Nov 21

Advertising: Voting via Twitter, Choosing Jennifer Lopez’s Route to an Awards Show

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A Kohl’s campaign to air during the American Music Awards on Sunday will let viewers tweet their votes, in real time, on how Ms. Lopez should get to the stage.

    



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Nov 15

Advertising: A Shorter Selling Season, So Marketers Take Risks

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In one of the most competitive marketing seasons of the year, retailers like Lexus, Sharper Image and Kohl’s are making changes to longstanding campaigns.

    



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