Bacardi: Bacardi University

Summer is here, and Bacardi wants to celebrate people being confidently free. Unfortunately, many people are not confidently free. They have no idea how to dance, party or be relaxed and even more of them don’t know how to learn it. That means, luckily for us, that Bacardi has the honor of teaching them. We created Bacardi University, an annual, rum-soaked, iconic summer event & a cool place for people to discover how the rhythm of the Caribbean moves them. Our University will express Bacardi’s modern values of liberation, confidence and connection with each other and with ourselves while remembering Bacardi’s heritage and bringing the sound of rum to the heart of Europe. We will show Millennials that we care about them being free without feeling judged and at the same time create THE summer experience everyone wants to be a part of.

Tiff's Treats: ReTreat Posters

Tiff's Treats Print Ad - ReTreat Posters
Tiff's Treats Print Ad - ReTreat Posters
Tiff's Treats Print Ad - ReTreat Posters

A set of posters featured at the company retreat of Tiff’s Treats, a rapidly-expanding cookie delivery service from Austin, Texas.

Media Buyers Don’t Really Care That Bustle Digital Group Isn’t Relaunching Gawker Right Now

Gawker.com has a certain je ne sais quoi that makes it unappealing for media buyers. After reports this week about how the Bustle Digital Group-owned site has lost its steam in what was supposed to be its rise-of-the-phoenix moment, media buyers tell Adweek that while they were personally interested in seeing what a revitalized, albeit…

Disney TV Will Oversee Hulu’s Scripted Originals Content Team in Restructure

Two-and-a-half months after Disney assumed full operational control over Hulu, the first organizational change is about to hit the streaming service. Disney announced today it is integrating development of Hulu’s original scripted drama and comedy programming into its own TV team. As part of that restructuring, Craig Erwich, Hulu’s svp of scripted originals, will report…

Twitter espalha memes de usuários em metrôs de Nova York e São Francisco

Depois de lançar a segunda fase da campanha no último Cannes Lions com um outdoor que realizava sonhos, o “#StartWithThem” do Twitter continua sua trajetória esta semana nas cidades de São Francisco e Nova York, metrópoles dos Estados Unidos que do dia para a noite ganharam anúncios físicos dominados por… memes. Pois é, a nova …

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Pampers: Your Baby’s Dream Never Stops With Pampers

Video of Online spot | Pampers | “Your Baby’s Dream Never Stops With Pampers”

Dr. Rafael Anlicoara: Uncut

Dr. Rafael Anlicoara Print Ad - Uncut
Dr. Rafael Anlicoara Print Ad - Uncut
Dr. Rafael Anlicoara Print Ad - Uncut

This campaign aims to publicize the work of Plastic Surgeon Dr. Rafael Anlicoara. It seeks to show that plastic surgery has the power to modify one’s perception of one’s body to give a sense of perfection, satisfaction and fullness.

CBS, NBC, ABC and Fox Sue to Stop Locast, a Free Streaming Service

The networks argue that the app, which streams broadcast television signals, should be shut down for copyright violations and for failing to compensate them.

L’Oréal Is Bringing Beauty Online With the Help of Augmented Reality and AI

Testing products is a quintessential element of the beauty buying experience. There’s a reason the shelves at Sephora are lined with tester tubes, after all. But up until recently, the bulk of that trying-out experience has occurred in person, in brick and mortar retail locations. L’Or?al wants to change that. The beauty giant, which owns…

How Dungeons & Dragons Is Finding New Life on Twitch

What started out as a niche storytelling adventure in 1974 has now been experienced by more than 40 million people worldwide. The fantasy role-playing game Dungeons & Dragons has leapt from tabletop boards to video games, livestreaming and now a convention of devotees. Adweek got to experience the D&D phenomenon first hand earlier this summer…

Shipping Container Micro Homes – Fraser Brown MacKenna Architects Has Permission to Build in the UK

(TrendHunter.com) Shipping container micro homes are a way for architects to ensure that housing is affordable and fits the requirements of the utltra-fast-paced urban environment. Recently, Fraser Brown MacKenna…

Discovery's Shark Week / Crest: A Shark Week-Crest Brand Integration You Can Sink Your Teeth Into

Discovery's Shark Week Integrated Ad - A Shark Week-Crest Brand Integration You Can Sink Your Teeth Into
Discovery's Shark Week Integrated Ad - A Shark Week-Crest Brand Integration You Can Sink Your Teeth Into
Discovery's Shark Week Integrated Ad - A Shark Week-Crest Brand Integration You Can Sink Your Teeth Into
Discovery's Shark Week Integrated Ad - A Shark Week-Crest Brand Integration You Can Sink Your Teeth Into

Overzealous tour guide with a winning smile or bull shark with killer teeth… whose grill are they really checking out? This concept is explored in the newest co-branded integration marrying Shark Week with Crest. Developed and written by Discovery writer/producer Daniel Tripod and executed by 2C Creative (“2C”), the spot is equal parts live action and CG, with a clever, humorous approach that has become synonymous with such collaborations. Known for its award-winning integrations, 2C has been a long-time partner of Discovery, with last year’s Shark Week-Crest campaign earning 6 Promax Awards and a Golden Trailer Award.

