Feb
20
Advertising: For Super Bowl, Familiar Ads And Star Endorsements
Posted in: UncategorizedAnswers to lingering questions about some spots that showed during the Super Bowl.
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Feb
03
News From the Advertising Industry for the Week of Feb. 3
Posted in: UncategorizedScarlett Johansson has resigned her post as a good-will ambassador for Oxfam International, the charity organization, because of her recent agreement to become an endorser for SodaStream, and more news.
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Jan
20
Advertising: Yogurt Joins Super Bowl Snack Parade
Posted in: UncategorizedTwo brands of Greek-style yogurt, Chobani and Dannon Oikos, have bought commercial time during the game.
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Jan
17
Super Bowl Ads Get Their Own Pregame Show (and It’s an Early One)
Posted in: UncategorizedYouTube and Hulu are promoting teaser commercials for ads that will appear during the game on Feb. 2.
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Jan
15
For Super Bowl, It’s Back to Basics for Anheuser-Busch
Posted in: UncategorizedThe Anheuser-Busch division of Anheuser-Busch InBev has a game plan for Super Bowl XLVIII that focuses on Bud Light and Budweiser.
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Jan
10
SodaStream to Bring Some Heat to Super Bowl Ad With Scarlett Johansson
Posted in: UncategorizedThe ad for the home soda-making system is part of a multiyear, worldwide endorsement deal.
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Dec
04
Super Bowl Advertising Is Already Sold Out, Fox Executives Say
Posted in: UncategorizedConcluding ad sales nearly two months before kickoff is unusually early and is a sign of an improving economy and interest in a New York-area game.
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Nov
11
News From the Advertising Industry for the Week of Nov. 11
Posted in: UncategorizedAccount assignments, executive appointments and miscellaneous news from advertising agencies.
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Nov
04
News From the Advertising Industry for the Week of Nov. 4
Posted in: UncategorizedAccount assignments, executive appointments and miscellaneous news from advertising agencies.
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Sep
18
Advertising: Longtime Innovator Has Seed Money for New Ones
Posted in: UncategorizedThe agency, Humanaut, will help clients invent and innovate, using tools to change how people experience a product or business, one of its founders said.
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