Hasta La Creative!

Mother’s Day surprises were aplenty this weekend, including a big one for the U.S. women’s World Cup soccer team.

Due to their demanding schedules, it’s been years since many of the players have seen their moms on Mother’s Day. In a very sweet video uploaded to Facebook and YouTube by Fox Sports, the team sat down for a pre-game dinner, and their coach introduced special surprise guests—their moms.

The mother-daughter reunions are lovely to watch. Maybe even more remarkable is seeing the a second surprise happen—check out the video to see what it was.

“Abby’s been on this team for 14 years. For 14 years, I have not had you around for a Mother’s Day,” says Abby Wambach’s mom, Judy. The video cuts to the two of them standing side by side on the field.

The video closes with a request to “Cheer on our women this summer.” (Fox will be broadcasting the tournament across its networks, including 16 matches live on the flagship broadcast station.)

The team won the game 3-0 with their moms watching. Wambach scored career goals 179 and 180, and turned around after her second goal to point at her mom.

Heartwarming and inspiring all around.

Though Sunday’s game was a rout and a dud, the Super Bowl is so iconic an event that Fox was able to set viewership records even as the game’s intrigue faded.

Concluding ad sales nearly two months before kickoff is unusually early and is a sign of an improving economy and interest in a New York-area game.

Tim McCarver, whose career in the booth was marked by his strong opinions and uncanny ability to predict plays, will be calling his 24th World Series, and probably his last.

The 10-date package provides programming for Fox Sports 1 and gives horse racing valuable exposure beyond the Triple Crown and the Breeders’ Cup.

Tim McCarver, 71, Fox’s No. 1 analyst since 1996, said on Wednesday that this baseball season, his 34th, would be his last.

The new Fox Sports 1 cable channel will present the basketball games of the seven Catholic universities taking over the Big East name, including Georgetown, St. John’s, Seton Hall and Providence.

Efforts by major media companies to attract advertising dollars, once reserved for the spring, are already in full swing, with three held in Midtown Manhattan on Tuesday alone.