Levitating Cloud Speaker Lights – 'Making Weather' Plays Music and Creates a Natural Light Show (GALLERY)

(TrendHunter.com) The ‘Making Weather’ speaker light is the design work of Richard Clarkson and Crealey, and creates a natural piece of decor that is illusionary, inspiring and soothing.

Crafted to look…

Shepard Smith on Hurricane Matthew: 'You and Everyone You Know Are Dead. And Your Kids Die Too'

Clips of Shepard Smith talking about Hurricane Matthew are going viral for good reason: On Thursday afternoon, the Fox News anchor calmly, sternly urged Florida coastal city residents to evacuate in the most dramatic terms possible, and then kind of casually threw in a jawdropping kicker.

As he stood before a weather map showing Hurricane Matthew’s anticipated path, he said, “See this? Melbourne, Daytona Beach, all the way up to Jacksonville? This moves 20 miles to the west, and you and everyone you know are dead. All of you. Because you can’t survive it. It’s not possible. Unless you’re very, very lucky. And your kids die too.”

Earlier in the broadcast, Smith, a former Florida resident, said, “145 mile-per-hour winds lift rocks and throw them around like bullets. They turn trees into missiles. They break windows. They tear down power lines. Soon you can’t see anything. The sound is deafening and completely disorienting. I’ve lived it and it is hell. The storm surge of a monster cyclone like Matthew, if it hits just right, will wash homes away and leave anyone inside to die a violent death.”

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Snapchat Said to Be Preparing for IPO as Soon as March

Snapchat has begun preparing filings for an initial public offering and is aiming to sell shares in the first quarter of next year, according to people familiar with the matter.

The company, which recently changed its name to Snap Inc., could list as soon as March, depending on factors including equity market volatility, the health of the Chinese economy and the outcome of the U.S. presidential election, according to two people familiar with the matter. It’s looking to file the necessary documents for a listing by the end of this year, one of the people said.

The social media site known for its disappearing texts and photos could fetch a market value of at least $25 billion, The Wall Street Journal reported earlier Thursday.

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Marketer MVPs of Social Media: Starbucks Rules Facebook With Almond Milk, of All Things

Last week Starbucks generated the most engaging brand post on Facebook by celebrating the return of fall and pumpkin spice products. This week it’s almond milk in every U.S. Starbucks that gives the chain bragging rights on Facebook, where its post on the news got more engagement than any other from a marketer.

For what it’s worth, Starbucks won Instagram, too.

Check out the week’s other most-engaging brand posts on major social-media platforms, and click on the chart to see the original posts in their native social habitat.

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Samsung's Profits Continue to Grow Despite Note 7 Recall

Samsung might be grappling with the fallout from its exploding Note 7 smartphones, but as a key supplier of displays and memory chips, the South Korean company showed it can rely on other phone makers and PC manufacturers to drive sales and profit.

The recall of the defective devices has dominated headlines since it was announced last month, and Samsung has worked to contain the fallout and insulate its component businesses. That helped maintain growth as new devices from rivals stoke demand for components. While Samsung appears to be remain on a firm footing amid the crises, a new challenge emerged this week when billionaire activist Paul Elliott Singer started a campaign to get the family-controlled company to restructure.

That, in addition to Friday’s estimate-topping preliminary earnings report, fueled a rise in Samsung’s shares to a record. By midday, the stock was up 0.5 percent at 1.7 million won. Operating income rose 5.5 percent to 7.8 trillion won ($7 billion) on a preliminary basis in the three months ended September, exceeding the 7.58 trillion-won average of analysts’ estimates compiled by Bloomberg.

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The Trump Campaign's Ad Strategy Just Got Extra Confusing

The Ad Age Presidential Campaign Ad Scorecard is sponsored by The Trade Desk

Editor’s note: Here’s the 34th installment of the 2016 Presidential Campaign Ad Scorecard. The chart below represents a collaboration between the Ad Age Datacenter — specifically, Kevin Brown, Bradley Johnson and Catherine Wolf — and Kantar Media’s Campaign Media Analysis Group (CMAG), together with Ad Age Digital Content Producer Chen Wu. Some context from Simon Dumenco follows. –Ken Wheaton

Per Chris Hayes of MSNBC:

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Trump With Nukes 'Scares Me to Death,' Says Former Nuclear Missile Launch Officer in New Clinton Ad

Hillary Clinton’s campaign has begun airing an ad titled “Silo” — originally uploaded to YouTube as an “unlisted” (private) video on Oct. 1 and only made public today — that stars Bruce Blair, a former nuclear missile launch officer who worked at the Ellsworth missile site in South Dakota.

“If the president gave the order, we had to launch the missiles,” Mr. Blair says in the ad. “That would be it. I prayed that call would never come. Self-control may be all that keeps these missiles from firing.”

