Nov 15

Advertising: A Shorter Selling Season, So Marketers Take Risks

Posted in: Uncategorized

In one of the most competitive marketing seasons of the year, retailers like Lexus, Sharper Image and Kohl’s are making changes to longstanding campaigns.

    



No Comments | Tags: , , , , , , , , , , ,
Oct 21

Advertising: Cloudy Forecast for Holiday Spending Prompts More Promotion

Posted in: Uncategorized

With consumers expected to spend more cautiously this holiday season, retailers are increasing advertising, discounts and other efforts to attract them.

    



No Comments | Tags: , , , , ,