City Campaign Targeting Teenage Pregnancy Draws Criticism

The city’s public education effort speaks frankly about the increased chances that teenage mothers will become impoverished, but critics say it reinforces stereotypes.

Media Decoder Blog: ‘Smash’ Ratings Hit a New Low on NBC

The enormously publicized drama crashed to a new ratings low Tuesday night, hitting a level that only a few weeks ago caused another NBC drama, “Do No Harm,” to be yanked off the air.

Advertising: Media Companies Hold ‘Upfront’ Advertiser Events Early

Efforts by major media companies to attract advertising dollars, once reserved for the spring, are already in full swing, with three held in Midtown Manhattan on Tuesday alone.

Advertising: In San Francisco, a Thriving Advertising Agency Start-Up Scene

The San Francisco ad market is being influenced by the entrepreneurial spirit of nearby Silicon Valley, with agency employees going into business for themselves.

Webdenda: Accounts and People of Note in the Advertising Industry

Kim Corrigan joined the New York office of Rosetta, part of the Publicis Groupe, in a new post, partner in the health care vertical.

Campaign Spotlight: Houston, We Have an Opportunity (to Attract More Tourists)

A tourism campaign shifts from celebrities to people who are celebrated for achievement in the arts and food.

Q. and A. With Stuart Elliott

Once again, readers contribute “Tom Swifty” jokes about marketing and advertising.

Advertising: The Guardian Begins American Ad Campaign

The venerable British newspaper is hoping to increase American readership with an ad campaign exploring controversial topics through graphics.

Disney Gambles on Box-Office Wizardry of ‘Oz’

Disney’s movie studio, which has stumbled recently, takes a bold risk with a prequel to the beloved 1939 musical, “The Wizard of Oz.”

News From the Advertising Industry

Account assignments, executive appointments and miscellaneous news from advertising agencies.

‘Jack the Giant Slayer’ Topples at Domestic Box Office

Warner Brothers and a financing partner spent about $190 million, and $80 million in marketing costs, for a film that made $28 million.

Hasbro Expands Transformers Brand Into New Media

To Hasbro, there is no one too young or too old to play with a Transformers robot, watch a Transformers television show or play a Transformers video game.

SUNY Adds a Hip-Hop Anthem to Its Marketing Set List

The State University of New York released a music video as part of its effort to attract applicants, but not everyone was a fan.

Advertising: A Shared History in Detroit Is an Ad Inspiration

The partnership unites Chrysler and “Motown: the Musical” about Berry Gordy and Motown, the record label he founded in Detroit.

Media Decoder Blog: Dish Network Takes to Twitter in Battle With Broadcasters Over Ad-Skipping DVR

Dish accused CBS of pressuring one of its stars, Kaley Cuoco of “The Big Bang Theory,” to take down a Twitter message that praised Dish’s device, called the Hopper.

Advertising: Paper Finds a Fit in a Wi-Fi Society

A campaign by a giant paper maker points out the humor of going totally paperless.

Conversations: Increasing Sales by Answering Customers’ Questions

An installer of fiberglass pools uses an unconventional marketing approach to save his company and start a new venture.

Advertising: A Channel Reflects the Reshaping of TV Demographics

Bounce TV is aiming to reach African-American viewers through broadcast television, not cable.

Advertising: Broadway’s Marketing Turns Interactive

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