Hasta La Creative!

Nike doesn’t want Brazil to linger on its loss in the World Cup. Instead, the brand’s new ad aimed is aimed at pumping up the passionate nation of sports fans for their next global event: the 2016 Olympics.

“Tomorrow Starts Now” is a beautiful tribute to the outstanding athleticism of a country whose chances at glory were abruptly and embarrassingly snuffed out by a 1-7 World Cup loss to Germany.

But instead of trying to tend the wounds of Brazil’s futebol fan base, Nike is instead looking ahead to the many events where the country is expected to do well when the world returns to Rio de Janeiro’s for the next Summer Games.

The spot from Wieden + Kennedy São Paulo is a solid minute packed with diverse talent like track athlete Ana Claudia Lemos, beach volleyball siblings Clara and Carol Salgado, basketball players Leandrinho and Anderson Varejão, and Yane Marquez, a bronze medalist in the modern pentathlon at the London Olympics.

As usual, Nike is on top of its game, finding those perfect moments that celebrate the unparalleled power of the world’s best athletes. It’s also a moving reminder that the soul of sport lies not in winning, but in the passion it takes to keep going after a defeat. You can make it, Brazil. You can get past this.

NBC Universal will pay $7.75 billion for the media rights to the six Olympic Games from 2022 to 2032, holding on to what has become a cherished property.

The company says it stands against a measure outlawing “homosexual propaganda” that has led to protests aimed at the Winter Olympics in Sochi, Russia.

While many news outlets identified what they said was the leading suspect in the 1996 Olympics bombing, the executive editor held The Times back.

A l’occasion des JO 2016 à Rio de Janeiro, voici le projet du cabinet suisse Rafaa Architecture. L’énergie sera produite par la chute d’eau et cette tour incluera un amphithéâtre, un balcon à 105 mêtres de haut et une centrale solaire permettant d’alimenter le futur village olympique.

Previously on Fubiz

• Toy Soldier
• Sony Bravia : Superstar
• Boca Motion 2010