Zeus Jones, a consultancy specializing in digital, design, social media and content creation, is opening its new office with an executive already well known to potential tech clients.
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Although the campaign is rooted in humor, the A.C.L.U. said its intent is to draw attention to a serious issue, marriage equality for gay couples.
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Martin Sorrell said on Monday that caution remained the watchword for marketer clients of agencies owned by WPP and others.
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A campaign to highlight the potential of children with learning difficulties uses famous achievers from history who are believed to have had some of the same problems.
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Commercials featuring cast members of shows were common when advertisers and agencies owned the programs they sponsored, but the concept is now enjoying something of a comeback.
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In a live show on CBS to announce the Grammy nominees, a campaign to encourage viewers to come back on Jan. 26 for the awards show will be introduced.
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Concluding ad sales nearly two months before kickoff is unusually early and is a sign of an improving economy and interest in a New York-area game.
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Turkish Airlines hopes again to fascinate the global public by pairing two sports heroes, Kobe Bryant and Lionel Messi.
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The reaching for art to seduce consumers has moved into the forefront, with marketers now at Art Basel in Miami this week.
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Trying to tap into trends among millennial consumers ages 24 to 28, a vodka brand aims to meld good times and community engagement.
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In time for the Winter Games in Sochi, a prominent campaign is highlighting the anti-discrimination language of the Olympic charter.
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The actor known for his role on “The Office” is part of a team creating YouTube clips on the popular theme of “hold my beer.”
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Marketing decisions, like Marilyn Monroe appearing in competing fragrance ads and customized Quarter Pounders, offer more choices and raise a few questions.
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Johannes Leonardo in New York is hiring a new chief executive, Michael Duda, and bolstering its creative team as well.
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A commercial real estate company, Brookfield Office Properties, has started a digital campaign showcasing artists worldwide.
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As the 50th anniversary of President John F. Kennedy’s death nears, television stations and publishers are preparing promotions — some of which are raising eyebrows.
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Target and ABC are teaming up for a holiday campaign using characters from three ABC sitcoms — “The Middle,” “Back in the Game” and “Modern Family.”
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A campaign that spoofs the image of Seattle as a nirvana for the noncommercial encourages agencies to produce more commercials there.
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In one of the most competitive marketing seasons of the year, retailers like Lexus, Sharper Image and Kohl’s are making changes to longstanding campaigns.
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Horizon Media is starting a unit to plan and buy all kinds of media for health and wellness companies.
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