Jan
20
Advertising: Yogurt Joins Super Bowl Snack Parade
Posted in: UncategorizedTwo brands of Greek-style yogurt, Chobani and Dannon Oikos, have bought commercial time during the game.
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Jan
06
Advertising: New Campaign Markets Activia to Wider Audience
Posted in: UncategorizedA new campaign for the yogurt brand aims to reach younger consumers and men, without the actress Jamie Lee Curtis.
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Dec
04
Super Bowl Advertising Is Already Sold Out, Fox Executives Say
Posted in: UncategorizedConcluding ad sales nearly two months before kickoff is unusually early and is a sign of an improving economy and interest in a New York-area game.
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Nov
11
News From the Advertising Industry for the Week of Nov. 11
Posted in: UncategorizedAccount assignments, executive appointments and miscellaneous news from advertising agencies.
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Nov
04
News From the Advertising Industry for the Week of Nov. 4
Posted in: UncategorizedAccount assignments, executive appointments and miscellaneous news from advertising agencies.
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Sep
20
Fox Contest Offers 30-Second Super Bowl Pregame Ad as a Prize
Posted in: UncategorizedThe contest is meant to tap into public interest in the advertising for the game by using social media to pick a winner. The entry fee is $150,000, however.
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