Headspace and Peanut Partner to Help Women Get Real About Sex

When it comes to discussing health and sexual wellness, the true experiences and needs of women still remain fairly taboo topics within media. But Headspace is hoping its next campaign will help change how women get to participate in these conversations. Aiming to empower, the mindfulness and meditation platform partnered with Peanut, an online community…

There Are Stranger Things Than David Harbour’s Running Routine

It’s OK to love running but hate the run. Brooks Running has long catered to elite marathoners and track athletes. But the brand has found its shoes and other products embraced by different classes of runners since Covid-19 arrived. According to a survey of nearly 4,000 runners conducted by RunRepeat, roughly 28.7% of runners began…

How Tombras Helped RealTruck Transition From DTC to Lifestyle Brand

The after-market auto parts business is big, especially when it comes to trucks and off-road vehicles. It’s also predominantly male. But an established dealer is helping expand the reach of truck and Jeep parts beyond just the typical gear head in his garage. Tennessee independent full-service agency Tombras won the RealTruck business in 2021 and…

A Former Fox News Insider Spills the Beans

Chris Stirewalt was part of a pivotal decision to declare Joe Biden the winner of Arizona in 2020. Now he’s speaking out about a network he says incites “black-helicopter-level paranoia and hatred.”

Marketing Morsels: Captain Crunch Commandeers a Ferry, Vita Coco Takes to the Skies and More

Welcome to Marketing Morsels, a menu of delightful (and in this case, tragic) news items from the past week. Enjoy the assortment! Morsel #1: Captain Crunch commandeers a commuter ferry Captain Crunch turned pirate and took over a New York commuter ferry in an immersive experience featuring elaborate design elements like the captain’s chair, a…

Here Are the 2022 Brand Genius Honorees

Adweek is proud to announce its 2022 class of Brand Genius honorees. For nearly three decades, the Brand Genius Award has stood as the marketing world’s highest honor for the most groundbreaking, dynamic and results-oriented brand builders. Each year, a panel of Adweek senior editors convenes to review reader and internal submissions to identify the…

Rick Astley Recreates His Iconic Music Video for AAA

Rick Astley is reprising the classic 1987 music video that has provided fodder for more than a decade’s worth of memes as part of a new campaign for insurance brand American Automobile Association (AAA). The British singer appeared in a new 35th anniversary version of the “Never Gonna Give You Up” video that features back-up…

ROOF Animates Surreal Byways for Conoco’s New “Choose Go” Campaign

Automotive

DEFINITION 6 Gains New Expertise With Addition of SVP, Group Account Director Laura Schneider

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Director Sam Ciaramitaro Revs Up ‘Corvette Academy’

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Automotive

REVERSE Director Romain Quirot Celebrates Patient Empowerment With CareCredit

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digital

McCormick Needs a Jingle, So It’s Turning to Social Media

McCormick has found its Director of Taco Relations. For its next spicy stunt, the spice maker is looking for a taco theme song. With the help of equally spicy actor, singer, television personality and host Keke Palmer, McCormick kicked off “America’s Got Tacos,” a nationwide search for a theme song for the brand’s new taco…

Watch the newest commercials from Buick, Acorns, Qatar Airways and more

Buick shows off some of the “life-enhancing innovations” it’s been working on.

 

Snapchat AR Lenses Unlock HBO’s House of the Dragon

Snapchat is bringing the fire for the premiere of House of the Dragon on HBO Sunday (Aug. 21). A new augmented reality lens to be released by HBO Max Sunday will transform Snapchatters into fire-breathing dragons in selfie mode, while leveraging sky segmentation technology in world view to unleash flying, fire-breathing dragons. HBO Max/Snap Inc….

TikTok Browser Can Track Users’ Keystrokes, According to New Research

In the web browser used within the TikTok app, supplementary code lets the company track every character typed by users. The company said the capability was for troubleshooting.

Netflix won't put ads in kids programs, new movies

Netflix has told partners it won’t run ads during original kids programs.

ThredUp and Stranger Things’ Priah Ferguson Want to Talk You Out of Buying Fast Fashion

In its quest to save Gen Z from the environmental curse of fast fashion, thredUP has enlisted help from the fictional town of Hawkins, Indiana. Priah Ferguson, one of the scene-stealing stars of Netflix’s Stranger Things, has teamed up with the online resale platform for its new back-to-school campaign aimed at staging an intervention for…

Two SAP staffers say HR mishandled their work-event rape claims

The incidents happened during work trips in 2018 and 2019.

Compadre Welcomes Patrick Jones As Executive Creative Director

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Marketing winners and losers of the week

Hershey scores with Macklemore TikTok and Reese Witherspoon’s media company is rolling—plus, why Jon Stewart has Arby’s on his mind again.