Mar
16
The Media Equation: A New Model for Music: Big Bands, Big Brands
Posted in: UncategorizedAt the South by Southwest festival this year, historically a place of artistic idiosyncrasy, corporate logos were everywhere.
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Jan
29
Advertising: Aiming for Recognition, Axa Trims Its Name
Posted in: UncategorizedAxa Equitable, the insurance company, is shortening its name, and also starting an ad campaign aiming to keep pace with competing insurers and improve name recognition.
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Jan
18
Super Bowl XLVIII: The Mystery of Three Letters That Disappeared
Posted in: UncategorizedJersey City reworked a mural by Abdul Gonsalves, the graffiti artist Paws21, to cover up letters in the N.F.L. shield; also, an irate mayor, and a prescient camel.
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Oct
11
Innovation: Who Made That Android Logo?
Posted in: UncategorizedFinding inspiration for a robot on a bathroom door.
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Oct
02
Groceries Are Cleaning Up in Store-Brand Aisles
Posted in: UncategorizedOver the last three years, sales of store-brand products grew 18.2 percent compared with 7.9 percent for national brands, according to Nielsen.
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Jun
15
Borghese v. Borghese: Battle for a Royal Name
Posted in: UncategorizedThe issue over who may use the Borghese history, at least for marketing purposes, is at the center of one of the most contentious lawsuits facing trial in New York courts this summer.
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