Ladies’ Home Journal to Become a Quarterly

The Meredith Corporation announced that the women’s magazine will no longer publish monthly.

Advertising: At Ad Conference, Ron Burgundy and ‘Infobesity’

Some highlights from the conference of the Association of National Advertisers in Phoenix.


Modern Farmer Magazine Capitalizes on a Trend

Modern Farmer seeks to take advantage of a food movement that has fueled growth in farmer’s markets and community-supported agriculture.


Time Inc. in Talks to Buy American Express Magazines

The purchase would include luxury titles like Food & Wine and Travel & Leisure, according to sources familiar with the negotiations.


Advertising: An Agency Takes Its Clients’ Wares on the Road for Show and Tell

VP&C, a public relations firm, is doing a marketing tour out of a motor home — fitted out with client merchandise ranging from faucets to dinnerware.


Advertising: Screenvision Adopts Television’s Approach to Attracting Advertisers

Screenvision, the nation’s second largest seller of commercials in movie theaters, plans to hold its first upfront sales presentation to advertisers.


Spinoff of Time Inc. Rattles Employees

After the split occurs, Time Inc. will no longer have the lucrative film and television assets of Time Warner to prop it up.

Time Warner’s Spinoff Plan Returns to Basics

With the spinoff of Time Inc., Time Warner has become an example of the media industry’s shift away from rapid acquisition and growth.

Media Decoder: Time Warner Announces Spinoff of Magazines

The company said it would make Time Inc. an independent company after a deal with Meredith Corporation fell through.

Webdenda: Accounts and People of Note in the Advertising Industry

Kim Corrigan joined the New York office of Rosetta, part of the Publicis Groupe, in a new post, partner in the health care vertical.