Cue clips of Donald Trump saying “I would bomb the [bleep] out of ’em,” “I wanna be unpredictable” and “I love war,” followed by Mr. Blair’s concluding comment: “The thought of Donald Trump with nuclear weapons scares me to death. It should scare everyone.”

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Netflix CEO Says Chance of Entering China Market 'Doesn't Look Good'

Netflix’s likelihood of entering the Chinese market, one of the few countries where it doesn’t offer streaming video service, “doesn’t look good,” Chief Executive Officer Reed Hastings said.

“We’re focused on the rest of the world,” Mr. Hastings said Friday at the New Yorker TechFest in New York. “Disney, who is very good in China, had their movie service shut down. Apple, who is very good in China, had their movie service closed down. It doesn’t look good.”

Netflix shares had plunged as much as 4.8% in early trading following Mr. Hastings’s comments, though they recovered and opened little changed in New York. Through Thursday, they had slid 8.1% this year on concern that Mr. Hastings would have trouble replicating his U.S. success throughout the world. China, with its large population and expanding consumer class, has represented a tantalizing opportunity, but the government’s tight control over media and internet services has blocked Mr. Hastings’ path so far.

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FCC Privacy Plan Could Hamper Verizon's Data Integration With AOL and Yahoo

Privacy rules proposed by the Federal Communications Commission could prevent Verizon from fully exploiting the data assets it obtained by acquiring AOL in May 2015, and more recently, Yahoo in July.

If implemented, the rules would require internet service providers including Verizon to get “opt-in” consent from consumers before using and sharing data that the agency deems to be sensitive, including geographic location, web browsing history and app use. The FCC is set to vote on the privacy rules at the end of the month.

The thing is, Verizon was interested in acquiring AOL and Yahoo, two of the web’s oldest portals, partly for the ad tech capabilities that they offer. Verizon aims to use their ad tech as conduits for turning the data it already generates to enable phone calls, deliver text messages and connect customers to the web into information that can be employed for ad targeting, campaign measurement and other purposes in AOL and Yahoo’s ad platforms.

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Buyers Take a Wait-and-See Approach to NFL Ratings Slide

With the first quarter of the 2016 NFL regular season on the books, media executives and Monday morning quarterbacks of all stripes are engaged in a whodunnit of sorts, as the enigma that is the league’s shrinking TV ratings has become something of a locked-room murder mystery. There are plenty of clues to sift through, and any number of conclusions to be arrived at, but while football fans and data sleuths alike puzzle over the evidence, the well-heeled gent with the knife in his back is bleeding out all over the area rug.

Actually, he’ll be fine. It’s probably just a flesh wound — although you wouldn’t know it from all the teeth-gnashing, garment-rending analysis that has been published in light of the NFL’s recent ratings setbacks.

Before we get into the whys and wherefores of the great pigskin perplexity, let’s introduce a little dose of perspective to the proceedings. For starters, while ratings for the three primetime NFL packages are down quite a bit compared to the year-ago period, the Sunday afternoon regional and national windows are holding up rather nicely. And perhaps more to the point, with 192 regular season games remaining on the 256-game schedule, network execs and media buyers alike agree that there is still plenty of time for the ratings picture to improve. In other words, no one with skin in the game is panicking … at least not yet.

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The Media Chart for October 7: Gibbs Is Back

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Do not exhibit your personal data / Ça l’affiche mal?

internet-safety-2010-stv internet-safety-2015-mbank
ThinkUKnow “Internet Safety” 2010
“You wouldn’t do this in the real world,
so why would you do it online?”
Video Link : TV Commercial
Agency : Unknown (United Kingdom)
M-Bank (PSA) “Internet Safety” – 2015
“You don’t do this in real life?
Then, do not do it on the net!”
Video Link : TV Commercial
Agency :  Brand New Heaven (Poland)

Scotties: Broken heart – broken phone

Scotties: Broken heart - broken phone

Scotties: Hillary wins – Donald wins

Scotties: Hillary wins - Donald wins

Scotties: Team lost – team won

Scotties: Team lost - team won

Atlas Copco: The Crushing Crescendo

Why would a 5 ton boulder strike the final chord in a composition created by a Grammy nominated artist?

Atlas Copco’s new mine truck MT65 carries 65 tons – 5 tons more than the previous generations. In a market where loading capacity is completely crucial Atlas Copco wanted to feature the immense impact of 5 tons. Turns out there is one moment when you can almost sense the impact of heavy weight – when it’s falling.

Audi: Lights on

HP: The Irish Revolution

HP: The Irish Revolution

Interac: Mysterious man

Revivogen: Hair care

Revivogen: Hair care