Hasta La Creative!

Archeology of the Future It is an electronic music album in 4 cuts / segments that narrates in a musical way an approach to what the artist ( B-LIV ) calls, “the future past” or “obsolete future”, as a paradox to technological music that tries to sonically emulate the Futuristic environment that since the 70’s and until today in the world is made with machines that do not belong to any future, but even, made with machines from the past.
Taking this concept as a central idea, the agency decides to give literal life to this “Archeology of the Future”, with manipulated images of archaeological finds that have to do with Technology discovered in epic places such as the Nazca lines, the wheat fields in California or the cuneiform engravings in Iran, all of them referring to technology used to make electronic music today: a controller chip, the motherboard of a iconic Piano Keyboard Roland 808, or the blueprint Midi pad of a Chaos Korg , just to name a few.

The moves that gamers use to save many lives in video games can now help them take care of the most important one.

On the gamer’s day, the Colombian League Against Cancer launched its new campaign, Joystick Test. An initiative for the new generations to acquire the habit of self-examination every month because they are also vulnerable to testicular cancer and breast cancer.

It was an idea to unite different gamers in the country to teach their followers the necessary moves to take care of their lives.

Together with all these gamers, more than 500 plays of the most famous video games such as FIFA 21, Call Of Duty, Fortnite, Mortal Kombat, among others, were analyzed the moves that match precisely with the step-by-step of breast cancer and testicular cancer self-examination were chosen.

With their help, video tutorials were built so that all their followers could learn the tricks they usually look for on the internet and learn the moves that can save their own lives.

According to Globocan, in 2020, there were 15,509 new cases of breast cancer and 1,369 new cases of testicular cancer in Colombia.
Gamers such as El Muñe, TomyCatt, Pau Dazzle, Camiona, and Fernando Delgado (Xm00ds), live-streamed tutorials from the Twitch platform where they taught their followers the tricks of video games and at the same time talked to them about the importance of self-examination every month.

The initiative has gained so much momentum that more and more followers, influencers, and gamers are posting the tricks and steps needed to save lives on their social media platforms.

‘Films of the end of the world’, takes advantage of the celebration of Halloween party to turn the script and draw attention to the terrifying effects that human action can have on our environment. In this way, he reinterprets different iconic films to show, through the eyes of a child, that the true terror does not come from halloween or horror films, but that the only real threat to the end of the world is ourselves. Because we need a world where children are only scared on Halloween.

Eating is more than nutrition and culinary enjoyment. Eating together integrates us into a community. Unfortunately, this is lost on those affected by cancer. Two out of three cancer patients suffer from changes in taste due to cancer or therapy. Therefore, eating is difficult for them, and they lose essential social support. Since the topic is little known and is also only treated in a medical-technical way, the Swiss Cancer League wants to make this topic emotionally accessible.

In the culinary experiment “RECIPES rewritten”, three internationally renowned top chefs prepare their best-known signature dishes to fit the taste changes of people affected by cancer. In a tasting with people affected by cancer, the chefs adapted their recipes to reflect the changes in taste. The rewritten recipes were then made available online for downloading, along with tips on nutrition and cooking to be recooked by cancer patients and their loved ones. The emotional short film documented this culinary experiment and is the core of the execution.