This Couture Dress for the VMAs Was Actually an Ad for Instacart

Any event can be instantly improved with a good snack. But what’s one to do when snacks are not allowed? Instacart has a potential solution: turn your event wear into a secret carrier and just sneak the tasty treats in. In an effort to break some rules and inspire snacking wherever you are, Instacart took…

Red Wing Shoe Company Is Celebrating Workers This Labor Day by Not Discounting Its Stock

Leading safety footwear and apparel brand Red Wing Shoe Company has a history of supporting workers that stems back to 1905. For Labor Day, the brand believes the work done by trade workers in America should be celebrated especially on Labor Day. To emphasize this, Red Wing will not offer its products on sale for…

‘Publishing Error’ Delays Dinesh D’Souza’s Book ’2000 Mules’

The publication date was postponed by almost two months, until Oct. 25.

Hardee’s Debuts Strawberry Biscuit Ale as an Homage to Its Hot-Selling Breakfast Carb

It was a risk, more than 40 years ago, for a burger purveyor like Hardee’s to add made-from-scratch biscuits to its menu. But it paid off when the freshly-baked breakfast staple began selling like, well, hotcakes. As an homage to the Southern favorite, Hardee’s is launching the famous carb’s first boozy brand extension. Tapping into…

10 Small Businesses to Launch in 2022


More and more people are choosing to work for themselves, and it’s easy to see why. Self-employed entrepreneurs don’t have to answer to anyone and get to set their own hours. Talk about a dream situation.

If you’re ready to take the jump into self-employment, the first step is selecting what you’re going to do. This article should help with that. So keep reading to find ten small business ideas you can use in 2022 and beyond.


You’ll likely be able to do consulting no matter what your professional background is, as long as you have enough experience and a proven track record of success. This involves leveraging your expertise to help other businesses succeed.

Remember that your business insurance needs may vary based on the type of consulting you’re going to do. And you definitely want to have some type of insurance in place if you’re going to be advising other companies on what they should be doing.

Business insurance covers the costs of pretty much everything that could go wrong while you consult other clients. It can help with business errors, lost wages, property damage, and legal costs, among other things.

With the right insurance plan, it becomes much easier to let yourself grow a consulting business exactly how you want to. You won’t have to waste as much time or energy worrying about what would happen if something went wrong.

Tutoring or Teaching

It’s never been easier to teach something to other people online. So that makes this another great business idea to consider – especially if you’re experienced in something that many people would like to learn about.

Copywriting or Blog Writing

You could also become a freelance writer. Lots of companies need copywriting and blog writing for their websites. You can connect with them on freelance job boards like Upwork and Fiverr. Just make sure that you have some good writing samples to show potential clients.


Many businesses wish to have written versions of important conversations, meetings, and interviews. Transcriptionists make this possible. They listen to audio files and type out what they hear. This could be a good business for you if you’re a fast typer.

Home Care Services

The number of Americans aged 65 and over is expected to rise to just under 100 million by 2060. That’s more than double the number of seniors there were in 2018. At the same time, many older adults choose to stay in their homes rather than move into retirement centers. This presents a business opportunity.

Home care services go into seniors’ homes and help them with basic nursing support, household chores, and personal tasks like bathing and going to the bathroom.

This business would allow you to form meaningful relationships with older adults, and you wouldn’t have to spend all of your time in an office.

Pet Sitting

Pet sitting can be a surprisingly lucrative business. It could be the right one for you if you’re passionate about animals.

The job is to essentially go and stay in someone’s home to be with their pet while they’re away. You may take the animal on a walk, play with it in the background, and make sure that it’s fed and receives lots of attention.

As you can imagine, this gives you a lot of time to focus on other responsibilities, such as another side hustle or a part-time job you can do from home. So if you’re looking for a supplementary small business idea rather than a full-time commitment, this one could be for you.

Cleaning Service

Everyone prefers a clean house over a dirty one. But many people are too busy to keep their houses clean consistently. You might be able to solve that problem by launching a cleaning service in your area. It could be a good option if you’re someone who doesn’t mean picking up around the house.


Dropshipping is a business that’s all about marketing. If you’re unfamiliar, the concept involves selling things on a website that another company creates and ships to your customers.

