Advertising: Wooing Advertisers by Using Laughs

Marketers like lifestyle content because it often attracts more affluent consumers. Also, humorous content is frequently sought out by younger men.



Media Decoder Blog: Regis Philbin Returns, This Time on Fox’s Answer to ESPN

The longtime host, now 81, will be competing directly against two popular ESPN fixtures, “Around the Horn” and “Pardon the Interruption.”