Video of 04_Discovery Shark Week Crest Vignette 2019

Rebra&Kotlety: Local Bar Against National Shame

When Champions League Final came to Kyiv, we’ve lost our best feature – hospitality. There were only money and profit in minds. Owners of the apartments canceled reservations to resell it more expensive later. B&B prices increased in 50-60 times. The biggest European media wrote about Ukrainian’s greediness. The Liverpool FC officials appealed to UEFA to ask help in dealing with crazy prices for housing in Kyiv. It was a national shame! To earn back our reputation of hospitable nation, gastro-bar “Rebra & Kotlety” decided to lose money. We transformed gastro-bar into a free hostel for European fans and listed it on Airbnb. Day later fans have booked all beds in our Hostel-Bar. On May 26, they arrived in Kyiv. “Rebra & Kotlety” became the headliner of national TV and online media. We received over 100 million impressions. Local bar became the pride of the whole country. Hospitality pushed the greediness away from media titles. Sometimes you should lose in some money to get more valuable thing. “Rebra & Kotlety” became the headliner of national TV and online media. We received over 100 million impressions. Local bar became the pride of the whole country. Hospitality pushed greediness away from media titles. Sometimes you should lose in some money to get more valuable thing.

Video of Local bar against national shame

Google: Make the Most of Summer

Google Outdoor Ad - Make the Most of Summer
Google Outdoor Ad - Make the Most of Summer
Google Outdoor Ad - Make the Most of Summer
Google Outdoor Ad - Make the Most of Summer
Google Outdoor Ad - Make the Most of Summer
Google Outdoor Ad - Make the Most of Summer

Society’s Collective Obsession With Pets Is Parodied in This Cute Video Series

If you have a pet, you get it. And if you don’t, well, there’s still a good chance you follow some Instafamous dogs (or cats, no judgment) on Instagram. It’s just the world we live in. Millennials have long been mocked for their obsession with “fur babies,” and a new campaign for VCA Animal Hospitals,…

Snapchat Just Added a Self-Service Video Ad Creation Tool

Snapchat added to its arsenal of self-service advertiser tools with Wednesday’s rollout of Instant Create, giving brands a quick way to create vertical video ads for its platform. Brands can go to Snapchat Ads Manager and select their objective, choosing between web visits, application installs and app visits. After designing their creative and importing and/or…

Rockets of Awesome Created a ‘Shared Shopping Experience’ for Parents and Kids With First Pop-Up Shop

As other kid clothing retailers tumble and close up shop, Rockets of Awesome is opening its first pop-up in New York just in time for back-to-school season. The store, at 133 Fifth Ave. in Manhattan’s Flatiron District, will run from Aug. 8 until sometime in September or October 2019. In addition to selling the direct-to-consumer…

An Esports Team Created a Fashion Line for Gamers to Feel More Like Traditional Sports Fans

As esports continues to grow from a subculture to the mainstream, one New York City franchise is combining gamer branding with streetwear. AndBox–a new esports organization that hosts the city’s esports teams, watch parties and competitions for the popular games Overwatch and Call of Duty–has collaborated with the agency Mother Design and the fashion brand…

One Snapchatter’s Virtual Jack in the Box Burger May Become an Actual Burger

Fast-food chain Jack in the Box is serving up augmented reality burgers through Aug. 18 thanks to its partnership with Snapchat. Snapchat users can unlock a special Jack in the Box lens that enables them to customize their virtual burgers with a variety of options, such as toppings including tacos, curly fries and onion rings….

ALTBalaji: Breast Buffer

Women in India spend twice as many hours as men, watching content online. But given the data speeds on mobile devices in India, there is evidently some downtime while watching video content. In fact, ALTBalaji’s subscribers stare at the buffering symbol for an average of 18 seconds per episode. Which means, their entire women subscriber base of 1.2 million stares at the buffering symbol for approximately 360,000 minutes a day. So, could we turn this downtime into a useful reminder for breast self-examination?

ALTBalaji replaced its regular buffering symbol with the simple, yet unique ‘Breast Buffer’ symbol. So, every time the content buffered, our new ‘Breast Buffer’ symbol popped up as a personal and discreet reminder. The message next to the symbol, encouraged women to check themselves for breast cancer. The symbol was surprising, unmissable and informative. Something our viewers noticed and engaged with in huge numbers.

Video of Breast Buffer | Impact | Breast Cancer Awareness | ALTBalaji Initiative