Campaign Spotlight: Putting On the Ritz, Six Words at a Time

A hotel company’s marketing campaign relies on “wow” moments created for its guests, told in six words.



Advertising: With a Mouthful, A&W Hopes to Draw Baby Boomers’ Offspring

The restaurant chain, which peaked in the 1960s and ’70s, hopes a campaign that includes a 304-character hashtag will attract the younger generation.



The Media Equation: In Media Moguls’ Rarefied Realm, It’s Like Father, Like Son

Even a cursory look at the media landscape suggests Rupert Murdoch is far from an outlier in wanting to see a property he built with his bare-knuckled hands land on his progeny.

    



Editor Leaves Bloomberg, Citing China Coverage

Ben Richardson, an editor for Bloomberg News in China, is critical of the way the news agency handled an investigative article that explored the financial ties of the families of top Chinese leaders.

    



Tech Leaders and Obama Find Shared Problem: Fading Public Trust

A meeting that started with discussions about the federal health care site shifted quickly to the concerns over National Security Agency spying.

    



Campaign Spotlight: ‘Light Up Their Lives,’ Student-Created Ads Ask

Schneider Electric joined forces with students at Miami University of Ohio to promote an electric-vehicle charging station and help those without electricity.

    



Advertising: Zeus Jones to Open San Francisco Office

Zeus Jones, a consultancy specializing in digital, design, social media and content creation, is opening its new office with an executive already well known to potential tech clients.

    



The Gofer’s Expanding Portfolio

The modern assistant has an understanding of social media that time-stretched (and old school) magazine executives lack, and increasingly they are assuming responsibility for spreading the magazine’s message.

    



The Media Equation: Gawker Kicks Open the Closet, but Its Disclosure Barely Reverberates

Now that gay marriage is a fact of life, a person’s sexual orientation is not only not news, it’s not very interesting.

    



Encounters : Mickey Boardman: Keeping Up With His Followers

Paper Magazine’s editorial director has never been shy about being seen. Now he’s increasingly using Twitter and Instagram to be heard.

    



Advertising: Fruit of the Loom Sees Workers in Their Underwear

The company is sending people with new jobs complimentary undergarments and has begun an ad campaign without its longtime mascots.

    



Advertising: Small Fry Feed Off Merger of Big Fish

Is big actually better or is small beautiful? Small is at least funnier, in the hands of rivals of the soon-to-merge Omnicom and Publicis.

    



Media Decoder: One-Upmanship Continues After Publicis-Omnicom Deal

A big acquisition by Publicis has always been swiftly matched by WPP of London. The latest was no exception.

    



LinkedIn Builds Its Publishing Presence

LinkedIn’s Influencers program, which consists of people in leadership positions posting about their lives and careers, has transformed viewer engagement on the site, its chief executive said.

    

Condé Nast Faces Suit From Interns Over Wages

The interns, who worked for W Magazine and The New Yorker, say they were paid less than $1 an hour.

    

Advertising on Social Media Bumps Up Against Free Speech

Social media sites are trying to determine what sort of control they have over user-generated content, particularly when it affects advertising.

    

Tim Tracy Sought to Show Venezuela’s Divide, Friends Say

Tim Tracy, who was arrested on Wednesday, is accused of plotting to destabilize Venezuela and promoting civil war.

    

Tumblr to End Storyboard

The popular social blogging site said that it would shut the multimedia news blog that it had created to report on its own community and dismiss a skeletal staff of three.

    

Nick D’Aloisio, 17, Sells Summly App to Yahoo

Nick D’Aloisio, a programming whiz who wasn’t even born when Yahoo was founded in 1994, sold his news-reading app, Summly, to Yahoo.