PBS presented a slate of planned online video programming to advertisers at the Digital Content NewFronts, but says it will remain wary of excessive commercialization on the web.
The online video industry is relying on TV, radio and movie stars to spice up its offerings.
Marketers like lifestyle content because it often attracts more affluent consumers. Also, humorous content is frequently sought out by younger men.
Companies across the globe have long tried to attract viewers to live Internet broadcasts, with X-rated sites the only real success stories. China appears to have cracked the code.
The company’s new device, called Amazon Fire TV, will marry its video library with content from other providers.
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Ikea sent five employees on a home renovation tour, which they are filming for the Web.
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With Lord Huron, Ben Schneider has created a band that is as much an alternate reality game as it is a musical project.
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“Trading Faces,” an online series for the cosmetics retailer Ulta, features women from different regions swapping fashion and makeup tips.
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The landlord and congressman who owns the house that inspired the series “Alpha House” is retiring, and the future of the arrangement is unknown.
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In their efforts to attract children, television networks are starting to show programs online before they appear on old-fashioned TV.
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The cartoonist Garry Trudeau conceived the comedy “Alpha House,” with John Goodman, while on the road with Jonathan Alter.
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The show, Amazon’s first attempt at original programming, could create additional momentum for change in the concept of television.
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The new leader of the streaming service would be Mike Hopkins, a veteran of Fox Networks with a focus on distribution as opposed to creating new content.
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Scripps Networks Interactive and the media company Meredith are following consumers’ eyes and advertising dollars.
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The awards will be determined through online voting, and handed out at a show with big-name performers like Lady Gaga and Eminem, and directed by Spike Jonze.
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“The Rider Challenge,” an online marketing campaign produced by Live Nation Entertainment, pits teams competing in Ford Fiestas.
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Seven planned episodes of a Web series featuring Joan Rivers will spoof “The Bachelorette” and other romance-centric reality competition shows.
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After nearly a decade in the service of the major film studios and their blockbusters, Comic-Con appears on the verge of a next iteration.
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To compete with Netflix, Hulu is expanding its original programming and creating an animated series.
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Major media companies, including Condé Nast, Yahoo and Hulu, are promoting online video programming on a large scale, but it is not clear whether advertising dollars will follow.
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