Advertising: A Shorter Selling Season, So Marketers Take Risks

In one of the most competitive marketing seasons of the year, retailers like Lexus, Sharper Image and Kohl’s are making changes to longstanding campaigns.

    



Live Commercials Coming to ‘Late Night’

The advertisements for Lexus will run during Jimmy Fallon’s taped talk show. A comedy troupe will come up with the commercials based on audience suggestions.