Campaign Spotlight: The New Yorker Calls on a Trio of Its Artists for Annual Festival Promotion

Works by the magazine’s artists are the centerpiece of an advertising campaign for the New Yorker Festival, set for October.



Advertising: Push to Put Brands in Video Content

The move to integrate brands and products into video content and the resulting revenue have prompted the development of more original video programming.



Advertising: Wooing Advertisers by Using Laughs

Marketers like lifestyle content because it often attracts more affluent consumers. Also, humorous content is frequently sought out by younger men.



Advertising: Courting Video Advertisers With Infinite (and Growing) Air Time

The 2014 NewFronts, presentations for buyers of online advertising, offer an expanded calendar of events reflecting the rapid growth of the field.



Advertising: Seinfeld’s Deliberately Inept Web Campaign for Acura

The comedian wrote a series of commercials for the new season of “Comedians in Cars Getting Coffee,” his Web show.

    



News From the Advertising Industry for the Week of Nov. 11

Account assignments, executive appointments and miscellaneous news from advertising agencies.

    



Al Jazeera America Promises a More Sober Look at the News

When the cable news channel begins broadcasting on Tuesday, “there will be less opinion, less yelling and fewer celebrity sightings,” its chief says.

    



Mary Thom, a Chronicler of the Feminist Movement, Dies at 68

Ms. Thom, who was renowned for her sharp pen, was a former executive editor at Ms. magazine.