For example, you might sell t-shirts that another business prints and ships for you. That way, you don’t have to deal with any inventory or logistics on your end. It’s all about selling as many products as possible, and that’s it.

This can be a good project for a marketing expert. If you create some great products, you could also make quite a bit doing this.


Are you passionate about photography? If so, you could also turn that into a small business this year. There are several different ways to do that.

For example, you could start taking pictures of families and couples for special occasions. Or you could become a wedding photographer. You may even be able to get paid as a wildlife or nature photographer if you’re willing to go on some adventures.

Video Editing

Online videos have never been more popular. And every video on Youtube, Facebook, and every other site needs to be edited to stand out.

If you’re experienced in this area, then you may be able to start a video editing business. You can make a good income by creating videos with great viewership.

Watch the newest commercials from Airbnb, KFC, Honda and more

Airbnb shows off a potato-shaped example of the kind of offbeat properties you can find in its “OMG!” category.


Madewell Turns to TikTok and Gen Z Creators to Power New Denim Campaign

Fashion brand Madewell might be best known for denim, but it also wants to be the go-to brand for those who value self-expression and create content around it. More specifically, the social platform is courting young consumers who use TikTok and Instagram to do so. For its newly launched campaign, “When the Fit Hits,” the…

How Snap's layoffs impact its ad business

Snap outlines its ad plans after executives leave for Netflix. 

Resiliency Is the Best Currency for Agencies During a Recession

Economists are divided over whether the dreaded “R” word, a recession, is imminent–but what is clear is that times of economic uncertainty are ahead. There are some factors that are out of our control, and without a proper strategy, these uncontrollable elements can cripple even the most successful agencies. The key is to start preparing…

Why Truly is using fruit flies to market its hard seltzer

The Boston Beer Company-owned brand aims to reach younger drinkers as hard seltzer sales drop.

Coca-Cola Rolls Out First Spot for 2022 FIFA World Cup

As people around the globe prepare for the 2022 FIFA World Cup, scheduled to begin on Nov. 20 in Qatar, Coca-Cola has kicked off its marketing campaign focused on the sporting event. Building on its “Real Magic” global platform, which debuted last year, a new 60-second spot points to what’s possible as a crowd of…

How David's Bridal is shifting from Meta to TikTok in its social strategy

The brand recently tested TikTok’s live shopping feature.

Podcast Network Lemonada and Penguin Random House Team up for a Book Club

Women-operated and founded podcast network Lemonada Media is launching a book club in partnership with publishing company Penguin Random House. Starting September, the Lemonada Book Club will select recent or upcoming fiction and nonfiction book releases under PRH–aligned with topics related to its podcasts, like romance, wellness, resiliency and personal growth–and discuss them via the…

Zach Sang, the Ryan Seacrest of the Youth, Wants to Save Radio

The former syndication star and top-flight interviewer is rebuilding his daily show on Amazon’s new app, Amp.

Why Airbnb is putting boomers in ads—and staying out of the metaverse

Nancy King, Airbnb’s VP of marketing, talks about what works and doesn’t work for the travel brand amid the economic downturn and fears of a recession.

Accessory Brand Swarovski Wants to Be a Part of Consumers’ Self Improvement

Everyone has different sides to their personality to express, an insight accessories and jewelry brand Swarovski has tapped into while working alongside Sex Education actor Aim?e Lou Wood. Together, they want to help consumers recognize and express what is right for them as they aim for better. Swarovski is an 127-year-old Austrian-based business known for…

Snap Cuts 20% of Employees and Restructures

The maker of Snapchat discontinued some of its products and appointed a chief operating officer, amid financial struggles.

Ad Age Studio 30 + Viant present The New Open Web

This interactive content hub has everything you need to be up-to-date on Web 3.0 and the impact it is having on the advertising industry. 

Retail Media Is the Fast Lane for the Customer Purchase Path

We marketers have heard every single variation on the “funnel” metaphor imaginable. It’s collapsed, it’s dead, it’s come back to life as a flesh-eating zombie–and every possible scenario therein. Wherever you stand on the funnel issue, I think we can all agree it’s more slippery and has gotten faster. And arguably, retail media has the…

Mediahub digs deeper into the metaverse with new partnership

Agency’s deal with metaverse builder LandVault gives it preference over other Web3 vendors for Mediahub clients.