Hasta La Creative!

Twitter rolled out stricter rules for political advertising in a bid to increase transparency and curb manipulation on the service ahead of U.S. midterm elections.

The company will require advertisers running political campaign ads for federal elections to identify themselves and certify they are located in the U.S., the company said Thursday in a blog post. Candidates and committees must provide their Federal Election Commission identification and non-FEC registered organizations will have to submit a notarized form. Twitter said it won’t let foreign nationals target political ads to U.S. residents.

The rules are part of Twitter’s efforts to clean up the social-media platform after revelations of Russian influence during the 2016 U.S. presidential election. The San Francisco-based company has banned Russian state media accounts from buying ads and is creating a “transparency center” beginning soon to show how much political campaigns spend on advertising, the identity of the organization funding the campaign and what demographics the ads targeted.

Continue reading at AdAge.com

If you had trouble engaging with the royal weddingand some of us didperhaps this fresh look at the ceremony will capture your fancy? The always dependably absurd Bad Lip Reading channel on YouTube just delivered, in record time, its take on Harry and Meghan’s big day and it’s nothing short of a revelation.

You didn’t know about the giraffes, did you? Or the golden unicycle? Or the question of free will?

You will shortly.

Continue reading at AdAge.com

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Cerveza Sol positions itself as “a brilliant Mexican lager inspired by the sun” in a high-energy spot that comes off like a music video. If you’re a cat owner, PetSmart has a message for you (spoiler: cat stuff is on sale this holiday weekend). And a high-speed car chase in a Netflix ad culminates in a moment of unexpected bonding over a Miley Cyrus song (Creativity Editor Ann-Christine Diaz has the backstory: “Spotify targets free users with scares and laughs in biggest global campaign to date”).

Continue reading at AdAge.com

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Cerveza Sol positions itself as “a brilliant Mexican lager inspired by the sun” in a high-energy spot that comes off like a music video. If you’re a cat owner, PetSmart has a message for you (spoiler: cat stuff is on sale this holiday weekend). And a high-speed car chase in a Netflix ad culminates in a moment of unexpected bonding over a Miley Cyrus song (Creativity Editor Ann-Christine Diaz has the backstory: “Spotify targets free users with scares and laughs in biggest global campaign to date”).

Continue reading at AdAge.com

Ralph Watson also intends to sue CP+B for wrongdoing.

As lembrança e acontecimentos mais marcantes das Copas do Mundo que vivemos

O post Braincast 270 – Minha Copa Minha Vida (Parte 1) apareceu primeiro em B9.

Mais uma UEFA Champions League está chegando ao final neste sábado (26), e enquanto Real Madrid e Liverpool se preparam para entrar em campo na Ucrânia e disputar o título um estudo mostra que o interesse dos brasileiros pelo evento só vem crescendo nos últimos anos. De acordo com uma pesquisa realizada pelo IBOPE Repucom …

O post Aumenta interesse dos brasileiros pela Champions League, indica estudo apareceu primeiro em B9.