May
03
The Great Unwatched
Posted in: UncategorizedOnline video ads were supposed to be a marketer’s dream. Instead, many become lost in an unruly maze.
Apr
28
Yahoo to Offer TV-Style Comedy Series on the Web
Posted in: UncategorizedThe move plunges Yahoo directly into the world of original programming, joining the likes of Amazon, Netflix and others to challenge traditional TV producers for viewers’ attention.
Mar
03
Advertising: Chips Ahoy! Campaign Brings Back a Familiar (Chocolate-Chipped) Face
Posted in: UncategorizedMondelez International plans new Chips Ahoy brand products and a campaign featuring the return of Cookie Guy.
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Feb
04
Advertising: ‘Puppy Love’ Warms Hearts; Diversity Draws Mixed Response
Posted in: UncategorizedA golden lab puppy who refuses to leave his Clydesdale “bud” won plaudits; a Coca-Cola spot evoking the nation’s multicultural populace drew mostly positive reactions, but some raw comments as well.
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Oct
16
Advertising: Marketers Wax Enthusiastic Over Bees and Honey
Posted in: UncategorizedSome experts attribute the trend to a boom in exploring the provenance and improving the quality of what Americans eat and drink.
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Jul
24
Advertising: Online, a Cereal Maker Takes an Inclusive Approach
Posted in: UncategorizedGeneral Mills created a cereal lovers group on Facebook that welcomes mentions and even recipes made with cereals made by its competitors.
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