Advertising: Push to Put Brands in Video Content

The move to integrate brands and products into video content and the resulting revenue have prompted the development of more original video programming.



Common Sense: Amazon’s Shrinking Profit Sets Off a Seismic Shock to Its Shares

For a second quarter in a row, the Internet retailer’s stock fell sharply after its earnings report, suggesting that investors may be growing wary.



Sports of The Times: Time for N.F.L. Sponsors to Demand Change

The way to help rid the league of its abusive locker room culture is for corporate sponsors to take a stand. It should be an easy call, but there’s big money at stake.

    



Advertising: Yogurt Joins Super Bowl Snack Parade

Two brands of Greek-style yogurt, Chobani and Dannon Oikos, have bought commercial time during the game.

    



Advertising: Two Marilyns, Six Scotches and 20 Hamburger Toppings

Marketing decisions, like Marilyn Monroe appearing in competing fragrance ads and customized Quarter Pounders, offer more choices and raise a few questions.

    



Media Agency to Host Event for Branded Content

The event, to be held on Tuesday, is expected to bring together about 35 marketers and a dozen content creators.

    



Advertising: Postal Service Applies Old Promise to New Priority

Even as the Web has cost the Postal Service billions of dollars in revenue, strong growth in package deliveries from e-commerce sites has helped to offset the loss.

    



Sponsors Now Pay for Online Articles, Not Just Ads

The strategy of advertisers sponsoring or producing content that looks much like traditional editorial content has become increasingly common as publishers try to create more sources of revenue.