PBS presented a slate of planned online video programming to advertisers at the Digital Content NewFronts, but says it will remain wary of excessive commercialization on the web.
Slate is introducing two new podcasts at a time when other news publications have shrunk their podcast offerings in favor of video programming.
Works by the magazine’s artists are the centerpiece of an advertising campaign for the New Yorker Festival, set for October.
As studios have largely sidestepped the genre, a distributor step is expected to step in this month with Docudrama Digital Channel, a free ad-supported service.
Companies try to reach multitasking television watchers through their smartphones, tablets and laptops with Twitter and Facebook posts that are relevant to popular programs.
The move to integrate brands and products into video content and the resulting revenue have prompted the development of more original video programming.
Online video ads were supposed to be a marketer’s dream. Instead, many become lost in an unruly maze.
Ambitious efforts are being made by legacy media companies like Time Inc. to join the frenzy of online video content creation that was set off by so-called digital natives like AOL, BuzzFeed and others.
Marketers like lifestyle content because it often attracts more affluent consumers. Also, humorous content is frequently sought out by younger men.
The move plunges Yahoo directly into the world of original programming, joining the likes of Amazon, Netflix and others to challenge traditional TV producers for viewers’ attention.
The campaign from the Southern Nevada Water Authority encourages awareness of the critical need to conserve water in the region.
Professional designers will offer several options for furnishings, and site visitors will vote to decide what will be used.
A new advertising campaign by GNC called “Beat average” plays to the unwillingness of many people to identify as below the median.
The Meredith Corporation announced that the women’s magazine will no longer publish monthly.
Stouffer’s is introducing commercials that aim to shift the perception of some consumers that processed frozen meals are not as tasty or nutritious as freshly prepared ones.
The restaurant chain, which peaked in the 1960s and ’70s, hopes a campaign that includes a 304-character hashtag will attract the younger generation.
The personal care brand Burt’s Bees is promoting anti-aging products in messages that will appear as appointments in electronic calendars.
A printed corporate citizenship report offers a look inside the advertising agency holding group.
Ditto Labs will search photos on Instagram, Tumblr and Twitter for Kraft Macaroni and Cheese products and use that information to develop marketing strategies.
Newspaper industry revenue in the United States fell last year, as increases in circulation revenue were not high enough to make up for shrinking demand for print advertising, an industry trade group said on Friday.
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