Yoga One: Business Card


“Yoga One. Get Stretchy”

Advertising Agency: Marked for Trade, Charlotte, USA
Creative Director: Phil Jones
Art Director: Phil Jones
Copywriter: Ryan Coleman
Photographer: Jeff McCullough

Avoid the bitter life

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Advertising Agency: Amber Communications, DMC, UAE
Creative Director & Copywriter: Vikas Pillai
Art Director: Mahesh Chenchula
Illustrator: Nidhin

Super Bowl XLIII in DTS Neutral Sound

dts-horz-colorHere is a big bonus for all people eagerly awaiting the Super Bowl XLIII. As an added bonus to this prestigious event, DTS and the NFL have agreed to combine forces to deliver better quality sound for the HD international broadcast of Super Bowl XLIII from Tampa, Florida. This means that DTS Neural Surround™ technology will enable international TV viewers to experience the game in 5.1 surround sound using any consumer surround sound system.

DTS Neural Surround provides a revolutionary new approach to surround sound production and playback for live broadcasts. It enables broadcasters to create and deliver superior multi-channel surround sound using minimal bandwidth over stereo channels.

For Super Bowl XLIII, this technology allows the NFL’s on-site broadcast crews to produce the game in 5.1 surround sound while then transmitting the mix in a stereo format to audiences around the globe.

(Source) Press

Playful Pin-Ups – Fun and Fanciful Retro-Inspired ‘Modern Pin-Up Girls With Animals’ (GALLERY)

( When I read the word “pin-up,” I immediately think of 1940’s and 1950’s glamour with a strong hint of sassy and chic; that is more or less what I get when I look at this lively, spirited ‘Modern Pin-Up…

SuperValu Pulls Out Certain Ice Cream Novelties

logo_sv-logoIn a move to avoid being included in the list of potential products contaminated with the Salmonella issue, SuperValu has voluntarily recalled various ice cream flavors with peanut products which may potentially be contaminated with salmonella. While there was no supporting proof that these brands, Cub, Jewel, Flavorite, and Richfood, were positively contaminated with Salmonella, SuperValu did not wait for that to happen to avoid the embarrassment.

The products were sold at some SUPERVALU-owned stores including bigg’s, Cub Foods, Farm Fresh, Hornbacher’s, Jewel-Osco, and Shoppers Food & Pharmacy in all of the states where they operate. The identified items have not been directly linked to the salmonella outbreak and there have been no reported cases of the illness.

(Source) Press

Publicis Vancouver: Paper plates greeting card





During the recent holiday season, Publicis Vancouver – inspired by the recent economic recession – opted for a contribution to the local food bank on behalf of their clients. In lieu of a traditional holiday card, paper plates were sent to clients informing them of the donation made. The response was overwhelming and received much praise, including an on-air mention from a local radio station.

Advertising Agency: Publicis, Vancouver, Canada
Creative Director: Bill Downie
Senior Art Director: Tana Kosiyabong
Copywriter: Kate Qually
Illustrator: Tana Kosiyabong
Photographer: Raeff Miles
Print Producer: Robert Clements

MASSAD Magazine: Spankvertising


In order to promote the oldest S&M magazine in the Netherlands, MASSAD, during S & M fetish parties, Sofia Valentine—a well known Dutch porn actress—walks around and uses a very special S & M advertising weapon on the crowd. Whenever Sofia decides to use the so-called Spankvertising Whip, the message ‘Massad, the SM magazine’ appears on the red glowing buttocks of her subject for all other visitors to see.

Advertising Agency: New Message, Amsterdam, The Netherlands
Art Director: Joppe Andriessen
Copywriter: Joppe Andriessen

New RSS feeds link for Mastercom, please update

As Feedburner has been bought by Google, I have transfered my feeds for Mastercom here.

Thanks for updating it.

Show Off Films: Cat, Global, Guillotine, Jason, Shark, Legal, Toilet, Wolf









“Because there are already enough ways to kill your idea.”

