Hasta La Creative!

One of this week’s “We Hear” posts included news that Publicis agency Bromley Communications, which was Hispanic AOR for MillerCoors/Coors Light, had lost the business.

Now we hear that the account did indeed leave Bromley — and that it went to WPP’s Bravo.

If true, this news would not be surprising. In 2012, WPP brought talent from Y&R, JWT, VML and more to create Calvary, the first agency to handle digital/creative for Coors, after the client “moved its entire account out of [FCB].” And Bravo’s list of clients targeting the Hispanic market is large: it includes AmEx, AT&T, Pfizer, Coca-Cola and more.

Our source tells us that Bravo won the account “in alliance with” the Cavalry/VML team.

Updates when we receive them.

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Commercials featuring cast members of shows were common when advertisers and agencies owned the programs they sponsored, but the concept is now enjoying something of a comeback.

No one feels sorry for Jeff Lewis, and most everybody wants to see Padma Lakshmi in a soaking-wet cocktail dress. These and other truisms come through in Bravo's just-launched summer 2013 commercial, with the backdrop styled to look like a deserted tropical island. It's actually green screen, shot in winter in New York, so there were no real waves or sharks and, with lots of Real Housewives on hand, few real body parts. But lo and behold, James Lipton gets his second-in-a-row cameo, cementing his unlikely Bravolebrity status amid all the gold diggers and social climbers.

And speaking of prostitution, the ever-droll Lewis says in the behind-the-scenes footage that he feels "no better than a common street whore" for having participated in the spot. Chin up, Jeff. Many of your cable cohorts have done plenty worse than take a bucket of water in the face in the name of self-promotion.

The campaign, with new videos expected in the coming months, is the fourth consecutive summer-pegged Bravo work from L.A.-based Stun Creative. It hypes Top Chef Masters, Princesses: Long Island, Don't Be Tardy, Watch What Happens Live and other series in the cable channel's trashy universe. Will.i.am and Miley Cyrus, already gunning for "song of the summer" status with "Fall Down," provide the danceable soundtrack. And there's a Giggy appearance, so that's always good.

Second spot after the jump, with James Lipton playing cards with a monkey!