Advertising: Wooing Advertisers by Using Laughs

Marketers like lifestyle content because it often attracts more affluent consumers. Also, humorous content is frequently sought out by younger men.



The Ballad of Leno and Letterman, Told by Seinfeld

As Jay Leno prepares to leave the “Tonight” show and David Letterman stays put, Jerry Seinfeld, a friend to both, looks at what they have in common.