A Kohl’s campaign to air during the American Music Awards on Sunday will let viewers tweet their votes, in real time, on how Ms. Lopez should get to the stage.
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In one of the most competitive marketing seasons of the year, retailers like Lexus, Sharper Image and Kohl’s are making changes to longstanding campaigns.
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In a new campaign, the plastic containers, wraps and bags of Glad Products are highlighted as ways to fight food waste.
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Tying an executive’s personality to his or her business can be highly successful until the executive ages, leaves, dies or gets into trouble.
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A soul singer named Candice Glover was crowned winner of ‘American Idol,’ concluding a season in which judges’ squabbles overshadowed contestants, and the show lost ground to its rivals.
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