May
18
Books of The Times: ‘Console Wars,’ a Gaming Industry Clash by Blake J. Harris
Posted in: Uncategorized“Console Wars” is the author Blake J. Harris’s take on one aspect of the video game industry.
Apr
25
Advertising: A Supplement Retailer Pumps Up Consumers
Posted in: UncategorizedA new advertising campaign by GNC called “Beat average” plays to the unwillingness of many people to identify as below the median.
Jan
28
Capturing Football’s Snaps, Crackles and Pops in Madden NFL
Posted in: UncategorizedWhile the National Football League season is about to end, EA Sports is preparing the next version of its Madden NFL video game, adding new movements recorded using stunt players.
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Jan
18
Sports Business: Bankability Can Desert Tainted Athletes
Posted in: UncategorizedThere was a time when Alex Rodriguez was an easy-to-market athlete, regionally and nationally.
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Jan
01
An Imported Sport, Soccer Gets New Glossy Magazines in the U.S.
Posted in: UncategorizedThree soccer magazines, all fairly recent, attest to the growing embrace of soccer by Americans.
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Dec
08
Advertising: TD Ameritrade Commercials Link Olympics and Investing
Posted in: UncategorizedThe campaign, which features seven athletes sponsored by TD Ameritrade, draws a parallel between their long journey to the Olympics and the fortitude required of long-term investors.
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Nov
26
Advertising: Plans Call for Reinforcements at Johannes Leonardo
Posted in: UncategorizedJohannes Leonardo in New York is hiring a new chief executive, Michael Duda, and bolstering its creative team as well.
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Nov
25
Advertising: Shazam Deal Aims to Tie Songs Fast to Products
Posted in: UncategorizedMarketers are only now beginning to deploy music as a very direct conduit to the things they sell, but a deal between an audio-recognition app and the Mindshare agency is a step forward.
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Nov
14
Jeter Prepares to Turn a Page and Publish Many Others
Posted in: UncategorizedJeter Publishing, whose first books are expected to be released in 2014, provides a partial answer to fans who have wondered what Derek Jeter plans to do once he retires from baseball.
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Nov
11
Advertising: Giving People a Glimpse of What Their Pets See
Posted in: UncategorizedNature’s Recipe is giving“collar cameras” to influential pet owners, and resulting photos are posted online.
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Sep
27
Advertising: Time-Shifted Viewing, Plans for Las Vegas and Bossy Little Girls
Posted in: UncategorizedHighlights of the 10th annual Advertising Week, including a panel discussion on a TV network’s advertising plans and a conversation with Sheryl Sandberg, of Facebook.
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Jul
30
Two Ad Giants Chasing Google in Merger Deal
Posted in: UncategorizedThe merger of Omnicom and Publicis signals that advertising is now firmly in the business of collecting and selling the personal information of millions of consumers.
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Jul
06
A Sports Agent With Hollywood in His Blood
Posted in: UncategorizedHis grandfather was a mighty Hollywood force, but Casey Wasserman has chosen the sports world for making his mark, with a rapidly growing management and marketing firm.
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Jun
27
Advertising: The Madison Avenue Don Draper Never Knew
Posted in: UncategorizedA new documentary, “The Real Mad Men and Women of Madison Avenue,” examines the ad industry during the last six decades, focusing on New York.
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Jun
05
Advertising: Intel’s New Slogan Shifts Its Focus to the Present
Posted in: UncategorizedThe company, which makes computer processors, has used “Sponsors of tomorrow” as its marketing theme since May 2009. It is replacing the phrase with “Look inside.”
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May
13
Campaign Spotlight: Maaco Puts ‘Uh-Oh’ in the Rearview Mirror
Posted in: UncategorizedThe car-painting/body-repair chain updated its old hard-sell approach by celebrating “potential” in TV spots and social media.
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Apr
14
Advertising: Nike, Once Cutting Edge, Seeks to Regain Its Brand Aura
Posted in: UncategorizedThe company has recently had a hard time standing out amid the clutter, bringing out fewer ads that are widely deemed cool.
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Mar
07
Advertising: Google Upgrades Campaign for Mobile Marketing
Posted in: UncategorizedGoogle is bringing three new brands to its digital advertising initiative, an attempt to get marketers to think of technology as their best asset.
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