Hasta La Creative!

Christmas storytelling is an annual rite of advertising one-upsmanship in Britain. But how can you weave a heart-warming tale while still keeping your product front and center?

U.K. grocery chain Waitrose has found one solution by focusing on something that differentiates its staff. Employee shared ownership in the company, which would normally be the driest of dry topics, takes a charming turn in the store’s new holiday spot from BBH London. A real employee, Adejumoke Sanusi of Ilford, was even cast to play herself.

The ad follows the story of an introverted young woman tackling a holiday baking challenge for school. Unlike the fantastical whimsy of advertisers like John Lewis, this ad is far more grounded in the reality of why you’d actually need to turn (time and again) to a helpful grocery clerk. 

It likely won’t leave you wiping tears from your eyes, but on the other hand, you’ll probably at least remember what was being advertised.

By the way, the soundtrack comes from an interesting source: Members of the public joined a “Donate Your Voice” effort to create the track, a cover of Dolly Parton’s “Try.” The song is available for purchase on iTunes, with proceeds going to three U.K. charities.

CREDITS
Client: Waitrose
Marketing Director: Rupert Thomas
Head of Marketing: Rupert Ellwood
Manager, Advertising: Jo Massey
Marketing Manager, Advertising: Libby Langridge

Agency: BBH London
Creative Team: Fred Rodwell and Andy Parsons
Creative Director: Ken Hoggins & Martha Riley
Strategist: Melanie Arrow
Strategy Director: Tom Roach
Business Lead: Sian Cook
Team Manager: Emma Johnston-Donne
Team Director: Kayleigh Chapman
Producer: Glenn Paton
Assistant Producer: Sarah Cooper

Production Company: Park Pictures
Director: Tom Tagholm
Executive Producer: Stephen Brierley
Producer: Fran Thompson
Director of Photography: Rob Hardy

Postproduction: MPC
Visual Effects Producer: Amy Richardson
Visual Effects Supervisor: Jonathan Box
Colorist: Jean-Clément Soret

Editor/Editing House: Tim Hardy at Stitch
Sound: Sam Ashwell at 750mph
Music Supervisor: The Most Radicalist Black Sheep Music
Music Producer: David Kosten
Music Publisher: Carlin Music
Music Label: BMG Chrysalis

In an era of "personal brands," there's one man who clearly needs his own style guide and appropriate-use policies: Santa Claus. Stepping in to fill the gap is British agency Quietroom, which has created a Santa Brand Book that would make any festive account planner swoon. 

Er, sorry, that should be the *Santa* Brand Book. The first asterisk "reminds customers of a snowflake alighting on the eyelash of a fawn," while the closing asterisk "points customers to the polar star, and hence the birth of dreams."

Delightfully overthought and packed with subtle humor keyed to those who've had to delve through such dreck for real consumer brands, the *Santa* Brand Book educates you on how to "live the brand" (Snap it, clap it, wrap it), which pantone of white to use, and why we do not refer to him as Father Christmas (because it anagrams to "The Rich Mr. Fat-Ass").

Hat tip to @Cloudspark.

Martin Scorsese’s “The Wolf of Wall Street,” starring Leonardo DiCaprio, was completed last week and hurriedly scheduled for movie industry screenings.

If you’ve always wanted see a more radical Santa Claus, now the good people at R/GA give you the chance. Tattoo the fatty in red where you want and with what you want.
 
Link: R/GA Tattoo Santa.
Via: NiceToMeetYou.