Campaign Spotlight: 24-Hour ‘Rebrand’ Helps Twin Cities Nonprofits

An effort to help a local organization compresses a traditional advertising and marketing effort into a 24-hour marathon.

    



Advertising: Zeus Jones to Open San Francisco Office

Zeus Jones, a consultancy specializing in digital, design, social media and content creation, is opening its new office with an executive already well known to potential tech clients.

    



Media Decoder: Advertising Research Foundation Gets Its First Female Leader

Gayle Fuguitt, a longtime research executive at General Mills, is to be introduced to the Advertising Research Foundation’s members on Monday.