha …

Leia “Como eu vou explicar…?”: Burger King mostra olhar das crianças sobre questões da comunidade LGBTQIA+ na íntegra no B9.

Carta rara de “Yu-Gi-Oh” chega ao valor de US$ 13 milhões, mas leilão é suspenso por suspeita de fraude

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Leilão de cartas raras de animes famosos como “Pokémon” não são raridade. Em junho, o youtuber Logan Paul entrou no ringue para enfrentar Floyd Mayweather ostentando uma carta do Charizard que valia nada menos do que US$ 250 mil. Agora, esse número parece algo pequeno perto de uma versão rara da carta Dragão Branco de …

Leia Carta rara de “Yu-Gi-Oh” chega ao valor de US$ 13 milhões, mas leilão é suspenso por suspeita de fraude na íntegra no B9.

Ryan Reynolds’ Maximum Effort Marketing Has Been Acquired by Performance TV Platform MNTN

Ryan Reynolds has sold his creative agency. Maximum Effort Marketing, the creative powerhouse behind viral ads like dating platform Match’s fiery “Match Made in Hell” and all of the recent advertising work for the Reynolds-owned Mint Mobile and Aviation American Gin, has been acquired by performance TV platform MNTN (pronounced “mountain”). Under the deal, Maximum…

Ryan Reynolds and 'twin brother' announce Maximum Effort acquisition by MNTN

The actor and entrepreneur takes a very Ryan Reynolds approach to unveiling his company’s merger with California-based ad tech firm