Ad Agencies Dust Off and Focus on Future After Collapse of Merger Deal

Cultural difference and legal problems are issues at the heart of the collapse of the Publicis-Omnicom deal.

Advertising: Push to Put Brands in Video Content

The move to integrate brands and products into video content and the resulting revenue have prompted the development of more original video programming.

Advertising: A Supplement Retailer Pumps Up Consumers

A new advertising campaign by GNC called “Beat average” plays to the unwillingness of many people to identify as below the median.

Campaign Spotlight: Interpublic Group Joins Ranks of Publishers With Report in Magazine Form

A printed corporate citizenship report offers a look inside the advertising agency holding group.

Advertising: For Opening Day, a Campaign to Love Baseball

A salute to opening day will start the effort, by BBDO New York, which will focus on young stars and how attending games can provide lifetime memories.


Campaign Spotlight: American Airlines Focuses on the Glory Days of Flying

The company is highlighting its transcontinental service and the glamorous celebrities who have flown with it.


Advertising: JWT Plans to Celebrate 150 Years With a Focus on the Future

Among the agency’s plans are a creative scholarship for women in countries where they are hindered by poverty and societal attitudes.


Campaign Spotlight: H&R Block Ads Suggest the Only Certainties Are Death, Taxes — and Hipsters

An online-only campaign pokes fun at a “hipster tax crisis” as April 15 approaches.


Advertising: Chips Ahoy! Campaign Brings Back a Familiar (Chocolate-Chipped) Face

Mondelez International plans new Chips Ahoy brand products and a campaign featuring the return of Cookie Guy.


Yahoo Aims to More Deftly Blend Ads With Content

Yahoo is starting to push into two of the hottest areas of Internet advertising: stream ads and so-called native ads.


Advertising: For Super Bowl, Familiar Ads And Star Endorsements

Answers to lingering questions about some spots that showed during the Super Bowl.


Advertising: Putting the Romance in Cold Medicine and Fabric Softener

Brands both expected and unexpected are advertising for Valentine’s Day, using a variety of promotions both online and in person.


Advertising: High Stakes for Agencies, and Products, at Super Bowl

Sponsors hope to win attention and praise for their expensive ads, but the commercials also have to sell something.


News From the Advertising Industry for the Week of Jan. 27

Account assignments, executive appointments and miscellaneous news from advertising agencies.


Advertising: With Previews, Super Bowl Advertisers Borrow From Hollywood

Chatter on social media outlets like Twitter helps encourage Super Bowl advertisers to release commercials early to whet consumers’ appetite for the game-day ads.


Advertising: Super Bowl Ads to Help Start Busy Season

The power of big-event television is on display as perhaps never before.


Advertising: Have Your Job and Moonlight, Too

Ad agencies add side projects to tap the entrepreneurial spirit of employees who have creative energy to spare.


Advertising: Agency to Stream a Daily Show About the Sundance Festival

Weber Shandwick will join the Sundance Institute in producing “Live@Sundance,” an hourlong show, on YouTube.


Advertising: Hey, Is That a BMW Racing Down the Bobsled Course?

BMW of North America has built six two-person bobsleds for the United States men’s and women’s Olympic teams and wants to see them win.


Advertising: Samsung’s Video Campaign Pits Earth’s Soccer Stars vs. Aliens

The electronics maker is promoting its Galaxy mobile devices in videos that tell the story of how humans fare in a soccer match to decide Earth’s fate.