Owen Wilson Does His Best Steve Jobs Impression for a Beauty Startup Ad

Prolific actor Owen Wilson has a new gig, and at first glance, it may seem like he’s playing tech entrepreneur Steve Jobs, complete with the trademark black turtleneck and PowerPoint presentation in front of a cheering crowd. “Every once in a while, a revolutionary product comes along that changes everything,” Wilson tells a rapt audience…

Love Wellness Is Getting to the Root of Women’s Health

When it comes to maintaining good health and wellness, it can be expensive and challenging to track down the right products, particularly for women. Love Wellness was founded by The Hills star Lo Bosworth, who wanted to give consumers access to doctor-developed supplements and wellness products that work. Founded in 2016, Love Wellness is a…

How Do These Awful People Sleep at Night? On Mattress Firm Beds

More than 50 million Americans have chronic sleep disorders, according to the Centers for Disease Control and Prevention, while as many as 84 million adults routinely miss out on the recommended amount of shut-eye. But the folks who star in the new Mattress Firm campaign are not among that crowd. In fact, they sleep like…

The Testicular Cancer Society Hijacks Soccer Highlights to Encourage Self-Exams

April is Bowel Cancer Awareness Month and Testicular Cancer Prevention Month. However, while charities raise awareness and tutorials for self-exams readily available on YouTube, such videos are often boring or cringeworthy. To create a self-exam reminder that audiences would watch, the U.S.-based Testicular Cancer Society launched “Highlight Your Balls.” Created by agency FP7 McCann Dubai,…

Who Is the Chief Medical Officer of American Households?

Both men and women think about health a lot. Not surprisingly, though, how they think about it and how they think about health for the other gender, is completely different. As a result, women are taking on the unofficial role of “chief medical officer” within their families. This year, our agency conducted an independent study…

Drew Barrymore Calls Aging ‘A Privilege’ in Dove Campaign

In a new social video, Drew Barrymore bedazzles her face with glitter, jewels and stickers. But this isn’t a cosplay tutorial or a breezy promo for her daytime chat show. It’s the launch of #TheFaceof10 campaign from Dove as the brand continues to address the ills of social media head-on, specifically the TikTok trend that…

Navigating Change in Connected Commerce With Kenvue

In this episode of Brave Commerce, Eric Tarnowski, vice president of connected commerce at consumer health company Kenvue, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the complexities of change management and the strategic imperatives of connected commerce in the digital era. The conversation begins with Tipograph and Hofstetter exploring the challenges…

Rite Aid Wants Customers to Know It’s Got Their Backs. Will That Cure Its Many Ills?

A few months back, Jeanniey Walden–just getting her sea legs as the new CMO of Rite Aid–set up a meeting with creative shop Leo Burnett. But what started as a simple meet-and-greet featured an unexpected surprise. “I saw some work that they had done that never made it to the light of day,” Walden told…

Christina Aguilera’s Sexual Wellness Brand Is Rewriting the Playbook for Women

In 2002, Christina Aguilera’s “Dirrty” video exploded on to MTV, changing everything for the artist. In a blur of red leather chaps, dirt bikes, dancing, muscles and mud wrestling, Aguilera shed her bubblegum pop persona and pushed the boundaries of ’00s sexuality. Over two decades on, Aguilera is rewriting the playbook for women once more,…

Cheeky Erectile Dysfunction Ad Tells Men They Can ‘Rise Again’

In a battlefield scene heavy on Hollywood-style drama, a group of soldiers gathers in a general’s tent, where the news is dire–they’re surrounded by enemies, outgunned and outnumbered, and low on supplies. Can defeat be far behind? Instead of suggesting a white flag, the leader rallies his troops by telling them he has been “conveniently…

Pfizer Super Bowl Ad Debut Fights Cancer With Science and Queen

If you’re Pfizer and you’re dedicating your first Super Bowl ad to fighting cancer, how do you get the message across without bringing down more than 100 million people across the country? Crank up the Queen. “One thing we have seen, particularly with our new agency partners at Publicis, is the power of music in…

Pfizer Super Bowl Ad Debut Fights Cancer With Science and Queen

If you’re Pfizer and you’re dedicating your first Super Bowl ad to fighting cancer, how do you get the message across without bringing down more than 100 million people across the country? Crank up the Queen. “One thing we have seen, particularly with our new agency partners at Publicis, is the power of music in…

Publicis Health Settles Lawsuit Related to US Opioid Marketing

Publicis Health is set to pay around $350 million in a multistate legal settlement involving its role in marketing highly addictive opioids and the resulting U.S. addiction crisis. Through the now-shuttered agency Rosetta, the advertising network was working with Purdue Pharma, which filed for Chapter 11 bankruptcy in 2019 due to the lawsuits it was…

Ditch the Filters: A Real Beauty Journey With Glow Recipe

Skincare has been part of human life since ancient times, with various generations devising their own potions and rituals to achieve a flawless complexion or eliminate acne. Nowadays, many brands like Glow Recipe prioritize celebrating the individuality of their customers, rather than promoting an unrealistic ideal of perfection. Glow Recipe’s simple philosophy is taking care…

Broad City Stars Reunite to Bust a Gut Check in MiraLAX Campaign 

The ladies of Broad City are back together–and here to give us all a “gut” check about pooping–in a MiraLAX campaign so on brand that it might lead fans to believe that the critically acclaimed series never ended. The cult comedy’s co-creators and stars (and real-life BFFs), Abbi Jacobson and Ilana Glazer, reprise their breakthrough…

Samsung’s Caveman Can’t Derail Wellness Goals as Brand Competes in Health Tech

Samsung is promoting its artificial-intelligence-powered health application by showing how the new technology helps modern people ignore the unhelpful instincts that evolved 200,000 years ago. A short film from agency Ogilvy New York will at first seem familiar to people embracing health-focused New Year’s resolutions. The story follows a 25-year-old man trying to improve his…

Samsung’s Caveman Can’t Derail Wellness Goals as Brand Competes in Health Tech

Samsung is promoting its artificial-intelligence-powered health application by showing how the new technology helps modern people ignore the unhelpful instincts that evolved 200,000 years ago. A short film from agency Ogilvy New York will at first seem familiar to people embracing health-focused New Year’s resolutions. The story follows a 25-year-old man trying to improve his…

Brave Commerce Podcast: The World of Better-for-You Brands With Hain Celestial

In this episode of Brave Commerce, Ari Labell, president of North America for food and personal care CPG giant The Hain Celestial Group, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the company’s commitment to promoting healthier living. As the conversation unfolds, Labell sheds light on his role and the day-to-day operations of the…

Blood, Sweat and Bravery: How AMV BBDO and Essity Shaped Each Other

Enduring client-agency relationships are a rarity in advertising. Between 1987 and 2020, the average length of these partnerships has steadily declined from seven years to less than three, according to The Bedford Group. Consumer care brand Essity, owner of Libresse, Bodyform, Tena and Knix, has bucked this trend alongside Omnicom-owned creative agency AMV BBDO, with…

Veganis Is Skin Care That Cares About Animals (and Your Budget)

Drugstore skincare products are becoming more popular, especially given the economic climate. People are also increasingly conscious of avoiding harsh chemicals and ingredients in their daily skin care products, as well as the welfare of animals in testing them. Founded in 2015 with the mission that consumers shouldn’t have to choose between quality and price,…