Also in this week's moves, Brides names a new sales team, Gilt's Fernando Romero moves to DailyCandy and Jonathan Lum comes to Olson from Goodby to head strategy.
Until recently, companies had only a handful of domain extensions to choose from when it came to registering a website or establishing an online presence. But that is about to change. Brian Cute of the Public Interest Registry explains how it will affect you.
A survey by Forrester shows that CMOs need to take a broader and less rigid view of the customer base and focus on measuring and reaching specific segments
by
Sherwood Hinze
From Adbusters #99: The Big Ideas of 2012
Brent Humphreys
Evliyim ve banliyöde yasiyorum.
Sokagim, 1957’den beri gördügünüz her reklamda oldugu gibi.
Buraya ilk geldigimden beri baska bir yerde yasamayi aklimdan bile geçirmedim.
Iki çocugum var- ikisi de zeki- bir kiz ve bir erkek. Büyüdüklerini görmek için sabirsizlaniyorum.
Arabami seviyorum. Kusursuz evimi. Fit olmayi ve iyi bir is gününü severim.
Heteroseksüelligi severim ve hiçbir zaman cinsel kimligimden sasmadim. Karimi seviyorum. Tekesliligi seviyorum.
Komsularimi severim, cumartesi sabahlari evlerinden çikarlar ve çimlerini keserler. Arabalarimizi ve garaj yolumuzu yikarken birlikte çene çalariz.
Her ikinci cumartesi, çocuklar sag salim yattiktan sonra bir Viagra alirim. Sonra karim ve ben geceyi polisiye izleyerek sonlandiririz. Asagi yukari 20 dakika boyunca karimin aslinda neden ilk is olarak benimle evlendigini ona hatirlatirim ve ardindan o genelde uyku hapi alir çünkü deliksiz bir cumartesi gecesi uykusunu sever.
Pazar sabahlari çocuklar hep erken kalkarlar. Anneleri onlara kurabiye pisirir ve yeni makinesiyle ekmek yaparken çocuklar mutfak masasinda özenle ev ödevlerini yaparlar. Iste o zaman mutfak gerçekten parildar. Önemli dini bayramlar haricinde kiliseye gitmeyiz fakat yine de kutsanmis oldugumuzu biliyoruz.
Karim Karayipler’de bizim için bir gezi ayarladi. Söyledigine göre bütün seyahati VISA kartimizla yaparsak iki kat bonus kazanacagiz. Komsularim gezinin nasil geçtigini sordugunda harika oldugunu söyleyecegim, ayni onlarin seyahati gibi. Yalan degil.
Elbette, saçlarimizi ayni sekilde tarariz ve karahindibalar ile dis arasi temizligi konusunda biraz takintiliyiz. Ayrica ne olmus yani hepimiz ayni filmlerden hoslaniyor, ayni televizyon programlarini izliyor, ayni popcorndan yiyorsak. Burada güzel bir hayat var.
Komplike degil.
Ben anlasilmasi zor bir insan degilim.
Sapkin arzularim yok.
There are cute kids and celebs (sadly, there were no mature men in speedo this year) but because i’m drawn to documentary photos, that’s what my quick selection will be about continue
Advertising Agency: Contract Advertising, Bangalore, India
Creative Director: Raj Nair
Art Directors: Tejali Shete, Pravin Sutar
Copywriter: Raj Nair
Director: Atul Manjrekar
Producer: Tushar Raut
Music Director: Ashu Pathak
Production House: Coconut Films
Metallica may have cancelled the concert, but these Metallica fans didn’t cancel their flashmob in an Indian cinema.
After the announcement that the concert had been cancelled, angry fans were seen trying to damage equipment near the stage; some tried to set fire to banners near the stage
However, before Metallica cancelled the concert in India, Vladivar produced a great viral to promote the gig!
Metallica & Vladivar and a theatre full of strangers, what could go wrong? A Vladi Rockin Surprise, that’s what! Metallica and Vladivar have teamed up to create a very special promo for the Metallica Rock N India Concert. *SCREAM* to get there! Follow us on www.facebook.com/Befreshed
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Greg Hahn
Senior Creative Director: Arturo Aranda
Associate Creative Directors / Art Directors: Marcel Yunes, Danny Adrain
Associate Creative Directors / Copywriters: Rick Williams, Mark Anderson
Creative Director: George Ernst
Design Director: Brad Cohen
Executive Producer of Content & Development: Julian Katz
Interactive Executive Producer: Clemens Brandt
Director / User Experience Design: Jeff Puskar
Interactive Company: The Famous Group
Head Of Interactive: Michael Marina
Senior Producer: Robert Elias
Senior Web Developers: Adam Siegel, Brandon Fisch, Ogom Okafor
Production: Caviar
Director: Jonathan Krisel
Executive Producer: Michael Sagol, Jasper Thomlinson
Head of Production: Eri Noguchi
Producer: BP Cooper
Director of Photography: Damian Acevedo
Editing: Arcade Edit (Los Angeles)
Editors: Greg Scruton, Nick Ronbeau
Assistant Editors: Nick Rondeau, Dean Miyahira
Managing Partner: Damian Stevens
Executive Producer: Deanne Mehling
Producer: Cristina Matracia
Finishing: Airship Post
Colorist: Shane Reed
Lead Smoke Artist: Chris Homel
Producers: Lisa English, Marguerite Olivelle
Music: Beacon Street Studios
Recording Studio: POP Sound
Mixing Engineer: Stephen Dickson
According to CBS's Norah O'Donnell, these are the first official TV ads from the Obama for America campaign.
The International Advertising Association has named Deborah Malone as the new president and executive director for the industry association. She succeeds Michael Lee, who stepped down earlier this year.
The Experiment is a new HTML5 game that pushes the boundaries of browser based gaming. Using physics principles and played The Experiment challenges players to create a chain reaction by placing a set of pop-up windows in sequence. Each video window contains an object that interacts with those around it to create hundreds of possibilities and combinations. At the end of six levels users get the opportunity to create their own chains then challenge their friends.
Credits:
Agency- Wieden + Kennedy, London (www.wklondon.com)
Creatives: Lisa Jelliffe, Kirsten Rutherford
Producer: Dominic Tunon
Creative Directors: Chris Groom, Sam Heath
Interactive Creative Directors: Gavin Gordon-Rogers, Andy Cameron
Designer: Chris Welsby
Creative Technologist: Mike Tucker
Executive Creative Directors: Tony Davidson, Kim Papworth
Production: B-Reel
W+K collaborated with B-Reel on the project, the production company behind the ground-breaking Wilderness Downtown launch for Arcade Fire.
Agency: Huddle Message Development
Creative directors: Sujit Soman & Vinod P.
Copywriter: Sujit Soman
Art director: Vinod P.
(TrendHunter.com) If you’re still waiting to have that special someone slip that iconic ring on your finger, take heart, because here are some truly rad rings you can slip on and off yourself. Keep your ring finger warm…
Advertisers, ignoring "the reality of this country," hoped at one time that the Hispanic market would disappear.
Is there a formula to making a product conversation-worthy? And more importantly, is there a way to keep that conversation going over time?
While talking with the lead team of a large newspaper publisher, I asked why they didn't use ad exchanges. They responded vehemently; something about a cesspool.
Client – FRANKE FABER INDIA LTD.
Creative Agency – Pratisaad Communications Pvt. Ltd.
Creative Director – Abhijit Joag, Leena Joshi
Art Director – Girish S. Rapatwar
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
