The plans Facebook CEO Mark Zuckerberg initially revealed in January 2019 to integrate the messaging services of Instagram, Messenger From Facebook and WhatsApp took a significant step forward with the company’s move Wednesday to add some of Messenger’s top features to Instagram Direct. The social network confirmed in August that it was testing the integration,…
IPG is continuing to shed agencies. Ingrid Otero-Smart, the president and CEO of Casanova//McCann, has bought a majority stake in the Hispanic and multicultural agency. Terms of the deal were not disclosed, and it’s unclear how much she owns. IPG acquired the agency in 1999, and Otero-Smart joined in 2008 as president and CEO, back…
IPG’s R/GA finds itself at a crossroads as it heads into its latest reinvention and responds to a series of senior leadership departures. The agency also recently promoted Tiffany Rolfe and Ben Williams to roles as CCO and CXO amid a focus on bridging the gap between brand and experience. Given the many recent changes…
A empresa de transporte por aplicativos 99 está lançando uma câmera de segurança que grava imagens dentro e fora do carro. O dispositivo estará disponível para motoristas parceiros em São Paulo a partir de segunda-feira, 05/10. O objetivo, segundo o app, é trazer ainda mais proteção durante a corrida e aprimorar a colaboração da 99 …
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Taco Bell hypes its $5 Grande Stacker Box.
The president signed an order preventing federal contractors, including ad agencies, from conducting unconscious bias training that he calls “divisive.”
The veteran anchor conceded he was initially “reluctant” to step in during the Trump-Biden matchup. “I’ve never been through anything like this,” he said.
The bike industry has seen a spike in engagement over the past few months due to the Covid-19 pandemic, even as other industries struggle. As Adweek previously reported, bike brands have seen an increase in sales and engagement throughout the pandemic as consumers pursue cycling to exercise in a safe, socially distant way. People are…
KFC wants consumers to begin associating the reverberant bang of marching band drums and the pop-pop-pop of balloons with its crispy (and Extra Crispy chicken). How do you illustrate onomatopoeia without being too on-the-nose? Geometry’s office in Argentina, a WPP-owned creative commerce agency, found the answer through a variety of sculpture materials, fast-pace cut edits…
First it was the cleaning partnerships. Then it was eliminating change fees. Now airlines, always jockeying to be first out of the gate with fresh innovation, are rolling out rapid Covid-19 tests to get travelers back in the air. United, JetBlue and American Airlines have each announced new testing programs within the last week, aiming…
Back in the 1980s, when Ferris Bueller played hooky from a day of high school and proceeded to steal Cameron Frye’s dad’s prized Ferrari, the idea of “smart” homes, phones and garages might’ve sounded a little far fetched. In a new ad for LiftMaster starring Alan Ruck, who played the role of Cameron Frye in…
After a summer of extra attention on how social media platforms handle moderating content, Facebook revealed new details about how it will operate its oversight board as criticism continues to pour in. The board is expected to begin hearing cases of whether the company should reverse decisions to remove organic posts in “mid-to-late October” and…
O Google anunciou hoje, 30/09, diversas novidades em seu portfólio de produtos durante o evento “Launch Night In”, que na verdade rolou a tarde. Como esperado, a empresa apresentou os smartphones Pixel 5 e Pixel 4A 5G, um novo Chromecast e uma nova caixa de som Nest. Abaixo, você confere as principais novidades apresentadas pelo …
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Pela primeira vez, a Cervejaria Brahma investe no universo dos games para lançar um novo produto: a versão long neck de Brahma Duplo Malte. A novidade pode ser vista em uma ação inusitada na Cidade Alta, um dos cenários preferidos dos gamers brasileiros. Em parceria com a agência Cheil, a marca criou um bar e …
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Burger King wanted to let consumers know that it has launched an initiative to change its cows’ diet to reduce methane emissions, a leading cause of climate change. So it turned to Twitter with #CowsMenu, taking four steps that used a series of takeover products to successfully get its message across.
The Canadian authorities arrested a man featured in the podcast and accused him of falsely claiming to have been an ISIS executioner.
When Laurel Wider’s preschool-aged son told her that boys don’t cry, she was heartbroken. As a psychotherapist that specializes in gender, Wider prioritized raising her child without stereotypes. She soon realized that these lessons would only stick if they were reflected in his toys. She took matters into her own hands and launched Wonder Crew,…
Walmart, the world’s largest retailer, is embarking on a renovation of its stores. The new store experience will be built around the retailer’s mobile app and inspired by the design of airport terminals to create a digitally enabled shopping environment, said Alvis Washington, the company’s vp of marketing, store design, innovation and experience. It’s part…
A brand is made up of countless different pieces–including everything from the product itself to its personality and presence, level of seriousness or playfulness, appearance, feel and sound. The aural signature of a brand has the power to invoke strong feelings–positive or negative–in consumers. But according to a new study by sonic branding studio Man…
As if 2020 weren’t rough enough, Airbnb wants to bring travelers to hell. Well, the Michigan version at least. The home rental site is hosting a Halloween-themed stay in the morbidly named township of Hell, an unincorporated community roughly 15 miles from Ann Arbor, Michigan. The stay is hosted by John Colone, the self-proclaimed mayor…
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