Hasta La Creative!

This week started out with a flurry of #canalnotes in the ongoing agency #postitwars. And now, one of the key agencies involved, Horizon Media, is ending the week by taking the battle virtual.

Horizon has created a #canalnotes-themed Snapchat geofilter overlay, which people in the area can add to their snaps between noon and 4 p.m. today. So, when you finish your latest sticky masterpiece, you can share it with a bit of official-looking #canalnotes branding.

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San Diego’s i.d.e.a. has a couple of announcements to (almost) coincide with its second anniversary last month: in addition to three-digit growth numbers, the agency announced two new VP-level hires.

New media VP Michaela Krams joins i.d.e.a. after spending the last 11 years as VP and brand group director at Horizon Media, where she led the Jack in the Box account. Before that she worked on retail, travel and entertainment accounts at both Carat and ICG.

VP of reputation Julie Messing-Paea brings a particularly colorful history to her new role: in addition to time spent as head of PR at event-planning agency Advanstar Communications, working on the CBS marketing team, and contracting for clients like FOX, E!, Equinox and Radio Disney, she was also director of PR and marketing at Flynt Management Group; the press release describes her role as that of “personal publicist”, press manager and speechwriter to one Larry C. Flynt.

Yes, that guy.

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