Sep
02
Advertising: The New Breakfast of Champions?
Posted in: UncategorizedIt is time again to ask 20 questions about advertising, marketing, the media and popular culture.
Aug
26
Advertising: Thinking of You (Especially the Media Buyers)
Posted in: UncategorizedHallmark Magazine has started to send special greeting cards to the decision makers at media agencies to encourage them to buy advertising pages for their clients.
Aug
25
Advertising: America’s Commercials at the Olympics
Posted in: UncategorizedA roundup of the Olympic Games from an ad-watcher’s point of view. Some ads were worthy of gold, while others deserved some baser metals.
Aug
21
Advertising: Those Shelved Brands Start to Look Tempting
Posted in: UncategorizedIn a tough economy, marketers are looking at brands that they already own to see if they can be revived or renewed to save costs on advertising.
Aug
20
Advertising: Olympics Draw High Percentage of Women Viewers, and Ads Intended for Them
Posted in: UncategorizedThe large female viewership for the Olympics and the spate of spots intended for women are anomalies in TV sports.
Aug
19
Advertising: For 60 Years, the Ad Game Has Been Fodder for Scripts
Posted in: UncategorizedThe popularity of the AMC series “Mad Men” is renewing interest in efforts to portray the advertising business on TV and in film.
Aug
15
Advertising: You Are Here (and Probably Seeing an Ad)
Posted in: UncategorizedThe ardor to reach consumers outside the home — and outside the realm of traditional media like television — continues to grow among marketers.
Aug
13
Advertising: A Film on the Trucking Life Also Promotes a Big Rig
Posted in: UncategorizedA documentary film about truck drivers is being underwritten by a division of the Navistar International Corporation to help promote a new long-haul truck.
Aug
11
Advertising: Top New York Theatrical Agency Is Combining With London Counterpart
Posted in: UncategorizedA New York agency, SpotCo, agreed to be acquired by the British firm First Artist Corporation in a deal that points to the growing interest in entertainment marketing.
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