Hasta La Creative!

A billboard that referred to the state as an armpit was to be part of an advertising campaign by Unilever for Dove Advanced Care deodorant.

Advertisers are turning to experiential marketing, which is intended to engage consumers with a brand, to provoke positive discussion by word of mouth and on social media.

Korey Kay & Partners, creator of “If you see something, say something,” is being replaced by two agencies: Pulsar Advertising and the Arcade Creative Group.

Chatter on social media outlets like Twitter helps encourage Super Bowl advertisers to release commercials early to whet consumers’ appetite for the game-day ads.

Marketers are only now beginning to deploy music as a very direct conduit to the things they sell, but a deal between an audio-recognition app and the Mindshare agency is a step forward.

Project WorldWide is opening an agency in Boulder, Colo., which is developing a reputation as a home for advertising start-ups.

Dove Men+Care, a sponsor of the New York City Marathon, has hired John McEnroe, the irascible tennis pro, to represent its deodorant line to runners.

The $15 million investment in Jana is the first by the Publicis Groupe in a mobile technology start-up.

Some ads for the Fourth of July holiday honor the veterans of the nation’s wars, particularly those who fought in Afghanistan and Iraq.

Trying to avoid a decline in viewership, MTV plans to present a nationwide study of 1,800 “young millennials” to marketers and programmers.