May
10
Ad Agencies Dust Off and Focus on Future After Collapse of Merger Deal
Posted in: UncategorizedCultural difference and legal problems are issues at the heart of the collapse of the Publicis-Omnicom deal.
Apr
14
JWT to Bring Back the Classic J. Walter Thompson Name
Posted in: UncategorizedMartin Sorrell, chief executive of WPP, the parent of JWT, disclosed plans to rebrand the blue-chip agency at an executive breakfast on Monday.
Dec
09
WPP Chief Tempers Buoyant 2014 Ad Forecasts
Posted in: UncategorizedMartin Sorrell said on Monday that caution remained the watchword for marketer clients of agencies owned by WPP and others.
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Mar
18
Media Decoder Blog: WPP to Invest in SFX Entertainment
Posted in: UncategorizedThe $20 billion advertising giant, with major agencies like JWT, Grey and Young & Rubicam under its umbrella, will invest an estimated $10 million in Robert F.X.Sillerman’s company, SFX Entertainment.
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