Advertising Agency: Fuel, Lisbon, Portugal
Creative Directors: Pedro Bexiga, Marcelo Lourenço
Art Director: Pedro Bexiga
Copywriter: Marcelo Lourenço
Illustrator: Scott C.
Retoucher: SniperShot

John Legend Speaks at Kaplan University

logo_kaplan-higher-edRecording artist and 5-time Grammy award winner John Legend has been invited to speak in front of the Talent Campaign of Kaplan University. John Legend will celebrate the academic achievements of hundreds of online graduates from the Kaplan University Winter class of 2009, and share his insights about one of the five cornerstones essential to men and women; education.

Legend passionately advocates continuing education as a way to help increase one’s individual capacity, that of the nation and society as a whole. And he’s not alone. According to a recent survey conducted by Kaplan University, 71 percent of U.S. adults believe that the nation can improve its economic standing if more people earn college degrees.

This will take place on January 31, 10 A.M. to 12 P.M. at the James L. Knight International Center.

(Source) Press

Slumdog Millionaire Scripter Continues Award Romp

_mg_7090_adj_eOne would think that winning an Oscar for best script is enough to gain attention. However it seems that the people behind the Slumdog Millionaire are far from over as far as awards are concerned. In fact, they just got awarded another one, taking the top honors at the USC Libraries Scripter Award ceremony.

Simon Beaufoy, who accepted the award from Curtis, selection committee chair Naomi Foner, and Glenn Sonnenberg, president of the Friends of the USC Libraries, said, “There’s nothing like this in Britain to honor the writers. This event is wonderful because it takes the contributions of screenwriters seriously.”

Directed by Danny Boyle, Slumdog tells the story of a chai wallah from the Dharavi slums of Mumbai who captivates all of India with his improbable string of correct answers—all based on his life experiences—on the Indian version of Who Wants To Be a Millionaire? A fable set in India during the age of outsourcing and global call centers, Slumdog has so far garnered 4 Golden Globe Awards, 10 Oscar nominations, and 11 BAFTA nominations.

(Source) Press

A snowboarder riding in a TV riding in the street

Amazing viral video with a snowboarder riding inside a TV and the TV is riding in the street like a skateboard!
Thanks to Zack from KesselsKramer who has sending me this great piece of work

Advertiser: Protest Boardwear
Agency: […]

Top 50 Trends in January 2009 (COUNTDOWN)

( This micro trend report features the top trends in the last month.nbsp; The report is a crowd-filtered ranking based on monthly traffic (several million monthly views) and our trend database,…

Top 30 Naughty Trends in January 2009 (COUNTDOWN)

( This naughty countdown features the top naughty trends in the last month.nbsp; The report is a filtered ranking based on monthly traffic (several million monthly views) and our naughty trend…

Brand Immortality: How Brands Can Live Long and Prosper

By Hamish Pringle and Peter Field

Brand Immortality

Properly managed, no brand need decay and die — immortality is within the reach of all.  If the right decisions, the right resources and the right imagination are brought to bear, brands can renew continuously and outlive their creators. Brand Immortality is a health manual for brands that seek immortality.  Full of examples drawn from household brands, it examines how the nature of brands has changed over time and continues to evolve, and the implications this has for marketing.  It identifies the factors that are essential to a brand’s long term survival — especially those which defend and strengthen a brand’s place in the hearts and minds of consumers. Enriched by comments from industry insiders, Brand Immortality identifies winning brand strategies.  Full of experience and insight, it will help marketers and their agencies beat the odds in winning, retaining and satisfying customers.

Humanizing Celebrities – Childhood Snaps of Famous Faces Show Teen Angst is Universal (GALLERY)

( Seeing pictures of Hollywood celebrities when he or she was a snotty little child or a geeky and annoying pimpled tween makes me think that these children had no clue that they would grow up to become…

Discover real estate opportunities

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Agency: The Kavli Advertising, Kuwait

Via [ mediaME ]

Pepsi Parody Reflushes Everything


Dare we utter the word parody? Yes we do.

Boolab Reel

Découverte du studio Boolab, basé à Barcelone depuis 2004, et spécialisé en techniques visuelles : à la fois publicité et production 2D/3D sur tout le marché espagnol. Une bande son du groupe Lcd Soundsystem sur le titre Tribulations.


Good News: The Super Bowl Phenomenon Is Scalable

Few small agencies are going to play on the big stage, but today's Super Bowl advertising efforts underscore how critical a broader, entertaining brand experience is if a brand is to connect with its consumers.