People on the Move: Univision Promotes Luis Patino to Senior VP


Also in this week's moves, Brides names a new sales team, Gilt's Fernando Romero moves to DailyCandy and Jonathan Lum comes to Olson from Goodby to head strategy.

Coming in January: .NGO, .ECO, .EARTH


Until recently, companies had only a handful of domain extensions to choose from when it came to registering a website or establishing an online presence. But that is about to change. Brian Cute of the Public Interest Registry explains how it will affect you.

Conducting the Marketing Machine Like a Finely Tuned Orchestra


A survey by Forrester shows that CMOs need to take a broader and less rigid view of the customer base and focus on measuring and reaching specific segments

Hot or Cold … but still the same idea / Idée recuite?

broccoli2007JWTmalaysia broccoli2010saatchiPuerto
THE ORIGINAL?
LG Microwave Oven 2007
Source : Cannes Archive Online
Agency : JWT Kuala Lumpur (Malaysia)
LESS ORIGINAL
Whirlpool Eco-Fridge G17 – 2010
Source : Coloribus
Agency : Saatchi & Saatchi (Puerto Rico)

Amerikan Rüyas?

Sapk?n arzular?m yoktur.

by
Sherwood Hinze

From Adbusters #99: The Big Ideas of 2012


Brent Humphreys

Evliyim ve banliyöde yasiyorum.

Sokagim, 1957’den beri gördügünüz her reklamda oldugu gibi.

Buraya ilk geldigimden beri baska bir yerde yasamayi aklimdan bile geçirmedim.

Iki çocugum var- ikisi de zeki- bir kiz ve bir erkek. Büyüdüklerini görmek için sabirsizlaniyorum.

Arabami seviyorum. Kusursuz evimi. Fit olmayi ve iyi bir is gününü severim.

Heteroseksüelligi severim ve hiçbir zaman cinsel kimligimden sasmadim. Karimi seviyorum. Tekesliligi seviyorum.

Komsularimi severim, cumartesi sabahlari evlerinden çikarlar ve çimlerini keserler. Arabalarimizi ve garaj yolumuzu yikarken birlikte çene çalariz.

Her ikinci cumartesi, çocuklar sag salim yattiktan sonra bir Viagra alirim. Sonra karim ve ben geceyi polisiye izleyerek sonlandiririz. Asagi yukari 20 dakika boyunca karimin aslinda neden ilk is olarak benimle evlendigini ona hatirlatirim ve ardindan o genelde uyku hapi alir çünkü deliksiz bir cumartesi gecesi uykusunu sever.

Pazar sabahlari çocuklar hep erken kalkarlar. Anneleri onlara kurabiye pisirir ve yeni makinesiyle ekmek yaparken çocuklar mutfak masasinda özenle ev ödevlerini yaparlar. Iste o zaman mutfak gerçekten parildar. Önemli dini bayramlar haricinde kiliseye gitmeyiz fakat yine de kutsanmis oldugumuzu biliyoruz.

Karim Karayipler’de bizim için bir gezi ayarladi. Söyledigine göre bütün seyahati VISA kartimizla yaparsak iki kat bonus kazanacagiz. Komsularim gezinin nasil geçtigini sordugunda harika oldugunu söyleyecegim, ayni onlarin seyahati gibi. Yalan degil.

Elbette, saçlarimizi ayni sekilde tarariz ve karahindibalar ile dis arasi temizligi konusunda biraz takintiliyiz. Ayrica ne olmus yani hepimiz ayni filmlerden hoslaniyor, ayni televizyon programlarini izliyor, ayni popcorndan yiyorsak. Burada güzel bir hayat var.

Komplike degil.

Ben anlasilmasi zor bir insan degilim.

Sapkin arzularim yok.

—Sherwood Hinze


This article is available in:

Translated by the Translator Brigadestranslatorbrigades@gmail.com

The Taylor Wessing Photographic Portrait Prize 2011

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The title says it all: a law firm is sponsoring a competition of contemporary portrait photography and 60 of the best entries are exhibited in London.

There are cute kids and celebs (sadly, there were no mature men in speedo this year) but because i’m drawn to documentary photos, that’s what my quick selection will be about continue

Vladivar Befreshed!

Advertising Agency: Contract Advertising, Bangalore, India
Creative Director: Raj Nair
Art Directors: Tejali Shete, Pravin Sutar
Copywriter: Raj Nair
Director: Atul Manjrekar
Producer: Tushar Raut
Music Director: Ashu Pathak
Production House: Coconut Films

Metallica may have cancelled the concert, but these Metallica fans didn’t cancel their flashmob in an Indian cinema.
After the announcement that the concert had been cancelled, angry fans were seen trying to damage equipment near the stage; some tried to set fire to banners near the stage
However, before Metallica cancelled the concert in India, Vladivar produced a great viral to promote the gig!
Metallica & Vladivar and a theatre full of strangers, what could go wrong? A Vladi Rockin Surprise, that’s what! Metallica and Vladivar have teamed up to create a very special promo for the Metallica Rock N India Concert. *SCREAM* to get there! Follow us on www.facebook.com/Befreshed

