Commercials Go Warm and Fuzzy

Advertisements during the Super Bowl put on a decidedly happy face, using upbeat themes and images to warm the cockles of consumers’ hearts.

    



Super Bowl Ads Get Their Own Pregame Show (and It’s an Early One)

YouTube and Hulu are promoting teaser commercials for ads that will appear during the game on Feb. 2.

    



Advertising: Dastardly, British and Brand New to the Super Bowl

Jaguar is using three British actors known for their roles as villains to give its F-Type coupe a sophisticated cool factor at the biggest ad event of the American calendar.

    



Super Bowl Advertising Is Already Sold Out, Fox Executives Say

Concluding ad sales nearly two months before kickoff is unusually early and is a sign of an improving economy and interest in a New York-area game.

    



News From the Advertising Industry for the Week of Nov. 11

Account assignments, executive appointments and miscellaneous news from advertising agencies.

    



News From the Advertising Industry for the Week of Nov. 4

Account assignments, executive appointments and miscellaneous news from advertising agencies.

    



All Is Fair in Love and Twitter

The sweet, innocent ideas and ruthless power plays that created Twitter.

    



Fox Contest Offers 30-Second Super Bowl Pregame Ad as a Prize

The contest is meant to tap into public interest in the advertising for the game by using social media to pick a winner. The entry fee is $150,000, however.