Gamerz report


I like GAMERZ because it’s eclectic, because it makes me discover plenty of artists i had never heard about before but also because it reminds me that festivals should be left more often in the hands of artists. They take risk, follow their whim, trust other artists barely out of the academy, and care little about sticking to genres and formulas continue

Fox Crime channel by Ogilvy Mumbai

Advertising Agency: Ogilvy & Mather, Mumbai, India
Director: Shashank Chaturvedi
Executive Creative Director: Abhijit Awasthi, Rajiv Rao
Senior Creative Directors: Sukesh Kumar Nayak, Heeral Akhaury
Copywriters: Sangeetha Sampath, Risha Merchant, Sukesh Kumar Nayak
Art Directors: Heeral Akhaury, Purwa Sali, Samantha Nazareth


Amid Other Roster Changes, JC Penney Keeps U.S. Hispanic Shop Conill

JC Penney is keeping its U.S. Hispanic agency Conill even as the retailer ends its five-year relationship with Saatchi & Saatchi and adds other agencies to its roster.

In the Rush to Digital, Leave Room for the Millions Who Still Like TV and Print

Ad dollars are moving from traditional media to digital, which makes sense. But a shift to all-digital could actually decrease brand awareness.

Wonderwoman can be ill too / Wonder ressemblance?

wonderwoman2004 wonderwoman2011
AIDES Aids awareness campaign – 2004
“Aids makes us equal”.
Source : Cannes Archive Online,
Agency : TBWA Paris (France)
ALCC Breast Cancer awareness campaign – 2011
“Nobody’s immune to breast cancer”
Source : Adsoftheworld
Agency :  DDB Maputo (Mozambique)

Lifestyle Ginger Jewelry by JWT Bangalore

Advertising Agency: JWT, Bangalore, India
Creative Director: Senthil Kumar
Art Director: Kanickraj Samuel
Illustrator: Sanoop
Photographer: Jaggi
Digital Mastering: Raviraj Patil

After Slow Start, Republicans Blanket Iowa With Ads

After a slow start, the Republican presidential hopefuls and the political action committees that support them are saturating Iowa TV with mostly negative ads.

No More Living in the Past: Garfield’s 10 Resolutions for 2012

Get ready for "The Human Element" — an essay that will appear in this very publication in a few days that reimagines the practice of marketing for 2012 and beyond.

Book Review – Art & Activism in the Age of Globalization


What roles can art and activism play in a post-Fordist society of the spectacle? Can activist art effect real change? Art & Activism in the Age of Globalization asks these and other pressing questions facing contemporary activist art, through case studies by established artists and filmmakers as well as emerging voices. It investigates issues of urban activism and the activism of anonymous networks, giving special consideration to the effects of the War on Terror upon the activist agenda continue

Do you “Like”… recycled ideas? / Quelle horreur?

handlike2011 handlike2011b
Jornal de Noticias “Like” – 02/2011
“Official Sponsor of the 31st Porto Horror Film Festival”.
Source : Adsoftheworld
Agency : Draft FCB Lisbon (Portugal)
Calgary Underground Film Festival “Like” – 12/2011
“Zombie Movies at the CUFF”
Source : Luerzer’s International Archive (06/2011 issue)
Agency :  Taxi (Canada)

The Family


The everyday lives of the British gangsters, pimps, prostitutes and players, as the world changes irrevocably around them continue

Mothers Pride by Out Of The Box

Advertising Agency: Out of the Box, Delhi, India
Chief Creative Officer: Viral Pandya
Art Directors: Komal Tandon, Viral Pandya
Copywriters: Vaibhav Pandey, Viral Pandya, Sabu Paul
Illustration: Bombay Duck Designs
Typographer: Ajay Yadav



Lacta Restores Old-Fashioned Chocolate Bar Romance in Greece With App

Kraft Foods' Lacta chocolate is offering Greek customers the chance to create a personalized message on its new plastic wrappers.

That Was Fast: Twitter, Edelman Part Ways

Twitter has 100 million global users and gets thousands of press mentions around the world each day. So does Twitter need a PR firm? The social network ended a very short relationship with PR giant Edelman, which confirmed the move to Ad Age.

Drew Bezanson

Justen Soule a réalisé cette video se concentrant sur le retour de l’impressionnant Drew Bezanson, spécialiste du BMX, après sa blessure. Sur une musique de Pretty Lights, cette vidéo tournée au Joyride 150 Bike Park situé à Toronto est à découvrir dans la suite de l’article.



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CES Watch: Monster’s Noel Lee to Launch New Lines

Through music-star glamour and courting of retailers, Noel Lee's Monster — marketer of Beats by Dr. Dre — has become a giant in audio accessories. And the company is looking for an agency.

Bold Looks at Christopher Hitchens and Steve Jobs, and What May Be the Best Want Ad Ever Written

The second installment of the Best Media Writing of the Year looks at a deep dive into Scientology, musings on the late Steve Jobs and Christopher Hitchens, and possibly the best want ad ever written.

Another T-Mobile Flash Mob Video Strikes Viral Gold

Wash, rinse, repeat. T-Mobile continues with its tried and true tradition of flash-mob videos with a gaggle of ladies in satiny pink dresses singing a rendition of "Home for the Holidays" in a Chicago mall.

Marketers: Winning the Mobile Consumer Is All About The ‘Zero Moment of Truth’

Today's digital detectives have their first encounter with a product, and quickly form an opinion about it, after seeking out online ratings, peer reviews, videos, photos or in-depth product details about a potential purchase.

Back to the Digital Future: A Personal Look Back at 2011

The past year saw digital and social media hit new tipping points in our daily lives — shifting habits, cannibalizing old ways, inspiring new thinking, opening and closing gates to relationships. But for me, social media remained deeply personal.