Jeremy Irons Celebrates Dyslexic Innovators in New Work by DDB Melbourne

As many people with dyslexia can relay, the world isn’t particularly well-equipped to accommodate those that experience this common reading disability. With plenty of horror stories of communities and institutions that simply did not understand dyslexia, working to reshape the world to empower dyslexic thinkers is the next step forward. Encouraging schools to allow teachers…

How One Brand Is Addressing—and Aims to Close—the Gender Pain Gap

Research shows that women’s pain has long been overlooked, ignored and dismissed through societal and medical biases. In a rare move for a brand, Reckitt drug Nurofen has launched a campaign to close the gender pain gap. The gender pain gap refers to the phenomenon in which women’s pain is less understood and more mistreated…

Brave Commerce Podcast: The Challenge of Marketing Intimate Wellness

In this episode of Brave Commerce, Olga Osminkina-Jones, svp and global category officer for intimate wellness at consumer hygiene and nutrition maker Reckitt, joins hosts Rachel Tipograph and Sarah Hofstetter to reflect on the importance of value creation. In this enlightening and emotional session, Osminkina-Jones speaks on the challenges and triumphs of reaching audiences in…

Campaign Warns Teens to Stop Sharing Passwords

The sharing of online passwords and pin codes between friends has become a trend that aims to prove trust–a token gesture that can go dramatically wrong. According to The Cybersmile Foundation, which tackles incidents of digital well-being and online abuse, approximately 800 people each year use its help and support services for issues related to…

This Health Insurer’s Ad Puts a Sweet Spin on a Classic Neil Diamond Tune

If you blast Neil Diamond’s iconic tune “Sweet Caroline” in just about any bar, sporting event or college party, you’re likely to spark an impromptu, high-spirited sing-along, regardless of the audience. Possessing cross-generational appeal and joyful vibes in spades, the track is considered one of the few great unifiers in popular music. Now, a health…

This Short Film Asks Big Questions to Challenge Health Care Bias Impacting Black Communities

Historically Black and brown communities have not had equal access to quality health care, from experiencing a lack of resources to navigating inaccurate care from systemically biased medical professionals. This crisis, building over time, has led to increased mortality rates and will require not only deep commitment to overcome it but also actions to change…

Pow! The Vitamin Shoppe Is Slapping Superheroes on Protein Powders

In the 2017 action film Wonder Woman, the leading lady of DC Comics’ pantheon got quite a workout. For two-and-a-half hours, she jumped off cliffs, outran machine-gun bullets, threw a tank in the air and singlehandedly defeated a battalion of soldiers. Gee–wonder what she had for breakfast. Well, starting this week, ordinary mortals can at…

Sex Education Actor Is New Face of the CPR Dummy to Teach Life-Saving Skill to Young Generation

The public watched in shock last year when Danish soccer player Christian Eriksen collapsed on the field due to cardiac arrest during the opening game of the Euro 2020 championship. Eriksen survived, partly because of the swift performance of cardiopulmonary resuscitation (CPR). That moment was a lightning bolt for the CPR education community, including British…

‘Look Good, Lift Ugly’—Gymshark Aims to Counter Fitness Image Stereotype

No one looks perfect after a gym workout, something that perhaps has not translated into advertising in the past. Through its communications, sports apparel firm Gymshark aims to counter that mistruth, which it continues with its latest campaign “Look Good, Lift Ugly” as it seeks a new social media lead. The campaign begins September 5…

Agencies Must Advance in Health Care Messaging by Practicing Empathy

Shannon Ash is not looking to end drug use. Instead, the licensed clinical social worker has set out to eradicate overdoses. And in an industry that has historically shunned individuals who struggle with recovery, she is determined to offer a warmer approach. According to Ash, fear of being shamed is one of the main reasons…

These Ads Use Humor to Break Long-Held Stigma Surrounding HIV

More than four decades since the first reported cases of HIV, the condition still carries a lot of stigma, prejudice and misunderstanding. A 2021 survey from U.K. charity National AIDS Trust revealed largely false and negative views of HIV: only one-third of respondents said they had sympathy for people living with HIV, two in 10…

Headspace and Peanut Partner to Help Women Get Real About Sex

When it comes to discussing health and sexual wellness, the true experiences and needs of women still remain fairly taboo topics within media. But Headspace is hoping its next campaign will help change how women get to participate in these conversations. Aiming to empower, the mindfulness and meditation platform partnered with Peanut, an online community…

This Campaign’s Advice for Helping a Friend in a Crisis? Do Nothing

When someone is experiencing hardship, it’s not always easy to know what to say. Hopeful words can come across as meaningless platitudes and it may be difficult to find the value in activities that once sparked joy. However, in many cases, simply being present could change crisis outcomes and create a better tomorrow. Acknowledging the…

Modernizing the Marketing of 160-year-old Health Care Giant Bayer

The success of any good relationship, personal or professional, can come down to one thing: trust. For global pharmaceutical and biotech company Bayer, that’s where things began with Oliver Group, the BrandTech Group-owned marketing consultancy. “We just became an extension of what they were doing as brand marketers,” said Kristi VandenBosch, president of Oliver US….

Buoy’s ‘To Be Seen’ Campaign Spotlights Life With Invisible, Chronic Illnesses

The past few years have seen an increase in conversations around health and wellness as they increasingly take place in public, community-oriented spaces. However, even as more people continue to share their personal health experiences online, some communities still lack representation. To help broaden understanding of chronic illness, Buoy, a hydration wellness brand, launched its…

Buoy’s ‘To Be Seen’ Campaign Spotlights Life With Invisible, Chronic Illnesses

The past few years have seen an increase in conversations around health and wellness as they increasingly take place in public, community-oriented spaces. However, even as more people continue to share their personal health experiences online, some communities still lack representation. To help broaden understanding of chronic illness, Buoy, a hydration wellness brand, launched its…

Dog Food Brand Jinx Announces Its Latest Endorser and Future Ad Star, Chris Evans

For many of our four-legged friends, the hardest part of the day is waiting for the next meal or treat. But for pet parents, the hardest part may be looking for that healthier dog food to feed their companions. Not to worry: dog food brand Jinx has not only figured out a working formula, but…

Billie’s New Campaign Shows Just How Confusing the Rules of Body Hair Are for Youth

DTC shaving brand Billie has spent years working to break taboos about body hair, pointing out its strange absence in most shaving commercials and attempting to run paid ads on Facebook and Instagram that were rejected as “adult material” for showing hair peeking out of bathing suits. A new “Rules of Body Hair” campaign points…

This Moving Health Campaign Sheds Light on the Invisible Work of Caregivers

Spinal Muscular Atrophy (SMA) is a rare neurogenerative disease that is largely invisible to society. A new campaign exposes its harsh reality as calls for early screening programs that can slow the disease’s progression circulate around Europe. Biopharmaceutical company Biogen and patient association FundAME are behind the campaign, titled “Invisibles” and created by ad agency…

Lil Baby Stays Fresh With Axe and a Gaggle of Cute Bunnies in Lively Ad

As we endure another excruciatingly hot summer, we must remain grateful for the deodorants, shower gels and fragrances that keep us at our freshest against all odds. For Grammy-winning rapper Lil Baby, Axe is the hygiene brand of choice. So it only makes sense that his next major collaboration be with the very legacy brand…