A new campaign promotes the power of the peanut, with ads online and in print to remind health-conscious shoppers of the protein and other benefits of peanuts.
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A salute to opening day will start the effort, by BBDO New York, which will focus on young stars and how attending games can provide lifetime memories.
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While a night out at the theater used to be a staple for cultured American men, fewer shows are grabbing them these days.
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Digitaria is starting a unit devoted to mobile technology in another example of efforts on Madison Avenue to keep up with the fast-changing landscape.
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The app aggregates videos, photographs, interactive theme park maps and other information from the websites of Walt Disney Parks and Resorts businesses and their social media channels.
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TV Land, a Viacom cable channel, will have live ads with the characters from two series, “Hot in Cleveland” and “The Soul Man,” during special live broadcasts of the shows.
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An app paired with “The Bronfman Haggadah,” a hardcover book by Edgar Bronfman, was released earlier this month.
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Method is introducing a series of quirky commercials that depict a young couple meeting at a party, falling in love, moving in together and having a baby.
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For the first time, the Disney Channel is televising the Radio Disney Music Awards as a special in prime time, and Nickelodeon is adding Kids’ Choice Sports.
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When the script called for a trophy house, a property in Los Angeles played itself.
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The program is being introduced on Thursday to coincide with the International Day of Happiness, which promotes well-being, among other things, and the first day of spring.
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As the presenting sponsor of the festival for the first time, the company is introducing an effort, “Film for All,” that aims to expose the festival to more New Yorkers.
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The company is highlighting its transcontinental service and the glamorous celebrities who have flown with it.
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Crown Media Holdings, ABC Family and Nickelodeon Group are among companies that are highlighting original series in upfront presentations, so called because they promote the fall season.
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At the South by Southwest festival this year, historically a place of artistic idiosyncrasy, corporate logos were everywhere.
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Wendy’s has long supported adoption, but now the company is putting it front and center with a national advertising campaign and an adoption hub on its website.
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Johnson & Johnson’s new campaign for the skin-care product Clean & Clear uses nonactors and focuses on girls who pursue expectation-defying passions.
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A nonprofit organization, the One Club for Art and Copy, is taking a step to reconsider the proliferation of ad industry honors.
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Procter & Gamble and ConAgra, two consumer-product giants that once battled each other for market share, are combining their ad dollars to advance a good cause.
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An effort to help a local organization compresses a traditional advertising and marketing effort into a 24-hour marathon.
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