Hasta La Creative!

Everything aligned for Major League Soccer to make deals with ESPN, Fox and Univision worth $90 million annually from 2015 to 2022.

NBC Universal will pay $7.75 billion for the media rights to the six Olympic Games from 2022 to 2032, holding on to what has become a cherished property.

The channel announced plans to appeal more to a younger generation with series that reflect multiculturalism.

After years of semi-neglect by previous owners, the California theme park is getting a $1.6 billion overhaul as Comcast tries to broaden its appeal.

For the big television industry event called upfront week, NBCUniversal will borrow a page from the playbook of its parent, Comcast, and bundle together its cable channels.

Working with the start-up is the latest part of NBC’s investment in keeping pace with the new ways that people consume news.

Commercials featuring cast members of shows were common when advertisers and agencies owned the programs they sponsored, but the concept is now enjoying something of a comeback.

The company, which a year ago owned 40 percent of the network, said it had bought out two partners, PBS and HIT Television Ventures.

The announcement wasn’t a surprise within the company. Promoted because of her work at Bravo, she had recently lost a corporate power struggle, executives said.

A strategy known as “symphony” — in which NBC liberally salts its broadcasts with promotions — seems to have had little effect in drawing viewers to “The Million Second Quiz.”