Apr
18
Advertising: At 2014 New York Auto Show, Just Click to Kick the Tires
Posted in: UncategorizedUsing Google’s Street View technology, sponsors of the New York International Auto Show are creating a virtual exhibition online.
Apr
17
Advertising: Children’s Book to Soothe Parents of the College-Bound
Posted in: UncategorizedThe investment company T. Rowe Price has published a rhyming picture book to help worried parents plan for the cost of sending their children to college.
Apr
17
Advertising: ‘Turketarian’ or ‘Meatatarian’? It’s All in the ‘Framily’
Posted in: UncategorizedCampaigns featuring coined and made-up words are increasingly prevalent on television, in print, online and in social media.
Apr
14
Advertising: Voice of Soccer Calls the Action Well Off the Field
Posted in: UncategorizedIan Darke, a Briton who grabbed American fans by calling their team’s victory over Algeria at the last World Cup, will be calling big games in this year’s round. ESPN is trying to raise his profile.
Apr
14
JWT to Bring Back the Classic J. Walter Thompson Name
Posted in: UncategorizedMartin Sorrell, chief executive of WPP, the parent of JWT, disclosed plans to rebrand the blue-chip agency at an executive breakfast on Monday.
Apr
14
Campaign Spotlight: Mizuno Campaign Asks What Makes Sammy — and Everybody Else — Run
Posted in: UncategorizedThe campaign maintains that running can transform a person’s mood, body and outlook on life.
Apr
14
Advertising: Maxwell House, Aiming to Reclaim Coffee Crown, Starts Makeover
Posted in: UncategorizedThe new campaign includes logos, packaging, products, a presence in digital and social media and advertising with the theme, “Say good morning to a good day.”
Apr
10
Advertising: On Madison Avenue, the Word on ‘Mad Men’
Posted in: UncategorizedThe popular AMC show about fictional advertising men and women of the 1960s begins the first half of its final season on Sunday.
Apr
09
Advertising: Masters Spots Will Tell IBM’s Story in a New Way
Posted in: UncategorizedThe company is teeing up about 50 commercials that will run just once during the tournament, aimed primarily at so-called C-suite executives.
Apr
09
AT&T to Switch Its Advertising Message
Posted in: UncategorizedThe new theme, “Mobilizing your world,” replaces “Rethink possible.” With AT&T’s advertising budget near $2 billion, those words may be hard to miss.
Apr
08
Advertising: Magazines Coordinate Their Content in Version of TV’s Crossover Episodes
Posted in: UncategorizedHGTV Magazine and Food Network Magazine have teamed up for a party issue and to promote Pure Leaf Tea.
Apr
08
Oxygen Shifts Focus to Millennial Viewers
Posted in: UncategorizedThe channel announced plans to appeal more to a younger generation with series that reflect multiculturalism.
Apr
08
Advertising: NBC Expects to Strike Gold in a Late-Night Renaissance Led by Fallon
Posted in: UncategorizedExecutives suggested they would seek healthy increases in advertising rates when the upfront market for the 2014-15 season begins.
Apr
07
Campaign Spotlight: ‘Rio 2’ and Vita Coco Kids Embark on a Partnership
Posted in: UncategorizedThe coconut water drink company is among more than a dozen brands that have “Rio 2” promotion deals with 20th Century Fox and Blue Sky Studios.
Apr
06
Advertising: Discovery Blitz, Including a Daredevil and Oprah
Posted in: UncategorizedWith hundreds of new shows, specials and returning series, Discovery Communications needed more than two hours of star-stuffed spectacle to showcase next season’s lineup to advertisers.
Apr
05
Richard Black, 92, Artist Who Conjured ‘Mr. Clean,’ Dies
Posted in: UncategorizedMr. Black, a commercial artist, drafted the original rendering of Procter & Gamble’s trademark “genie in a bottle.”
     |
Apr
03
Advertising: With Hollywood Stars on the Agency Team, Clients Take the Call
Posted in: UncategorizedThe actor Liev Schreiber teamed up with Scott Carlson, an advertising veteran, to found an ad agency in Manhattan.
| |
Apr
03
Advertising: Upfront Season Swells as Media Companies Compete for Ads
Posted in: UncategorizedThe competition for advertising dollars for the 2014-15 television season is in full swing with Gannett, CMT and Screenvision on the agenda for Wednesday.
| |
Apr
02
Advertising: A Home Fixup Campaign for the Web
Posted in: UncategorizedIkea sent five employees on a home renovation tour, which they are filming for the Web.
| |
Apr
01
Advertising: Beware the April Fools’ Jokes Coming From Madison Avenue
Posted in: UncategorizedApril 1 is a day for pranksters, and businesses and chambers of commerce are vying for top attention.
| |
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.