AT&T: Pants, Two Cameras


Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Greg Hahn
Senior Creative Director: Arturo Aranda
Associate Creative Directors / Art Directors: Marcel Yunes, Danny Adrain
Associate Creative Directors / Copywriters: Rick Williams, Mark Anderson
Creative Director: George Ernst
Design Director: Brad Cohen
Executive Producer of Content & Development: Julian Katz
Interactive Executive Producer: Clemens Brandt
Director / User Experience Design: Jeff Puskar
Interactive Company: The Famous Group
Head Of Interactive: Michael Marina
Senior Producer: Robert Elias
Senior Web Developers: Adam Siegel, Brandon Fisch, Ogom Okafor
Production: Caviar
Director: Jonathan Krisel
Executive Producer: Michael Sagol, Jasper Thomlinson
Head of Production: Eri Noguchi
Producer: BP Cooper
Director of Photography: Damian Acevedo
Editing: Arcade Edit (Los Angeles)
Editors: Greg Scruton, Nick Ronbeau
Assistant Editors: Nick Rondeau, Dean Miyahira
Managing Partner: Damian Stevens
Executive Producer: Deanne Mehling
Producer: Cristina Matracia
Finishing: Airship Post
Colorist: Shane Reed
Lead Smoke Artist: Chris Homel
Producers: Lisa English, Marguerite Olivelle
Music: Beacon Street Studios
Recording Studio: POP Sound
Mixing Engineer: Stephen Dickson

See the First Barack Obama TV Ads of This Election


According to CBS's Norah O'Donnell, these are the first official TV ads from the Obama for America campaign.

Container, reconstruction of the crime

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Milica Tomic decided to produce the non-existing war image. The images would not only be fake, they would also be made in other locations and contexts. And with every reconstruction, Tomi? came across new information linking host countries to various war zones or episodes of local violence continue

IAA Names Deborah Malone President and Executive Director


The International Advertising Association has named Deborah Malone as the new president and executive director for the industry association. She succeeds Michael Lee, who stepped down earlier this year.

Honda – The Experiment

The Experiment is a new HTML5 game that pushes the boundaries of browser based gaming. Using physics principles and played The Experiment challenges players to create a chain reaction by placing a set of pop-up windows in sequence. Each video window contains an object that interacts with those around it to create hundreds of possibilities and combinations. At the end of six levels users get the opportunity to create their own chains then challenge their friends.

Credits:
Agency- Wieden + Kennedy, London (www.wklondon.com)
Creatives: Lisa Jelliffe, Kirsten Rutherford
Producer: Dominic Tunon
Creative Directors: Chris Groom, Sam Heath
Interactive Creative Directors: Gavin Gordon-Rogers, Andy Cameron
Designer: Chris Welsby
Creative Technologist: Mike Tucker
Executive Creative Directors: Tony Davidson, Kim Papworth
Production: B-Reel

http://experimentgame.com

W+K collaborated with B-Reel on the project, the production company behind the ground-breaking Wilderness Downtown launch for Arcade Fire.


Ramen Music Has It All: Except a Huge Subscriber Base

This is about a startup brand that has it all: Good content. Value added. Simple technology. A big social component. Low price. Essentially no apples-to-apples competition. Virtually zero overhead. So what's the problem?

Fillz. Where foodies are born.

Agency: Huddle Message Development
Creative directors: Sujit Soman  &  Vinod P.
Copywriter: Sujit Soman
Art director: Vinod P.

Krzysztof Wodiczko: The Abolition of War

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War veterans are homeless people too. They might go back to a house after the war, they might have a roof over their head but it doesn’t feel like home anymore. They are traumatized to various degrees and feel like they’ve become strangers to the place where they used to live. They don’t function like they used to. They have been conditioned to be constantly on alert, to react on the spot to any unexpected light, move, noise, etc. They can’t turn off that aggressive instinct when they go back to civilian life continue

100 Rad Rings – From Unique Zodiac Jewelry to Miniature Finger Landscapes (CLUSTER)

(TrendHunter.com) If you’re still waiting to have that special someone slip that iconic ring on your finger, take heart, because here are some truly rad rings you can slip on and off yourself. Keep your ring finger warm…

Ad Pioneer Eduardo Caballero on the Intricacies and Potential of the Hispanic Market


Advertisers, ignoring "the reality of this country," hoped at one time that the Hispanic market would disappear.

Helping the Invisible Hand: Simple Measures to Make Online Ad Exchanges Work


While talking with the lead team of a large newspaper publisher, I asked why they didn't use ad exchanges. They responded vehemently; something about a cesspool.

Five Tips for Driving Word-of-Mouth — No Matter What Your Product Is


Is there a formula to making a product conversation-worthy? And more importantly, is there a way to keep that conversation going over time?

100 Years of Franke Faber by Pratisaad Pune

Client – FRANKE FABER INDIA LTD.
Creative Agency – Pratisaad Communications Pvt. Ltd.
Creative Director – Abhijit Joag, Leena Joshi
Art Director – Girish S. Rapatwar