Hasta La Creative!

Depois de fazer a estreia da família de Ivete Sangalo na publicidade, a Perdigão agora mira um grande crossover na televisão brasileira. No próximo domingo (4), Eliana e Rodrigo Faro vão visitar o programa um do outro no SBT e na Record, respectivamente, para compartilhar uma feijoada. A ação criada pela DPZ&T é relativamente simples …

Leia Perdigão promove encontro dos programas de Eliana e Rodrigo Faro no SBT e na Record na íntegra no B9.

As augmented reality has gained traction as a tool for retailers and brands during the pandemic, artists have also begun to explore its potential as a storytelling medium for fine art. One such foray was a recent collaboration between artist Dustin Yellin, Droga5 and the National Wildlife Federation, which seeks to portray the dystopian ravages…

Healthline’s new study on COVID-19’s effects on consumer behavior reveals seemingly conflicting views on health, work-life balance and personal resilience.

A chegada do Magalu ao mercado fluminense, no mês de julho, será marcada por uma estratégia robusta de comunicação e mídia que envolve filmes publicitários, prestação de serviços e entretenimento. A empresa se uniu à Anitta para colocar em prática uma série de ações que vão dar a cara do Rio de Janeiro para a …

Leia Lu e Anitta preparam lançamento de clipe juntas para marcar chegada de Magalu ao Rio de Janeiro na íntegra no B9.

Victoria’s Secret recently announced its newest rebrand, which replaced its typical “Angels” with a diverse slate of well-known female activists and models, including soccer superstar Megan Rapinoe, South Sudanese refugee Adut Akech and transgender model Valentina Sampaio. Direct-to-consumer underwear company EBY, however, is speaking out about this rebrand, stating the importance of championing all women…

Angel City Football Club (ACFC), the first-ever majority female-owned soccer team in the world, has launched its new logo ahead of the 2022 season. ACFC revealed the new look in a rousing two-minute anthem video titled “Our House: Our Anthem.” Having chosen its official colors–Armour, Sol Rosa and Asphalt–the organization asked eight different artists to…

The restaurant giant is slashing the planned fees by 62% to help ‘reset’ the relationship. 

The social media company is giving away 140 new NFTs on Rarible.

Models in bikinis reminding you to “Find Your Beach” and “Get Some Summer” were once the staple of beer campaigns, but brands like Budweiser, Miller Lite and Heineken have recently diversified their outreach to attract more than just the male gaze. While the brewers themselves may be moving past sexualized marketing, TikTok users are giving…

The Aria Network, an integrated marketing group, announced the launch of its new NFT exchange today, called the Aria Exchange, as well as its five-year deal with the National Basketball Retired Players Association. The exclusive contract will give Aria the rights to mint NFT collectibles of almost 1,500 former NBA, WNBA and Harlem Globetrotters players….