Chatter on social media outlets like Twitter helps encourage Super Bowl advertisers to release commercials early to whet consumers’ appetite for the game-day ads.
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The power of big-event television is on display as perhaps never before.
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H&M will poll the public about how its commercial should end in an effort to make the spot more effective and engaging.
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A North Carolina charity that fights homelessness and poverty urges donors to purchase naming rights to everything it needs, from a can of corn to caseworkers. Donors receive personalized certificates that can be shared in social media or printed as posters.
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Two brands of Greek-style yogurt, Chobani and Dannon Oikos, have bought commercial time during the game.
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YouTube and Hulu are promoting teaser commercials for ads that will appear during the game on Feb. 2.
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Ad agencies add side projects to tap the entrepreneurial spirit of employees who have creative energy to spare.
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The Anheuser-Busch division of Anheuser-Busch InBev has a game plan for Super Bowl XLVIII that focuses on Bud Light and Budweiser.
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Jaguar is using three British actors known for their roles as villains to give its F-Type coupe a sophisticated cool factor at the biggest ad event of the American calendar.
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A campaign for Timex Group USA will focus on style and authenticity to reach a new generation.
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“It’s everywhere you want to be,” has become “Everywhere you want to be” to highlight many options available under the Visa brand umbrella, including mobile and electronic payments.
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The ad for the home soda-making system is part of a multiyear, worldwide endorsement deal.
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Weber Shandwick will join the Sundance Institute in producing “Live@Sundance,” an hourlong show, on YouTube.
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Frank Luntz is selling a majority stake in Luntz Global to MDC Partners, an agency holding group that owns more than 50 agencies.
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The JeffreyGroup, an agency known mainly for public relations, is creating a new agency to provide cross-cultural marketing to Hispanics.
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The former weekly trade magazine will publish only 25 times a year and is following a similar move by New York magazine.
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A new campaign for the yogurt brand aims to reach younger consumers and men, without the actress Jamie Lee Curtis.
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For six weeks, Kiehl’s is donating all the net profits from the sale of its Midnight Recovery Concentrate to the Keep a Child Alive organization.
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Schneider Electric joined forces with students at Miami University of Ohio to promote an electric-vehicle charging station and help those without electricity.
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Hennessy is combining a traditional campaign in Vanity Fair with so-called native advertising, ads made to look like the magazine’s editorial content.
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